Revolutionizing Global Entertainment: Modetoy’s ‘Ulala//Protocol’ Breaks Language Barriers
Modetoy, Inc., headquartered in Kawasaki City, Kanagawa Prefecture, is set to launch “Ulala//Protocol” in June 2026, a groundbreaking service designed to fully multilingualize entertainment intellectual property (IP) information. This innovative platform aims to dramatically accelerate the overseas expansion of Japanese content, fostering a wider global fanbase.
The “Ulala//Protocol” concept centers on treating the relationship between entertainment IP and its fans as “dialogue data,” which can then be leveraged for strategic planning, development, and investment decisions. The service will be accessible via a dedicated WEB media platform, as well as native applications for App Store and Google Play, ensuring broad reach to both domestic and international users.
Japan’s entertainment market is a formidable force, exceeding 15.26 trillion yen with a 3.9% year-on-year growth. Japanese IPs, spanning video, music streaming, and smartphone games, are recognized by the government as crucial drivers of economic growth. However, with the domestic market showing signs of dispersion due to diversifying entertainment, expanding fan bases overseas has become an urgent priority. “Ulala//Protocol” addresses this need by automatically translating content based on the user’s agent, significantly enhancing information dissemination and reach to international audiences. The platform is envisioned to become a core component of long-term IP strategies.
Initially, the platform will feature “Ulala Luca” as a communication-enabled character. Modetoy plans to expand this roster in the future, with the addition of male and mascot characters, aiming to appeal to diverse user segments and attract new fans.
Call for New Creative Talent
To further enrich its content, Modetoy is actively seeking talented character designers and illustrators. These creators will be instrumental in designing new characters, developing key visuals, posters, flyers, and other promotional materials, as well as creating merchandise for the service. This pivotal role offers a broad scope for creativity, contributing to the core output of “Ulala//Protocol.” Interested creators and businesses are encouraged to reach out via the official website. Submissions should include a portfolio (with color illustrations), resume, and relevant experience.
Ulala Protocol Official Website
Yuna Satsuki Joins as Voice of Ulala Luca
Adding a vibrant voice to the project, newcomer voice actress Yuna Satsuki will portray “Ulala Luca.” Satsuki, affiliated with Style Cube, debuted in October 2023 as a second-generation member of Akimoto Yasushi-produced idol group “Fujiko’s.” Her engaging presence has been showcased in numerous events and live performances, and her quick wit shines in MC roles and radio appearances. She is also slated to debut as a member of “Project LEAP!” after passing the final screening for the “LEAP! PROJECT New Member Audition 2025.”
Yuna Satsuki’s extensive experience already includes:
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TV Appearances:
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“All Night Fujiko” (Fuji TV)
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“2023 FNS Music Festival Part 2” (Fuji TV)
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“ONE SONG FES.” (Fuji TV)
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“Tune” (Fuji TV)
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“Tuesday Survival” re-enactment VTR female passenger (TV Asahi)
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Radio Appearances:
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“Recomen?” (Bunka Broadcasting)
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“Imadoki Campus Night” (MBS Radio)
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“Shin Radio – Humanista wa, Kaku Katariki -” (BAY FM)
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Event & Live Appearances:
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TGC teen 2023 Winter
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Odaiba!! Chojigen Ongakusai Fuyu Fes 2024
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Mynavi TGC 2024 S/S
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S-Tai 24-hour Race Official Supporter
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IDOL SQUARE
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TOKYO IDOL FESTIVAL 2024
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Odaiba Boken-oh 2024
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TGC teen 2024 Summer
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Idol Tenkaichi Oogiri Budokai
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Odaiba!! Chojigen Ongakusai Fuyu Fes 2025
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The Future of Kawaii Culture Abroad
“Ulala//Protocol” represents a significant step forward in bridging the gap between Japan’s rich entertainment landscape and a growing global audience. By dismantling language barriers and fostering direct fan engagement, the platform is poised to not only expand the reach of existing Japanese IPs but also to cultivate new avenues for “Kawaii” culture to flourish worldwide. This initiative could redefine how international fans interact with their favorite characters and stories, creating a more interconnected and vibrant global fandom.
