A Global Celebration of Kawaii: Hato Saburo Day Brings Kamakura Exclusives Online
Prepare for a delightful treat as Toshimaya, the renowned confectionery maker from Kamakura, celebrates its annual “Hato Saburo Day” on March 6th. This special occasion brings two highly sought-after items—the charming “Hato Poppo Pouch” and the enchanting “Fushigi Glass Tsumetakushite ne”—to their online store for a mere 24 hours. This limited-time event offers a rare opportunity for fans worldwide to acquire these unique, character-themed goods.
The Significance of Hato Saburo Day
Toshimaya established March 6th as “Hato Saburo Day” (derived from the Japanese pronunciation of 3 and 6, “San-Roku,” which sounds like “Saburo”). This name pays homage to the company’s first owner, who was inspired by the friendly sound of “Saburo” when he first heard the word “Sablé” for his iconic pigeon-shaped cookie. The day serves as a heartfelt expression of gratitude to customers, making previously exclusive items available to a broader audience. This year marks the second celebration of this charming tradition.
The Adorable Hato Poppo Pouch Takes Flight
Typically a Kamakura本店 (Kamakura main store) exclusive, the “Hato Poppo Pouch” is a plush, soft-to-the-touch item that embodies pure kawaii charm. Its fluffy texture and endearing pigeon shape make it irresistible, perfect for cradling in your hands.
This versatile pouch can neatly store makeup essentials, stationery, or even your favorite snacks. Its potential uses are endless, making it a delightful addition to any bag. The chance to purchase this item online is truly special, as it’s usually only available in person at Toshimaya’s Kamakura main store.
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Sale Start: Friday, March 6, 2026, 8:10 AM (JST)
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Sale End: Saturday, March 7, 2026, 8:10 AM (JST)
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Price (tax incl.): 1,400 yen (shipping extra)
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Purchase Link: Hato Poppo Pouch Special Sales Page
The Magical Fushigi Glass Tsumetakushite ne
Adding another layer of wonder to Hato Saburo Day is the “Fushigi Glass Tsumetakushite ne” (Mysterious Glass: Make it Cold). This limited-quantity glass features a playful design of many Hato Sablé cookies gathered together. But here’s the magic: when you pour a cold beverage into it, the plain white pigeons on the glass miraculously transform and become colorful!
Witnessing the joyful pigeons come to life with a splash of color is an enchanting experience that will surely bring a smile to your face. It’s a delightful way to enjoy your favorite cold drinks and create special moments.
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Sale Start: Friday, March 6, 2026, 8:10 AM (JST)
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Sale End: Saturday, March 7, 2026, 8:10 AM (JST)
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Price (tax incl.): 1,600 yen (shipping extra)
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Purchase Link: Fushigi Glass Tsumetakushite ne Special Sales Page
Both items will be available online for a strict 24-hour window, from 8:10 AM JST on March 6th to 8:10 AM JST on March 7th. The Fushigi Glass is available on a first-come, first-served basis while supplies last, and will not be sold in physical stores. Fans rejoice at this rare chance to grab these charming items from afar!
About Toshimaya
Founded in Kamakura on August 10, 1894, Toshimaya has been a purveyor of delightful sweets through generations. Their iconic “Hato Sablé” (Pigeon Sablé) cookie, born in the Meiji era, remains a beloved treat across Japan. Beyond the famous cookie, Toshimaya also crafts local Kamakura-inspired confections like “Meisho Manju” and “Meisho Shiruko,” reflecting the city’s rich history and landmarks.
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This limited online release of exclusive Hato Sablé goods is a testament to the enduring appeal of Japanese kawaii culture. By extending access beyond local borders, Toshimaya not only delights existing fans but also introduces the charm of its iconic pigeon mascot to new enthusiasts around the globe, fostering a wider appreciation for Japan’s unique blend of tradition and cuteness.
