NARS Unveils “FACE EVERYTHING POP-UP EVENT” in Shibuya, Tokyo
NARS, the New York-born makeup artist brand, is set to host a special three-day event in Shibuya, Tokyo, from March 6th to 8th, 2026. Titled “NARS FACE EVERYTHING POP-UP EVENT,” this immersive experience celebrates the launch of the new Natural Longwear Foundation and offers attendees a unique opportunity to discover their perfect base makeup.
Discover Your Ideal Complexion
At the heart of the event is the exclusive pre-release of the “Natural Longwear Foundation.” This latest liquid foundation, developed with the transparent and lightweight philosophy of NARS founder and creative director François Nars, promises exceptional pore coverage. Visitors can also explore the acclaimed “Light Reflecting Collection,” a series that has garnered numerous beauty awards.
The pop-up offers engaging, interactive content designed to help individuals connect with items that resonate with their personal style. NARS makeup artists and stylists will be on hand to provide personalized base makeup advice, guiding attendees toward products that enhance their natural beauty and mood.
A highlight for many will be the immersive content featuring Friend of NARS, Jun Shison. This segment delves into François Nars’ philosophy and the brand’s story, offering a deeper understanding of the artistic vision. Attendees will also receive a “NARS Base Makeup Sample Set” on a first-come, first-served basis, and can enjoy event-exclusive purchase benefits.
The Next Generation of Foundation: Natural Longwear
The new “Natural Longwear Foundation” arrives with 15 fresh shades, priced at 7,480 JPY (tax included) for 30mL. While its national release is scheduled for March 20th, 2026, event visitors will have the exclusive chance to experience it early from March 6th to 8th.
This foundation marks a new era for NARS, combining a lightweight, transparent feel with advanced pore coverage. It features NARS’s proprietary “Weightless Blur Technology,” which utilizes instant filter powders to instantly smooth skin imperfections. The “Advanced Flexible Film” ensures uniform adherence to the skin, adapting seamlessly to facial movements for a flawless finish that lasts all day. Furthermore, “Oil Absorbing Microspheres” quickly absorb excess sebum, resulting in a pore-less, sheer-matte texture with enhanced transparency. The inclusion of the “Pore Refining Trio” skincare technology also helps refine the appearance of pores. Its serum-like, breathable texture allows for buildable coverage from medium to full without feeling heavy. It’s truly a foundation designed to support individuals in expressing their freedom, anytime, anywhere.
Event Details and Exclusive Advice Sessions
The “NARS FACE EVERYTHING POP-UP EVENT” welcomes guests from 11:00 to 20:00 (last entry 19:30) on March 6th and 7th, and from 11:00 to 18:00 (last entry 17:30) on March 8th. The venue is SAI (MIYASHITA PARK SOUTH 3F) at 6-20-10 Jingumae, Shibuya-ku, Tokyo.
Entry to the event is free and does not require a reservation, though adding NARS as a LINE friend is necessary for admission. However, for those seeking personalized “Base Makeup Advice,” advance reservations are highly recommended. Walk-in slots may be available depending on crowd conditions.
Payment methods accepted at the event include:
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Credit cards
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Code payments (QR code payments)
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Transportation e-money
Please note that cash, gift certificates, and smartphone touch payments are not available.
Base Makeup Advice Sessions
For a deeper dive into NARS’s renowned transparent skin-making techniques, visitors can book a base makeup advice session. Reservations are open from February 18th (Wednesday) at 10:00 to March 4th (Wednesday) at 23:59 via the official reservation site:
Two distinct courses are offered:
- Base Makeup Advice Course: A 45-minute session with a NARS Makeup Artist, tailored to skin type and concerns, including cleansing, skincare, and suggestions for blush and lip products. This course requires the purchase of two or more eligible NARS products at the event.
- Base Makeup Retouch Course: A 15-minute session with a NARS Makeup Stylist, focusing on foundation shade selection and application techniques.
Actor Jun Shison Joins the Celebration
Esteemed actor Jun Shison, born March 5, 1995, and known for his roles in “Ressha Sentai ToQger,” “Joshi-teki Seikatsu,” and recent hits like “Fermat’s Cuisine” and “Yu Yu Hakusho,” is a “Friend of NARS.” His involvement promises an engaging experience, offering attendees a unique perspective on the brand’s creative philosophy. Fans of Shison-san will surely be thrilled to delve into François Nars’ artistic vision through this unique immersive content.
NARS continues to push the boundaries of beauty, and this event provides an exciting opportunity to explore the brand’s commitment to light-reflecting, translucent skin. It invites everyone to discover their unique beauty, liberated by NARS makeup. For more information about NARS, visit their official website: NARS Cosmetics Japan
This event is not just a product launch; it’s a celebration of personalized beauty and an invitation to experience the future of base makeup. It highlights a growing trend in Japan’s beauty landscape towards interactive, educational, and celebrity-endorsed experiences, likely influencing how beauty brands engage with consumers globally in the pursuit of ‘kawaii’ (cute/lovable) and flawless complexions.
