The Debut: A Heart-Pounding Market in Ginza
Held from February 13th to 15th, 2026, at the elegant Ginza Yokyo Hall, ‘Nyanguhaku vol.1’ embraced the theme, ‘A daily life filled with joy, surrounded by cat-themed stationery and goods.’ The choice of a Ginza art gallery for its debut was deliberate, aiming to replicate the delightful experience of discovering a treasured artwork as visitors explored the array of charming cat-inspired items.
A Feline Fiesta of Goods and Glee
The first ‘Nyanguhaku’ brought together 20 exhibitors from across Japan, transforming the sophisticated Ginza gallery into a lively ‘heart-pounding market.’ Attendees were greeted by a diverse collection of ‘Nyangu’ – a playful portmanteau of ‘nyan’ (the Japanese onomatopoeia for a cat’s meow) and ‘bungu’ (stationery) or ‘zakka’ (goods). The offerings ranged from adorable cat-motif pens, notebooks, and stickers to unique medicine notebooks, tumblers, tableware, wallets, and intricate handmade leather products.
The air buzzed with excitement as visitors, a blend of ardent cat enthusiasts, stationery collectors, and general goods aficionados, browsed the captivating displays. ‘It felt like stepping into a cat lover’s dream!’ exclaimed one attendee, capturing the collective sentiment. Despite the bustling crowd, the atmosphere was one of pure delight, filled with smiles as people discovered items that brought them joy.
A particularly popular feature was the ‘Nyanguhaku Stamp Corner,’ offering 30 different cat-themed stamps, including special designs from three exhibitors. Visitors eagerly stamped their original sheets, distributed upon entry, or their personal notebooks, creating unique souvenirs of their experience.
‘Nyanguhaku vol.2’ Announced for a Larger Stage
Due to the enthusiastic reception from both exhibitors and attendees of ‘Nyanguhaku vol.1,’ the decision was made to expand the event. ‘Nyanguhaku vol.2’ is scheduled for June 20th and 21st, 2026, at the Tokyo Metropolitan Industrial Trade Center Taito-kan on the 7th floor. This larger venue is expected to accommodate approximately 80 exhibitor booths, a significant increase that will allow more space for visitors to comfortably explore the market.
The organizers, East Live Inc., envision ‘Nyanguhaku’ as a continuous platform, fostering new connections for exhibitors and serving as a cherished marketplace where visitors can find items that truly ‘make their hearts flutter’ – a common Japanese expression for experiencing deep joy or excitement. For those interested in participating in ‘Nyanguhaku vol.2’ as an exhibitor, inquiries can be sent to nyanguhaku.official@gmail.com.
‘Nyanguhaku vol.2’ Event Overview:
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Date: June 20 (Saturday) – 21 (Sunday), 2026, from 10:00 AM to 5:00 PM
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Venue: Tokyo Metropolitan Industrial Trade Center Taito-kan, 7th floor
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Address: 2-6-5 Hanakawado, Taito-ku, Tokyo 111-0033
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Access: Approximately 8 minutes walk from Asakusa Station (Tokyo Metro Ginza Line / Toei Asakusa Line)
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Stay updated with the latest news and exhibitor announcements by following ‘Nyanguhaku’ on their official social media channels:
The continuous growth of ‘Nyanguhaku’ reflects the enduring global appeal of ‘kawaii’ (cute) culture, especially when intertwined with beloved animals like cats. As ‘Nyanguhaku vol.2’ prepares to open its doors, it stands as a testament to how these charming, everyday items can bring a touch of joy and whimsy, enriching lives and connecting communities of cat lovers worldwide. It’s truly a purr-fect example of how niche markets can blossom into significant cultural events, promising to spread even more feline-inspired happiness across Japan and beyond.
