PARCELLE JEWELRY Yokohama Reopens: A Dazzling ‘Hotel Front’ for Your Heart’s Desires

PARCELLE JEWELRY Yokohama Unveils Expanded ‘Hotel Front’ Experience

PARCELLE JEWELRY Yokohama Unveils Expanded ‘Hotel Front’ Experience

A New Era of Bespoke Japanese Craftsmanship and Personalized Discovery Blooms in the Heart of Yokohama

PARCELLE JEWELRY, the Tokyo-Ebisu born brand celebrated for its “jewelry that stays close to your heart,” has unveiled the grand reopening of its Yokohama store on February 18, 2026. Located on the 1st floor of Yokohama Takashimaya, the newly renovated space has nearly doubled in size, transforming into an elegant sanctuary designed to foster deeper connections between patrons and their precious gems.

The expanded store, a testament to refined Japanese aesthetics, carries the serene ambiance of the brand’s Ebisu main store. It features a calming brown palette accented with signature PARCELLE green, all bathed in soft, inviting light. This thoughtful design creates an environment where guests can leisurely explore a diverse collection of natural stones, diamonds, pearls, and coral, each meticulously handcrafted by Japanese artisans.

The ‘Hotel Front’ Concept: A Personalized Journey

The most striking element of the renovation is its guiding concept: the “hotel front.” This vision aims to position the Yokohama store as a welcoming “gateway to sparkle,” a place where every visitor, whether a long-time admirer or a new acquaintance, is greeted with the warmth and attentiveness of a hotel concierge. The staff, embodying the spirit of a “hotelman,” are dedicated to understanding individual desires and guiding each guest towards their perfect, one-of-a-kind piece.

“The concept of ‘hotel front’ is truly enchanting,” remarked a local patron, “it feels less like shopping and more like embarking on a personalized treasure hunt, guided by a trusted concierge, making the experience truly memorable.”

Exclusive ‘YOKOHAMA BLUE COLLECTION’ Shines Bright

To commemorate this significant milestone, PARCELLE JEWELRY Yokohama has introduced the exclusive “YOKOHAMA BLUE COLLECTION.” This special series draws inspiration from the city’s iconic sea and sky, featuring captivating blue hues.

Highlights of the collection include:

Victorian Leaf: Adorned with milky aquamarine, offering a smoky, delicate charm reminiscent of Yokohama’s tranquil waters.
Les Annees Folles: Featuring vibrant apatite in exquisite earring designs that capture the city’s sparkling essence.

Additionally, the beloved “Nature” series, typically not available with colored stones, will be offered in limited quantities for custom orders, allowing for truly unique expressions of Yokohama’s radiant blue light.

A Local Gem with a Global Heart

The PARCELLE JEWELRY Yokohama store has long been a cherished spot for local residents, a place where daily visits for casual conversations and jewelry browsing are a common sight. The diverse lineup caters to various occasions, from everyday wear to significant milestones, all showcasing the delicate designs and warm craftsmanship that define the brand.

Beyond the physical store, PARCELLE JEWELRY continues to expand its reach. The recently launched PARCELLE JEWELRY ONLINE store extends the brand’s cherished in-store experience to customers worldwide, offering exclusive online benefits such as 10,000 points for new registrations (immediately usable) and 10% point還元 on purchases.

This renewed Yokohama location, with its expanded space and innovative “hotel front” concept, promises to elevate the art of jewelry selection into a deeply personal and memorable experience. It reinforces the brand’s commitment to exquisite Japanese craftsmanship and customer-centric service, likely setting a new standard for luxury retail and further enriching the global appreciation for finely crafted Japanese jewelry.

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