Vim BEAUTY Launches ‘Aqua Charge UV Essence’
Makeup creator Marilyn’s co-produced cosmetics brand, vim BEAUTY, is set to release its innovative new product, the “aqua charge UV essence.” This beauty serum UV base, designed to infuse skin with moisture and a dewy glow, will be available on the official online store from February 19th (Thursday) at 12:00 JST.
The “aqua charge UV essence” is formulated to protect the skin from both UV rays and dryness, maintaining a fresh, hydrated look. Its unique gel structure locks in moisture, shielding the skin from everyday dry environments and keeping it hydrated for extended periods. With 75% moisture essence (comprising water, humectants, and skin conditioning agents, excluding colorants, preservatives, and stabilizers), it promises to deliver a luminous, dewy complexion.
Boasting high UV protection of SPF50+ PA++++ and effective as a makeup primer, this essence offers a lightweight feel thanks to its zinc oxide-free, low-irritation design. “Known for meticulously trying countless cosmetics, Marilyn’s dedication to developing products that truly perform is evident in every vim BEAUTY release,” shares a brand spokesperson.
Product Details
aqua charge UV essence (SPF50+ PA++++)
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Product Name: aqua charge UV essence
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Volume: 40g
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Price: ¥1,760 (tax included)
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Launch Date: February 19th (Thursday), 12:00 JST
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Official Website: https://vim-beauty.com/
Key Features:
- Moisture-Locking Design: A gel structure adheres to the skin in a thin film, providing non-sticky, dewy hydration.
- Long-Lasting Hydration: Protects skin from daily dryness (e.g., heating, air conditioning, external air) and maintains moisture for hours. (Clinical trials conducted; individual results may vary).
- 75% Moisture Essence: Enriched with beauty serum ingredients like ceramides and niacinamide to promote firm, radiant skin.
- Gentle Formula: Zinc oxide-free and tested for low irritation and eye irritation, ensuring a comfortable daily application. (Not all individuals may be free from skin irritation).
- All-in-One Benefits: Combines high UV protection (SPF50+ PA++++) with essential pre-makeup hydration, preventing flakiness and creating a smooth base.
- Lightweight Texture: Melts into the skin like a skincare product, leaving no sticky residue or white cast.
Exclusive Online Store Novelty
For a limited time, customers purchasing ¥8,500 (tax included) or more, including the “aqua charge UV essence,” from the official online store will receive an original stainless bottle as a gift. This versatile bottle allows for direct drinking or straw use, and features a hook for easy portability.
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Size: Approximately 6.5 cm diameter x 15.5 cm height
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Limited to one per order, while supplies last, on the official EC site only.
About vim BEAUTY
vim BEAUTY is a cosmetics brand meticulously crafted by makeup creator Marilyn, known for her popular videos on international-style and half-face makeup. The brand emphasizes “high staying power, professional finish, and ease of use.” Its flagship product, the unique 2-in-1 “effect like finish foundation kit,” sold out 10,000 units on its first production run. The effect like finish cushion foundation has received numerous beauty awards, and the keep confidence powder sold 10,000 units in just 54 hours. The brand also offers all day moist liquid foundation, primers, and fix mists, expanding its range of base makeup essentials.
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vim BEAUTY Official Website: https://vim-beauty.com
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Official LINE: https://lin.ee/aOIdWGr
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Official Instagram: https://www.instagram.com/vim_bymarilyn/
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Official X: https://x.com/vim_BEAUTY
Producer Profile: Marilyn (fukuse yuuri)
Marilyn, also known as fukuse yuuri, is a prominent makeup creator with over 1.36 million YouTube subscribers and more than 930 million video views. She is celebrated for her Hollywood celebrity-esque foreign-style makeup, alongside lifestyle content like cooking and cleaning. A mother of four, Marilyn’s activities extend beyond YouTube, encompassing makeup instruction, SNS advisory for corporations, and cosmetic product production.
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Instagram: https://www.instagram.com/yuuri_fukuse/
Direct Tech Company Overview
Direct Tech is a BRANDING PRODUCE COMPANY that leverages unique methods to grow D2C brands. Based on the expertise gained from developing its own brands across various sectors, the company also acts as an agent, providing end-to-end support for brand growth.
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Company Name: Direct Tech Inc.
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Address: Barbizon8 401, 2-1-8 Sendagaya, Shibuya-ku, Tokyo
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Established: November 2018
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Representative Director: Shintaro Inoue
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Business Activities: D2C business, D2C brand consulting business, D2C agent business
The Future of Kawaii Beauty
Marilyn’s continuous innovation with vim BEAUTY, particularly with products like the “aqua charge UV essence,” exemplifies the evolving landscape of Japanese beauty. By blending high-performance efficacy with gentle formulations and a focus on natural radiance, vim BEAUTY is setting a new standard. This approach resonates deeply with the global appreciation for Kawaii culture, extending beyond aesthetics to encompass a holistic sense of well-being and effortless charm. As vim BEAUTY expands its offerings, it will likely inspire more brands to prioritize both effective results and skin health, shaping the future of beauty for discerning consumers worldwide who seek both protection and a touch of Japanese elegance.
