ADERERROR Unveils Beijing Space with Actor Pyun Woo-seok, A Fusion of Craft and Celestial Beauty
A New Chapter for ADERERROR in China’s Luxury Hub
Global fashion creative brand ADERERROR officially inaugurated its “ADERERROR Beijing Space” on February 11th, marking its second flagship store in China following Shanghai. Located in Sanlitun Taikoo Li, a vibrant center for luxury retail, this new space is designed to deepen connections with local customers and reinforce the brand’s presence in the Chinese market. The grand opening was further elevated by the esteemed presence of actor Pyun Woo-seok, a long-standing collaborator of ADERERROR, who graced the event on February 9th.
At the heart of the ADERERROR Beijing Space lies a profound “craft spirit,” interpreting the beauty of time and accumulation through the symbolic motifs of “butterflies” and “pearls.” The brand envisions pearls as the beauty nurtured through repetitive time and accumulation, while butterflies represent the awakening of hidden beauty. This narrative unfolds into a sensory and three-dimensional spatial experience for visitors.
Within the space, visitors encounter iconic objects, furniture, and collaborative artworks by various craft artists, all inspired by the butterfly and pearl themes. This thoughtful design encourages guests to naturally engage with the space’s unfolding story. The atmosphere is one of delicate discovery, where every corner holds a hint of this enchanting aesthetic.
Actor Pyun Woo-seok, attending the exclusive opening event, brought an extra layer of allure to the new space. He impeccably showcased pieces from ADERERROR’s upcoming 2026 Spring/Summer collection, which is slated for a global launch on March 6th. His presence truly highlighted the collection’s unique style and the brand’s forward-thinking vision. Fans are surely eager to see him in the upcoming collection!
Pyun Woo-seok immersed himself deeply in ADERERROR’s aesthetic narrative, exploring the space, admiring the collection, and examining the intricate objects, collectively celebrating the grand opening of ADERERROR Beijing Space.
ADERERROR Beijing Space Details
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Address: S3-12a, 22a, Taikoo Li Sanlitun South, No. 19 Sanlitun Road, Chaoyang District, Beijing, China
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Opening Hours: 10:00 AM – 10:00 PM (Open all year round)
About ADERERROR
ADERERROR is a culture communication brand built on the foundation of fashion. Guided by its slogan, “But near missed things,” the brand focuses on creating unexpected discoveries and emotions in everyday life. ADERERROR continuously innovates across various domains, including fashion, art, and design, to infuse daily experiences with surprise and joy.
For more details about ADERERROR Beijing Space and the brand’s latest collections, please visit the official website:
This strategic expansion into Beijing not only strengthens ADERERROR’s footprint in the global fashion landscape but also showcases the growing international appeal of brands that blend unique artistic narratives with contemporary design. As fashion transcends borders, the innovative spirit seen in spaces like ADERERROR Beijing contributes to a broader cultural exchange, influencing and being influenced by global aesthetic trends, including those embraced by the ‘kawaii’ sensibility worldwide.
