Event Overview: A Whimsical Journey with Ishiyowachan
The ‘Ishiyowachan POP-UP SHOP ~Fluffy Mood~’ is set to open its doors from February 28, 2026 (Saturday) to March 15, 2026 (Sunday). This charming event will be hosted at nine Rilakkuma Stores nationwide, providing widespread access for fans to enjoy.
Participating Rilakkuma Stores include:
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Harajuku Store
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Ikebukuro Sunshine City Store
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Shinjuku Store
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Nagoya Parco Store
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Kyoto Shijo Kawaramachi Store
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Osaka Umeda Store
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Abeno Q’s Mall Store
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Shinsaibashi Parco Store
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Fukuoka Parco Store
Visitors are encouraged to check the official Rilakkuma Store & Sumikko Gurashi Shop X account for any updates regarding crowd control measures that may be implemented.
Rilakkuma Store & Sumikko Gurashi Shop Official X
Exclusive Merchandise: Softness and Charm
Central to the pop-up shop are the limited-edition plush toys, designed with a focus on “fluffy ribbons.” These adorable items, featuring Ishiyowachan, will be available starting February 28, 2026, at the pop-up locations. A ‘Te-nori Plushie’ (hand-sized plushie) and a ‘Burasage Plushie’ (hanging plushie), both adorned with heart-shaped beads, promise a tactile delight.
For those unable to visit in person, these exclusive items will also be available on the San-X Net Shop from March 9, 2026, at 10:00 AM. Please note that a limit of one item per type per transaction applies. It is also possible that these items may be sold at other Rilakkuma Stores at a later date.
Additionally, the pop-up shop offers a special pre-sale of merchandise from the upcoming ‘Oshi Daisuki’ (I Love My Oshi) theme, slated for general release in March 2026. This provides an exclusive opportunity for fans to get their hands on these items early.
Oshi Daisuki Theme Goods Info
Special Novelty: Collectible Marker Charms
As a token of appreciation, customers who purchase Ishiyowachan merchandise totaling 2,200 JPY (including tax) or more at the pop-up shop will receive a complimentary ‘Marker Charm.’ These charms feature three distinct designs, with specific designs available at different store locations, making them a unique collectible.
The distribution of these limited-quantity charms begins on February 28, 2026, and will continue while supplies last. Each customer is limited to one charm per transaction.
Who is Ishiyowachan? The Relatable Character Sweeping Social Media
Ishiyowachan, a character created by San-X, made her debut in March 2024 and quickly gained significant traction on social media. Her charm lies in her relatable struggles with a “weak will,” resonating deeply with many who feel, “Ishiyowachan… that might be me too?” This sentiment has led to an outpouring of empathy and support online. Within nine months of its launch, Ishiyowachan’s official X account amassed over 65,000 followers, a testament to her widespread appeal and the character’s unique ability to connect with audiences.
Ishiyowachan Official X (@Ishiyowachan_)
Ishiyowachan Special Site
About San-X: Masters of Kawaii Character Creation
San-X Co., Ltd. is a Japanese company renowned for creating over 1,000 original characters, including global favorites like Rilakkuma, Sumikkogurashi, and Tarepanda. Their characters possess a unique blend of cuteness, subtle humor, and comforting warmth, distinguishing them in the vibrant world of Japanese kawaii culture. Through original products, licensing, events, and various media, San-X continues to share the enchanting appeal of its characters worldwide.
The ‘Ishiyowachan POP-UP SHOP ~Fluffy Mood~’ is more than just a retail event; it’s a celebration of a character that embodies a shared human experience of gentle vulnerability. By bringing Ishiyowachan’s world to life with tangible, soft, and charming merchandise, San-X reinforces the power of kawaii culture to offer comfort and connection. As these pop-up events continue to engage fans and introduce new characters like Ishiyowachan to a broader audience, they play a crucial role in evolving and expanding the global reach of Japan’s unique character artistry.
