Seven-Eleven Celebrates Cat Day with a Paws-itively Adorable “Nyanko Hakken!” Collection
Japan is once again swept up in “Nekonomics”—the significant economic impact generated by feline fascination. This enduring trend, fueled by social media and a deep affection for cats as beloved companions, continues to inspire innovative consumer experiences. In response to this widespread enthusiasm, Seven-Eleven Japan is launching its enchanting “Nyanko Hakken!” (Cat Discovery!) collection, just in time for Cat Day on February 22nd.
Beginning February 16th, stores nationwide will offer six adorable cat-themed items, transforming everyday treats into whimsical homages to our favorite felines. The collection is designed to capture the hearts of cat lovers, featuring motifs like the distinctive calico pattern, playful paw prints, and charming cat tails. For more details on the campaign, visit the official Seven-Eleven website: https://www.sej.co.jp/products/nekonohi2602/
A Feast for the Eyes and Palate: The “Nyanko Hakken!” Lineup
Each item in the collection showcases meticulous detail and a touch of playful creativity, promising a delightful culinary experience.
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Calico Cat Mochimochi Crepe
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Price: 277 yen (299.16 yen including tax)
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Availability: February 16th – 22nd, nationwide
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This crepe captures the charm of a calico cat with three different creams. Its mochimochi (chewy) texture, made from an original blend of flour, perfectly complements the rich creams and sponge cake inside.
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Nyan Parfait
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Price: 362 yen (390.96 yen including tax)
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Availability: February 16th – 22nd, nationwide (excluding Okinawa Prefecture)
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A sweet café au lait mousse layered with slightly bitter coffee kanten jelly, light milk mousse, and smooth café au lait whipped cream. It’s topped with pink paw print-shaped dango and milk anko (sweet bean paste) whipped cream daifuku, offering a delightful blend of textures and flavors.
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Nyamadora Milk Caramel
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Price: 222 yen (239.76 yen including tax)
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Availability: February 16th – 22nd, nationwide (excluding Okinawa Prefecture)
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This fluffy dorayaki pancake is shaped like a cat, embracing a rich filling of caramel whipped cream, caramel sauce, and crunchy caramel chips.
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Cat’s Tail-like Bread
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Price: 208 yen (224.64 yen including tax)
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Availability: From February 17th, nationwide
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A playful bread designed to resemble a cat’s striped tail, complete with a chocolate coating extending to its tip.
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“Neko mo Me ga Nyai” Tuna Bread
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Price: 188 yen (203.04 yen including tax)
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Availability: From February 17th, nationwide
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Named to evoke a cat’s round eyes, this savory bread features tuna, a well-known feline favorite, combining both shape and filling to create a charming cat-themed treat.
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Seven Premium White Chocolate-Loving Shirokuma (Polar Bear) Special Edition
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Price: 368 yen (397.44 yen including tax)
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Availability: From February 10th, nationwide, limited quantity
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Manufacturer: Seria Roil
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This special edition ice cream features a charming paw print motif, with strawberry-flavored white chocolate ice forming the pink paw pads and heart-shaped marshmallows and white chocolate-style warabimochi (jelly) making up the white parts.
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Sanrio Characters Join the Celebration
Adding another layer of cuteness, Seven-Eleven is also hosting the “Sanrio Characters Nyannyan Campaign” exclusively for Seven-Eleven app members. From February 16th to 22nd, participants have the chance to win original goods featuring Charmy Kitty and four other beloved Sanrio characters. It’s a perfect opportunity for fans to celebrate Cat Day with their favorite kawaii icons. Details can be found here: https://www.sej.co.jp/cmp/app_srnk2602/
Giving Back: The First-Ever Cat Food Drive
Beyond delicious treats, Seven-Eleven is extending its commitment to community support with its first-ever “Cat Food Drive.” As part of its broader “Food Drive” initiative, which repurposes surplus food for local charities, this new program focuses specifically on felines in need.
Starting in late February and running for six months, the Seven-Eleven Matsudo Tokiwadaira Ekimae store will collect unused cat food from customers and employees. These donations will then be distributed to animal welfare organizations supporting rescue cats. This initiative highlights a heartwarming blend of commercial celebration and social responsibility.
Seven-Eleven’s existing Food Drive activities: https://www.sej.co.jp/csr/sustainable/fooddrive/
A Purr-spective on Kawaii Culture
An internal spokesperson shared, “We hope cat lovers will be delighted and soothed by the new cuteness we’ve prepared this year, different from last year. We’ve also included playful touches, like prices that echo ‘nyan-nyan-nyan’ (meow-meow-meow) and ‘niku-kyu’ (paw print), so please enjoy the products with these fun elements!” This sentiment perfectly encapsulates the spirit of “kawaii” culture, where even small details are crafted to evoke joy and warmth.
This initiative by Seven-Eleven not only celebrates Cat Day with a delightful array of themed products but also demonstrates a commitment to social welfare through its cat food drive. It exemplifies how Japanese convenience stores are at the forefront of integrating cultural trends with community engagement, offering a model for how the global appreciation for “kawaii” can extend beyond mere aesthetics to foster both delight and compassion worldwide.
