Wpc. IZA Unveils Masataka Kubota’s Second Year as Brand Ambassador in Exclusive Making-of Video
Actor Masataka Kubota brings charm and cool to the forefront, inspiring a new wave of men’s sun protection as the brand surpasses 2.25 million sales.
Osaka, Japan – February 24, 2026 – Wpc. IZA, the pioneering men’s sun and rain umbrella brand from World Party Co., Ltd., has released an exclusive making-of video featuring actor Masataka Kubota. Returning for his second year as brand ambassador, Kubota’s dynamic presence highlights the brand’s continued success, with cumulative sales exceeding 2.25 million units as of January 2026.
The video, now available on the official Wpc. YouTube channel, offers a rare glimpse behind the scenes of the brand’s latest photoshoot. Viewers can witness Kubota’s seamless transition from poised, confident gazes to moments of intense focus, effortlessly embodying the ideal Wpc. IZA lifestyle across diverse settings—from bustling cityscapes to tranquil natural backdrops.
The making-of video also features a special interview where Kubota shares his candid thoughts on his continuous ambassadorship and cherished memories from the previous shoot. He delves into personal anecdotes, including a memorable summer fatigue episode where a simple cucumber pickle offered profound relief during a scorching outdoor shoot. This relatable moment underscores the pressing need for effective heat countermeasures in Japan’s increasingly intense summers, known as “mousho” (猛暑).
During the interview, Kubota expressed his delight at continuing his role, stating, “It is a great honor. The last time was a really cool and refreshing graphic, and I had a lot of fun using Wpc. IZA lightly to the music while navigating through the crowds of a big city. I am very happy to be able to continue working on this project.”
He also shared his desire to use Wpc. IZA in natural settings. “While I enjoy using it in the city, I also love the sea and nature. When I go into nature, there are often many places without shade where the sun glares intensely. In such times, I believe Wpc. IZA would allow me to relax and enjoy myself more, so I’d love to go to natural places with Wpc. IZA.”
Kubota extended a thoughtful message to men still hesitant about carrying a parasol: “While parasols traditionally had the impression of being for women, recent summers have been truly brutal, with heat that feels life-threatening. In such conditions, Wpc. IZA can be an item men can take anywhere. By using it not just for themselves but also for those around them, it can enhance shared experiences and connect people. I believe having a Wpc. IZA will increase opportunities for men to go to their favorite places, so I definitely encourage them to try it.”
About Masataka Kubota
Born on August 6, 1988, in Kanagawa Prefecture, Masataka Kubota debuted as an actor in 2006. He has garnered numerous awards throughout his career, including the Best New Actor Award at the 34th Yokohama Film Festival for ‘The Cowards Who Looked to the Sky’ (2012) and the Best Supporting Actor Award at the 46th Japan Academy Film Prize for ‘A Man’ (2022). His upcoming works include ‘Movie Poupelle of Chimney Town ~The Promised Clock Tower~’ (scheduled for release on March 27, 2026).
Where to Watch and Purchase
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Making-of Movie: https://youtu.be/f5kaKmWzHQk
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Wpc. IZA Brand Site: http://wpc-iza.jp
Wpc. IZA products are available for purchase at various online and physical stores:
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Wpc. ONLINE STORE: https://www.wpc-store.com/c/iza
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Rakuten Store Wpc./KiU OFFICIAL SHOP: https://item.rakuten.co.jp/wpc-worldparty/c/0000000557/?l-id=shoptop_shopmenu_categorypage_3_2ndlevel_6
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ZOZOTOWN Store Wpc./KiU: https://zozo.jp/women-shop/wpc-kiu/
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Wpc. Yahoo! Store: https://store.shopping.yahoo.co.jp/wpc-worldparty/a5d6a5e9a5.html?n=100&brandid=65185&sc_i=shopping-pc-web-category-storeitm-rsltlst-brr
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Marui Web Channel Wpc.: https://search-voi.0101.co.jp/brand/30067/
Direct Stores:
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Wpc. Shinsaibashi Parco Store: 5F Shinsaibashi Parco, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka 542-0085 (Directly connected from Shinsaibashi Station Minami Exit, Osaka Metro Midosuji Line)
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Wpc. LUCUA 1100 Store: 7F LUCUA 1100, 3-1-3 Umeda, Kita-ku, Osaka 530-8558 (Directly connected from JR Osaka Station)
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Wpc. Echika fit Ginza Store: Echika fit Ginza, 4-1-2 Ginza, Chuo-ku, Tokyo 104-0061 (Immediately from C4 Exit inside Ginza Station, Tokyo Metro Marunouchi Line)
This continued collaboration with Masataka Kubota and the release of this insightful making-of video are sure to further cement Wpc. IZA’s position as a leading brand in men’s fashion and heat protection. As global temperatures rise, the message of embracing practical yet stylish solutions like men’s parasols will likely resonate more deeply, encouraging a shift in perception and promoting healthier, more comfortable outdoor living.
