KOHAKU Introduces Revolutionary Hair Mist for “Reset Beauty”
Reclaiming Natural Radiance in a Digital Age
Cosme Felice Co., Ltd. is launching a new hair mist, “KOHAKU Mist,” under its “KOHAKU” hair care brand on March 17, 2026. This product will be available on their official EC site and Amazon, bringing a fresh approach to hair care centered around the concept of “Reset Beauty.”
The Philosophy of “Reset Beauty”
In an increasingly digital world, where information overwhelms and efficiency often trumps genuine experience, the brand posits that our five senses are being overlooked. “KOHAKU” identifies three key deficiencies in modern life:
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Lack of Sensation: Over-reliance on screen-based visual information, detaching us from tangible, “real-life” feelings.
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Lack of Process: The prioritization of efficiency, leading to the loss of rich, unhurried time spent on self-care.
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Lack of Self-Affirmation: Constant comparison with others on social media, causing a loss of individuality and self-confidence.
“KOHAKU” embraces “Reset Beauty” to address these challenges, aiming to help individuals reset these lost senses. The brand’s focus is on “tuning” one’s inherent beauty, fostering self-love and authenticity. As the brand articulates, “We believe in moving from ‘decorative’ beauty to ‘harmonizing’ beauty – supporting you to love your true self.”
Unveiling KOHAKU Mist
Designed for modern hair subjected to dryness, frizz, and daily stress, KOHAKU Mist is an intensive care solution. It penetrates deep into the hair to repair accumulated damage, promising beautiful, manageable hair by the next morning. The mist works to support internal penetration, leaving hair smooth from root to tip.
Key Features of KOHAKU Mist:
- Heat-Activated Repair: Utilizes dryer heat to adhere to hair, deeply penetrating and repairing to suppress frizz and flyaways.
- Cuticle Coating: Contains silk-derived repairing ingredients that are highly compatible with keratin, the main component of hair. These ingredients selectively adhere to damaged areas, smoothing the surface and coating cuticles for a supple texture and natural shine.
- Adhesive Damage Care: Cationized chitosan firmly adheres to damaged hair, smoothing the surface and specifically caring for split ends and dryness. It helps maintain a healthy, shiny state with easy comb-through.
- Moisture and Barrier Support: Features ingredients with twice the moisturizing power of hyaluronic acid, along with components that support the hair’s barrier function, preventing dryness and maintaining moisture.
These features combine to protect hair from daily heat styling, leading to a satisfyingly smooth touch and beautifully manageable hair.
Product Information:
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Product Name: KOHAKU MIST
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Volume: 80ml
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Price: ¥1,760 (tax included)
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Launch Date: March 17, 2026 (Tuesday)
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Where to Buy: Official EC site
How to Use KOHAKU Mist:
KOHAKU Mist can be used both after showering (out-bath) and during your bath routine (in-bath) for comprehensive care.
Out-bath Usage:
- Towel Dry: After shampoo and conditioner, thoroughly dry your hair with a towel.
- Spray Evenly: Hold the bottle at an appropriate distance and spray evenly over your entire hair, focusing on damaged ends.
- Work In & Dry: Distribute with fingers or a brush, then blow-dry. Heat helps the repairing ingredients adhere for a smooth finish.
In-bath Usage:
- Spray Mist: After shampoo and conditioner, spray the mist onto your hair.
- Massage Thoroughly: Massage thoroughly with your hands until hair feels smooth. Rinse as usual.
- Additional Mist & Dry: After towel-drying and lightly drying, spray the mist again, work it in, and blow-dry.
A Scent to Reset Your Day:
Beyond physical repair, KOHAKU Mist offers a sensory experience designed to reset your mind at the end of the day. Its fragrance profile includes:
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TOP Notes: Orange, Apple, Pineapple, Lemon, Plum – A burst of fresh fruit scents to ease tension and open the senses.
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MIDDLE Notes: Rose, Jasmine, Muguet, Marine – Elegant florals that ground the mind in the present, enhancing immersion in your self-care routine.
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LAST Notes: Amber, White Musk – Warm amber notes that calm the mind, solidifying the feeling of being refreshed and composed.
Looking Ahead for KOHAKU
With the launch of “KOHAKU MIST,” Cosme Felice Co., Ltd. is committed to expanding its “Reset Beauty” concept. The brand aims to provide customers with an experience that restores innate human beauty and harmonizes mind and body through three pillars: Mental, Physical, and Impression Reset. Future developments will focus on bath items, offering moments of tranquility that celebrate an unadorned self. The company plans to leverage its salon-exclusive manufacturer’s expertise to develop unique products that bring out natural beauty.
For more information, visit:
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KOHAKU Official EC Site: https://c-felice.shop/pages/kohaku
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KOHAKU Brand Site: https://f-kohaku.com/
