The “Rice Line” Expands with VT’s Bestselling Technologies
The popular “Rice Line,” a series specifically developed for Don Quijote, Apita, and Piago, is now infused with the advanced technologies behind VT’s beloved Reedle S and Spot Patch products. These new additions promise to elevate daily skincare routines.

O-Kome Reedle S 100
This innovative serum, known as the “#painfulcosmetic” for its CICA REEDLE®※1 technology, now incorporates rice-derived ingredients※2. It creates pathways in the skin to deliver moisturizing components, aiming for “Shiratamahada” (skin as smooth and luminous as white mochi) by refining texture. Its rich texture, brimming with moisturizing capsules, imparts a radiant glow※4 while diligently caring for pores※5.
For those new to Reedle S or seeking convenience for travel, an individual stick pouch type (6 packets) will also be released simultaneously, offering a compact solution for consistent, intensive texture and radiance care on the go.
O-Kome Spot Patch
Designed for targeted care, these patches protect troubled areas while utilizing the power of rice※2 to address dryness, dullness※4, and skin imbalances. Their discreet design allows for smart, inconspicuous care, even when out and about. The “O-Kome Capsule Cream” from the same series is already a hit and available at Don Quijote, Apita, and Piago stores.
Introducing “Glaze Lip Syrup” for 3D Volume and Shine
VT COSMETICS also introduces the “Glaze Lip Syrup,” a lip care product inspired by skincare principles. Its non-sticky, glowing texture adheres closely to the lips, creating a transparent, syrup-like luster that enhances volume※6.

This lip syrup boasts a luxurious blend of moisturizing and firming ingredients, including shea butter※7, jojoba oil※8, hyaluronic acid※9, collagen※10, six types of peptides※11, and amino acids※12. These components work together to keep lips hydrated while wearing makeup. The product features a hygienic jelly applicator that glides smoothly and adheres perfectly, ensuring an effortlessly beautiful finish.
Available in two appealing shades:
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Peach Toast: A calm, gentle beige-pink hue.
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Berry Sorbet: A fresh, clear neutral pink.
Beauty enthusiasts are already buzzing about the “Shiratamahada” effect promised by the O-Kome Reedle S 100, eager to experience this unique fusion of CICA and rice.
Product Details
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O-Kome Reedle S 100
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Contents: 50mL
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Price: ¥2,970 (tax included)
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O-Kome Reedle S 100 (Stick Pouch)
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Contents: 1.5mL × 6 packets
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Price: ¥550 (tax included)
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O-Kome Spot Patch (2-piece set)
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Contents: Total 192 patches (96 patches × 2)
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Price: ¥1,540 (tax included)
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Glaze Lip Syrup (2 colors)
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Contents: 10g each
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Price: ¥1,320 (tax included)
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Release Date: From Monday, March 2, 2026, sequentially.
Retailers: Don Quijote, Apita, and Piago stores nationwide.
VT COSMETICS continues to pursue innovative technologies and trends, adapting to diverse lifestyles and changing skin conditions. The brand aims to be a partner in delivering positive changes to daily life through products that offer tangible results and an uplifting user experience. This new lineup, from targeted skincare to enhancing makeup, invites users to discover a new version of themselves with every application.
※1 Centella Asiatica Extract (skin conditioning), Silica (scrub)
※2 Rice bran water, Rice extract, Rice ferment filtrate (all moisturizing ingredients)
※3 Refers to skin with a refined texture and radiance like white mochi
※4 Due to moisture
※5 Moisturizing to make pores less noticeable
※6 Due to makeup effect
※7 Shea butter (moisturizing)
※8 Jojoba seed oil (moisturizing)
※9 Sodium hyaluronate (moisturizing)
※10 Collagen extract (moisturizing)
※11 Acetyl hexapeptide-8, Acetyl octapeptide-3, Palmitoyl pentapeptide-4, Palmitoyl tetrapeptide-7, Tripeptide-1, Tripeptide-2 (all moisturizing)
※12 Valine, Phenylalanine, Proline, Serine, Ornithine, Isoleucine, Leucine, Alanine, Arginine, Aspartic acid, Glycine, Histidine, Glutamic acid (all moisturizing)
Official VT COSMETICS Channels
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VT COSMETICS Official Website: https://www.vtcosmetics.jp/
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VT COSMETICS Official YouTube: https://www.youtube.com/channel/UCaxeASR4NAKKG21BgyTj8Ww/featured
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VT COSMETICS Official Instagram:
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VT COSMETICS Official X (formerly Twitter): https://x.com/vtcosmetics_jp
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Qoo10 Official Shop: https://www.qoo10.jp/shop/vtcosmetics
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Rakuten Official Shop: https://www.rakuten.ne.jp/gold/vtcosmetic-official/
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ZOZOTOWN Official Shop: https://zozo.jp/brand/vtcosmetics/
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Amazon Official Shop: https://www.amazon.co.jp/stores/VTCOSMETICSJAPAN%E5%85%AC%E5%BC%8F/page/479E664B-2BBD-4414-85D5-42CAB65B8F23


