MONOPOLY GO! Embraces Kawaii: Hello Kitty and Friends Join the Fun!

Kawaii Mania Hits MONOPOLY GO! with Hello Kitty and Friends

Mobile gaming sensation “MONOPOLY GO!,” developed by Scopely, is set to host an enchanting collaboration with Hello Kitty and Friends. From March 11 to March 30, 2026, players worldwide can immerse themselves in a world where the iconic board game meets the adorable charm of Sanrio’s beloved characters.

This limited-time event will introduce popular Sanrio characters such as Hello Kitty, Cinnamoroll, My Melody, Keroppi, Pompompurin, Pochacco, and Kuromi into the game’s various mini-games and collectible items. Players can look forward to experiencing special events like “Partners,” “Treasures,” “Racers,” and “Deluxe Drop,” all infused with the unique and heartwarming aesthetic of Hello Kitty and Friends.

Victor Diaz-Roig, Head of Games at Scopely, shared insights into the development: “MONOPOLY GO! users have a deep affection for Hello Kitty and her friends, which is why our team approached this collaboration with the utmost care. From fan-favorite mini-games to the intricate visual details, our developers sought to express and experience the cute and familiar world of Hello Kitty and Friends within the MONOPOLY GO! universe, aiming to surprise and delight players.”

Engaging Mini-Games with a Kawaii Twist

The collaboration brings refreshing twists to MONOPOLY GO!’s signature mini-games:

• Partners: Players team up with friends, roll dice to earn points, and construct Hello Kitty-themed attractions to unlock rewards.

• Treasures: This digging-style mini-game unfolds in a specially designed area, revealing an array of charming Hello Kitty and Friends items.

• Racers: A team-based mini-game where players roll dice to move Sanrio character-themed racing cars, including Hello Kitty, Keroppi, Cinnamoroll, and Kuromi, across vibrant, character-infused tracks.

Adorable Rewards and Stylish Collectibles

This event introduces a wide range of themed collectibles to enhance the gameplay experience:

• A Hello Kitty and Friends sticker set, comprising nine unique stickers that can be traded with friends for prizes.

• Customizable in-game tokens with dress-up accessories, part of the new “Style Token” feature.

• Themed shields, dice, and emojis featuring Hello Kitty and Friends characters, adding an extra layer of cuteness to the “Pet Season.”

“MONOPOLY GO!” continues to be a global phenomenon, captivating millions with its blend of classic MONOPOLY gameplay and innovative social features. The game has amassed over 250 million cumulative downloads and garnered more than 70 prestigious awards, including Google Play’s “2023 Users’ Choice” and Pocket Gamer’s “2024 Game of the Year.”

“MONOPOLY GO!” is currently available for download on iOS and Android devices.

Further information about the game can be found at:

• Official website: http://www.monopolygo.com/

• X official account: https://x.com/MonopolyGO_JP

• Game download: https://2tdd.adj.st?adjust_t=1uif6m6x_1uxjafpl&adjust_campaign=RegionalMarketing&adjust_adgroup=PressRelease&adjust_deeplink=monopolygo%3A%2F%2FHOME_LOBBY%2F

Scopely, a leading global interactive entertainment and video game company, developed and published “MONOPOLY GO!” in partnership with Hasbro. Scopely is renowned for creating award-winning game experiences across mobile, web, PC, and console platforms, connecting millions of players worldwide through a shared passion for play. More details about Scopely are available on their official website: https://www.scopely.com/.

This collaboration marks another exciting chapter in the global expansion of kawaii culture, demonstrating how beloved Japanese characters can seamlessly integrate into diverse entertainment platforms, enriching digital experiences and fostering new connections across generations and borders.