The Dual Power of Protection and Care
This revolutionary product is engineered to be more than just a sunscreen; it’s a comprehensive skincare solution. It boasts a unique medicated UV formula that integrates two active ingredients, working in harmony to fortify the skin’s natural defenses and provide soothing relief. These key components are:
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Heparinoid-like substance (moisturizing active ingredient): This ingredient delivers deep hydration, actively preventing dryness and strengthening the skin’s crucial barrier function, much like a protective, invisible shield.
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Dipotassium Glycyrrhizate (skin roughness active ingredient): It calms irritated skin and prevents redness, making it an ideal ally for delicate complexions that often react to environmental stressors.
This potent combination ensures that while the skin is shielded from the sun, it is simultaneously nourished and soothed, a truly proactive approach to sensitive skin care.
Uncompromising UV Defense and Gentle Formulation
Beyond its gentle touch, the Medicated Moist UV offers the highest level of UV protection available, making it a reliable companion for daily outings and adventurous leisure alike. Its robust specifications include:
- SPF50+ / PA++++
- UV Water Resistance★★ / Waterproof
This formulation ensures skin is thoroughly shielded from both UVA and UVB rays, preventing sun damage and dryness effectively, even through sweat and water. It’s built to last, providing long-lasting guard for your skin.
Understanding the unique needs of sensitive skin, HEPATREAT has meticulously crafted this product with an uncompromising commitment to gentleness. It proudly adheres to a ‘7-free’ formulation, ensuring it’s mild enough even for babies and can be enjoyed by the entire family:
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UV absorber-free
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Surfactant-free
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Fragrance-free
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Colorant-free
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Mineral oil-free
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Alcohol-free
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Paraben-free
A Delightful Daily Experience
Yet, efficacy and gentleness don’t come at the expense of comfort. The user experience is just as thoughtfully designed. Its smooth, non-whitening texture glides effortlessly onto the skin, feeling like a natural extension of one’s daily skincare routine. It absorbs without stickiness, leaving the skin feeling soft and moisturized—a true comfort for sensitive skin prone to dryness, all while gently guarding against external stressors.
As one enthusiast perfectly encapsulates, “It’s not just a sunscreen; it’s a reliable care that conditions the skin. With the highest level of SPF50+ PA++++ and sweat resistance, yet meticulously free from harsh ingredients, it’s gentle enough for babies. This is truly what we’ve been waiting for!”
Product Details and Future Impact
The ‘Hepatreat Medicated Moist UV’ [Quasi-drug] will be available for a main price of 1,700 JPY (1,870 JPY including tax) for a 50g tube. It is set to launch nationwide on March 5, 2026, across drugstores, variety shops, and various e-commerce platforms. For more information, visit the official website: https://zettocstyle.com/brand/hepatreat/
This launch signifies a growing trend in Japanese beauty: the fusion of high-performance protection with therapeutic skincare, particularly for sensitive skin. This holistic approach, prioritizing both efficacy and gentleness, is poised to set new standards in global beauty, demonstrating how ‘kawaii’ (cute/lovable) skincare can also be incredibly powerful and inclusive, offering a gentle yet robust solution for all.
