Marunouchi’s Spring Style Guide
The ‘MARUNOUCHI SPRING COLLECTION 2026’ special website serves as a digital style guide, presenting spring’s trend colors and curating looks across four distinct themes, tailored for various temperatures and occasions. Visitors can explore a rich tapestry of individual shop recommendations and unique Marunouchi mix-and-match ensembles.
The Collection Highlights Key Fashion Statements for the Season:
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SPECIAL.01: The Allure of Spring Blouses
Embrace the season’s playful spirit with blouses crafted from sheer fabrics, delicate ruffles, and intricate lace. These pieces are designed to instantly elevate any outfit, adding a touch of sophisticated charm and lightness to daily wear.
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SPECIAL.02: Elegant Casuals for Spring Outings
Discover refined casual styles that strike a perfect balance between polished aesthetics and relaxed comfort. From sporty accents to classic traditional elements, and vibrant spring color palettes, these looks are versatile for any springtime adventure.
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SPECIAL.03: First Impression Attire for New Encounters
Spring, a season of new beginnings, calls for outfits that exude cleanliness and subtle glamour. Explore styles perfect for new professional settings or social gatherings, ensuring a memorable and positive first impression.
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SPECIAL.04: Bold and Bright Spring Trends
For those ready to make a statement, this theme showcases the latest trends through captivating details, luxurious textures, and striking color combinations. These ‘look-at-me’ outfits, perfect for a girls’ night out or a romantic date, guarantee you’ll be remembered as a true trendsetter.
A total of 53 stores, including prominent names like BEAMS Shin-Marunouchi, J.M. Weston Marunouchi, and Margaret Howell Marunouchi, are participating in this fashion extravaganza. A full list of participating stores can be seen on the special site, where the latest trends are just a click away: MARUNOUCHI SPRING COLLECTION 2026 Special Site
Kana Kurashina, celebrating her 20th year in entertainment in 2026, lends her graceful presence to the collection. Her refined beauty and expressive talent, honed through extensive stage and drama work, naturally enhance the allure of the ensembles, adding depth and credibility to mature women’s fashion.
Sustainable Shopping Initiatives
In a significant move towards fostering a more sustainable fashion ecosystem, the ‘MARUNOUCHI SPRING COLLECTION 2026’ integrates two impactful trade-in campaigns. These initiatives offer shoppers a unique opportunity to refresh their wardrobes and beauty routines while contributing to environmental conservation.
Clothing Trade-in Campaign
From March 13th to 14th, unwanted clothing can be brought to the Shin-Marunouchi Building 3F Atrium. Participants will receive a 1,000 yen app coupon, valid for purchases of 5,000 yen (tax included) or more at all eligible Marunouchi Point App stores. The collected garments will be processed through the ‘BRING’ supply chain, an initiative that partners with consumers, businesses, and local governments to recycle and reuse unwanted products. Items in good condition will be reused, while others will be recycled into new resources. This campaign aims to reduce waste and promote a circular economy in fashion.
BRING is a company dedicated to transforming discarded clothes into resources. They collect used clothing, re-sell reusable items, and recycle unwearable ones into raw materials for new garments, aiming to reduce waste and reliance on petroleum resources. Learn more about their impactful work: BRING Official Website
This campaign is limited to the first 600 participants over two days, with a maximum of three items per person, and one coupon per person regardless of the number of items. The coupon is valid until March 25th, 2026.
Cosmetics Trade-in Campaign
Following its success in autumn 2025, the ‘Cosmetics Trade-in Campaign’ returns this spring on March 6th and 7th. The first 500 participants each day who bring their unwanted cosmetics to the Shin-Marunouchi Building 3F Atrium will receive a 500 yen coupon, usable for purchases of 1,500 yen (tax included) or more at eligible Marunouchi Point App stores in Marunouchi Building and Shin-Marunouchi Building. These collected cosmetics are then transformed into art supplies like crayons and acrylic paints through the ‘Plus Cosme Project,’ which are then provided to welfare facilities, SDGs event organizers, and young artists. This initiative aligns with SDG 12, promoting responsible consumption and production.
The Plus Cosme Project, established in 2012, aims to raise awareness about the lifecycle of cosmetics and the joy of repurposing them. It seeks to ensure sustainable production and consumption patterns within the cosmetics industry.
MARUNOUCHI GENTLEMEN’S DISTRICT
For the discerning gentleman, the ‘MARUNOUCHI GENTLEMEN’S DISTRICT’ offers a curated experience in collaboration with men’s fashion magazines ‘MEN’S EX’ and ‘Begin’. This special initiative, running from March 6th to 31st, highlights renowned shops in the Marunouchi and Yurakucho areas. It’s a must-see for adult business professionals seeking sophisticated and intellectually elegant styles unique to Marunouchi. Shoppers might even discover special novelties at select boutiques during the period.
Explore the curated selections here: MARUNOUCHI GENTLEMEN’S DISTRICT Special Site
One shopper eagerly shared, “It’s wonderful to see Marunouchi not just setting fashion trends but also leading the way in environmental consciousness. Being able to contribute to recycling while enjoying spring shopping makes the experience even more meaningful!”
A Future of Conscious Kawaii
The ‘MARUNOUCHI SPRING COLLECTION 2026’ is more than just a fashion event; it’s a holistic celebration of style, culture, and responsible living. By seamlessly blending cutting-edge fashion with robust sustainability initiatives, Marunouchi is carving a path for a future where fashion is both inspiring and eco-conscious. This forward-thinking approach, rooted in the heart of Tokyo, will undoubtedly influence the global kawaii culture, demonstrating that true charm extends beyond aesthetics to encompass environmental stewardship and community engagement.
