Kawaii Worlds Collide: Sumikkogurashi’s Shippoz Join Forces with Idol Group Batten Showjo Tai
In a delightful fusion of Japan’s beloved character culture and vibrant idol scene, the San-X character unit “Shippoz” has made a special guest appearance in the new music video for “Melo Kyun Holic” by the seven-member idol group Batten Showjo Tai. This exciting collaboration, announced by San-X Co., Ltd., sees the adorable ‘trainee’ unit from SDR (Stardust Records) stepping into the spotlight alongside the dynamic idols of STAR PLANET, a section of Stardust Promotion home to groups like Momoiro Clover Z and Shiritsu Ebisu Chugaku.
Shippoz, comprised of Ebitten no Shippo (Tempura Shrimp Tail), Ebifurai no Shippo (Fried Shrimp Tail), and Ajifurai no Shippo (Fried Aji Fish Tail), began their journey as food idols under the watchful eyes of the Sumikkogurashi characters. These charming remnants, once left behind, now aspire to shine on stage. Their participation in “Melo Kyun Holic” marks a significant step in their quest to become beloved idols, bringing their unique, endearing personalities to a wider audience.
The “Melo Kyun Holic” music video is a kaleidoscope of joy and charm, unfolding with Batten Showjo Tai’s members expressing various “Melo Kyun” (a Japanese phrase evoking a heart-fluttering, charming feeling) moments. Shippoz seamlessly integrates into the narrative, appearing in diverse scenes alongside a cast of unique guests. The video is a vibrant tapestry of dance and comical performances, delivering a sense of overflowing happiness. Beyond Shippoz, the MV features a diverse lineup including comedian Torii Miyuki, talents Aiba Seion, Yamamoto Yukina, Tanaka Himari, Sakakibara Juri, Kakarony’s Kuriya, Mori Yasubambam Bigaro, Ashikoshi Genki Kyoshitsu, as well as charming appearances by dogs and babies. The song’s catchy phrase, “Melo Melo Kyun,” encapsulates its essence, aiming to transform any ordinary moment into something “Meroi”—sweet and charming.
Fans are undoubtedly thrilled to witness this heartwarming collaboration, a true ‘Mero Kyun’ moment in itself! For a glimpse behind the scenes, fans are encouraged to keep an eye on Batten Showjo Tai’s official TikTok for potential MV off-shots featuring both the idols and Shippoz.
Batten Showjo Tai Official TikTok
About Shippoz and Sumikkogurashi
Shippoz was formed when Ebitten no Shippo invited Ebifurai no Shippo and Ajifurai no Shippo to pursue their dream of becoming food idols. They embarked on a training camp, supported by the Sumikkogurashi characters.
Discover more about their journey and aspirations:
Sumikkogurashi, meaning “characters who like corners,” debuted in 2012 with the comforting slogan “This is where I feel calm.” These characters, appealing to a wide demographic, embody the common Japanese sentiment of seeking solace in quiet corners—whether on a train or in a cafe. Their slightly negative yet endearing and whimsical personalities have garnered immense popularity.
Explore the world of Sumikkogurashi:
This crossover collaboration between a beloved character unit and an idol group exemplifies the innovative spirit of Japanese kawaii culture. Such partnerships not only delight existing fans but also introduce these charming worlds to new audiences globally, potentially paving the way for more unique and heartwarming cultural exchanges in the future.
San-X Co., Ltd., the creator of characters like Rilakkuma and Sumikkogurashi, continues to spread their unique charm worldwide through original products, licensing, events, and media. Their characters, with their cute yet subtly humorous and comforting presence, continue to captivate many.
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