Japanese Baseball Icon Atsushi Nomi Becomes Face of OBRIGADO Men’s Skincare
The “Investment for Future Confidence” Concept Finds its Champion in a Sporting Legend
Osaka-based Biest Cosmetics, known for its professional men’s skincare brand OBRIGADO, has announced former professional baseball player Atsushi Nomi as its new brand ambassador. This collaboration aligns OBRIGADO’s core concept of “Investment for future confidence” with Nomi’s enduring dedication to peak performance, proposing a fresh perspective on anti-aging care for adult men.
OBRIGADO has consistently advocated for a proactive approach to skincare, viewing it not as a fleeting indulgence but as a crucial investment in one’s long-term well-being and self-assurance. Nomi’s illustrious career, marked by relentless pursuit of excellence and meticulous physical conditioning, embodies this very philosophy. His ability to maintain top-tier performance as he aged deeply resonates with OBRIGADO’s belief in the power of daily, cumulative care.
Why Atsushi Nomi?
Nomi, a celebrated athlete who consistently excelled on the front lines of professional baseball for many years, has always prioritized thorough physical conditioning. His unwavering commitment to improvement, even as he matured, has inspired countless business professionals and adult men. OBRIGADO’s vision centers on “daily cumulative skincare” rather than “special beauty treatments,” a principle that mirrors Nomi’s life philosophy of continuous self-refinement.
“I am very happy to be appointed as an ambassador for Biest Cosmetics,” Nomi shared. “I will strive to achieve beautiful skin with the help of cosmetics.”
Nomi’s Distinguished Career
Born in Hyogo Prefecture in 1979, Atsushi Nomi is a former professional baseball pitcher. He joined the Hanshin Tigers in 2004, where his precise control and consistent pitching made him a formidable left-handed starter for many years. His talent shone on the international stage when he represented Japan in the 2013 World Baseball Classic (WBC). Later, he also played for the Orix Buffaloes, continuing to perform at a high level into his later career. Since retiring as a player, Nomi has become a respected baseball commentator and, in 2024, was appointed pitching coach for Japan’s national baseball team, “Samurai Japan.”
Discovering OBRIGADO: Professional Care for Men’s Skin
OBRIGADO, meaning “thank you” in Portuguese, was created with the concept of “professional care for men’s skin.” Developed by Biest Cosmetics, a manufacturer specializing in products for esthetic salons, OBRIGADO leverages expert knowledge to address common skin concerns such as roughness, enlarged pores, dryness, and loss of firmness that often accompany aging. The brand’s products are designed for easy, professional-level care, even for skincare novices.
OBRIGADO Product Lineup
OBRIGADO’s current lineup includes three essential products, each formulated with advanced ingredients to deliver targeted benefits:
-
CLARIS VUVU SOAP (100g / ¥3,850 including tax)
This rich foam cleanser utilizes terahertz micro-vibrations to gently yet effectively remove pore impurities without harsh scrubbing. Formulated by a salon-exclusive manufacturer, it helps achieve firm, youthful-looking skin while preserving moisture.
-
AXIS WATER (150ml / ¥7,920 including tax)
A toner designed for 26-hour antioxidant protection, this product targets dryness and uneven texture to promote a youthful skin foundation. It features platinum nanocolloid, fullerene, and patented negative ion reduced water to maintain hydration, firmness, and a healthy skin environment. -
NOX MOIST CREAM (30g / ¥7,590 including tax)
This anti-aging cream is formulated with fulvic acid extract and platinum nanocolloid to prevent dry fine lines and provide long-lasting moisture. It delivers hydration to skin concerned with dryness, promoting a firm and smooth appearance with a gentle application suitable for daily use.
Where to Purchase OBRIGADO Products
OBRIGADO products are available through various online platforms, making professional men’s skincare accessible to a wider audience:
-
Official Online Shop: https://obrigado.skin/
-
Amazon Official Shop: https://x.gd/PdalR
-
Rakuten Official Shop: https://www.rakuten.co.jp/biest-official/
-
LINE Official Account: https://lin.ee/NHw9QAU
Stay connected and follow OBRIGADO on social media for updates and promotions:
-
Instagram: https://www.instagram.com/obrigado_men/
This new partnership with Atsushi Nomi is set to amplify OBRIGADO’s message of consistent, high-quality skincare as an investment in oneself. Through advertising visuals, official social media content, campaigns, and exclusive promotions, Nomi’s authentic voice will help establish “sustainable skincare” as the new standard in men’s beauty, encouraging men everywhere to embrace routines that cultivate confidence from within.
