Japan’s ZABUSHION Cushion Brand Takes on America’s Sitting Challenge
From the traditional ‘zabuton’ to a modern solution, this innovative cushion aims to revolutionize comfort for millions spending 9.5 hours a day seated.
ULESEE INC., a Tokyo-based lifestyle brand committed to enhancing the quality of “at-home time” for busy modern individuals, has announced the launch of its premium cushion brand, ZABUSHION, in the United States market. This expansion follows ZABUSHION’s significant success in Japan, where it surpassed 17 million JPY in cumulative crowdfunding support. The brand is now setting its sights on the US, where adults spend an average of 9.5 hours a day seated, presenting a unique opportunity for this Japanese-inspired comfort solution.
The decision to enter the US market is driven by its substantial population—approximately 340 million, nearly 2.8 times that of Japan—and a shared societal challenge: prolonged sitting. Much like in Japan, desk work, along with extensive use of televisions, PCs, and smartphones at home, has made long periods of sitting a daily norm for a vast number of Americans. A national study published in the academic journal Medicine & Science in Sports & Exercise revealed that US adults sit for an average of 9.5 hours daily. This figure significantly exceeds previous self-reported estimates and highlights that much of this sedentary time is concentrated in “work” and “leisure” activities.
For ULESEE INC., this presented a clear demand for products that can upgrade the daily sitting experience. The company believes that ZABUSHION, with its design philosophy refined in the Japanese market, is well-positioned to contribute to improving the quality of life for people in the US. Imagine transforming those long hours into moments of genuine comfort—that’s the promise ZABUSHION brings to American homes and offices. This move also serves as a critical step in exploring the brand’s potential in the global market.
ZABUSHION: A Modern Take on Traditional Comfort
ZABUSHION, which debuted in June 2024, draws its inspiration from the “zabuton”—a traditional Japanese floor cushion central to Japan’s sitting culture. It reimagines this concept for contemporary life, offering a cushion designed for those who prioritize comfort during long periods of sitting.
The standard ZABUSHION model is available for US$150 and includes an outer cover, inner cover, and fiber cushion. It can be purchased on Amazon (US) and through the ZABUSHION official online store.
Key Features of ZABUSHION
ZABUSHION is engineered with several features designed to provide superior comfort and practicality:
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Exceptional Pressure Distribution: Crafted with high-performance Japanese fibers, the cushion supports the entire body, making prolonged sitting more comfortable.
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Generous Thickness for Support: A luxurious 4.5cm ultra-thick fiber core prevents “bottoming out,” ensuring comfort whether used on a chair or directly on the floor.
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Outstanding Breathability: Over 90% of the material consists of air layers, promoting excellent ventilation and preventing stuffiness year-round.
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Hygienic and Washable: The entire cushion, including its core material, is water washable. Weighing just 650g, it is also lightweight, simplifying the cleaning process.
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Environmentally Conscious Design: Incorporating plant-derived resins, ZABUSHION contributes to CO2 reduction, reflecting a commitment to sustainability.
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Ideal for Gifting: Its versatile design blends seamlessly with both Japanese and Western aesthetics, making it a thoughtful present for loved ones.
About ULESEE INC.
ULESEE INC. operates under the mission, “Creating joy beyond imagination together.” The company collaborates with domestic producers in Japan to develop lifestyle brands that enhance the “at-home time” experience for busy modern individuals. Their portfolio includes premium cushion brand ZABUSHION and premium night brand ReNELU.
Company Overview:
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Company Name: ULESEE INC.
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Head Office: Keio Shinagawa Building 2F, 2-17-1 Konan, Minato-ku, Tokyo 108-0075, Japan
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President & CEO: Kohei Matsuoka
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Business Activities: Lifestyle brand business, brand consulting business
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URL: https://ulesee.com
As ZABUSHION makes its debut in the US, it not only introduces a product but also a piece of Japanese ingenuity aimed at improving daily comfort. This expansion underscores the potential for Japanese lifestyle innovations to positively impact global well-being, paving the way for a future where comfort knows no borders.
