Sugar♡Holic Unveils “Melty Merry Merry” Valentine MV Goods
Dive into a World of Sweetly Dangerous Love with Exclusive Idol Collectibles
Tokyo, Japan – Rising idol group Sugar♡Holic, known for their captivating blend of orthodox charm and a “sweetly addictive, girly to the max” aesthetic, has announced a special Valentine’s Day merchandise release. Starting February 15, 2026, at 9:00 PM JST, fans can acquire exclusive items inspired by the enchanting world of their “Melty Merry Merry” music video. These limited-edition goods encapsulate the essence of a “sweetly dangerous love,” designed to forge a deeper connection between the idols and their dedicated fanbase.
The collection offers a tangible piece of the “Melty Merry Merry” universe, inviting fans to immerse themselves in its romantic yet intriguing atmosphere.
Exclusive “Melty Merry Merry” Merchandise Lineup
The special lineup features three distinct items, each crafted to evoke the MV’s unique theme:
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Melty Merry Merry Deco Cheki (¥4,000 / piece): These instant photos are hand-decorated by the members themselves, making each one a unique, personalized treasure. Fans can specify their desired member, ensuring a direct and intimate connection. Each Deco Cheki is a unique, hand-decorated piece, imbued with the member’s personal touch, feeling like a secret love note from your idol. This item truly embodies the “sweetly dangerous love” concept, offering a one-of-a-kind Valentine’s gift from a cherished idol.
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Melty Merry Merry Costume Poca (Plastic Photo Card) (¥2,000 / piece): These plastic photo cards feature the idols in their stunning MV costumes. Available for member selection, each idol has three distinct visuals. A thrilling element of chance is added, as some cards come with a handwritten signature, creating a delightful surprise. Fans can almost feel the “melting love” through these tangible keepsakes, a direct connection to their favorite members.
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[MV Off-shot] Member-shot “Utsurundesu” (¥1,000 / 3-card set): This unique offering provides a glimpse behind the scenes of the “Melty Merry Merry” MV shoot, with candid moments captured by the members themselves using disposable cameras, known in Japan as “Utsurundesu.” Sold in sets of three, there are 37 different types available randomly, adding an element of surprise to each purchase. It’s a rare opportunity to collect the unseen “backstage” moments of the music video.
These special goods are available for a limited time only, from February 15, 2026, at 9:00 PM JST until March 1, 2026, at 11:59 PM JST. Due to the handcrafted nature of the “Melty Merry Merry Deco Cheki,” quantities are limited, making them truly exclusive.
Purchase these limited-edition goods here:
https://sugarholicshop.myshopify.com/
About Sugar♡Holic
Sugar♡Holic debuted on November 22, 2025, with the captivating tagline, “Sweetly Addictive, Girly to the Max.” This idol group has quickly garnered attention for their blend of orthodox idol cuteness with a subtle “quirk,” along with their catchy, memorable songs and dynamic live performances.
Ongoing Tour Schedule
Currently, Sugar♡Holic is in the midst of their first-ever Tokyo-Nagoya-Osaka tour, “Sugar♡Holic 1st Tour 『SUGAR INVASION Tokyo-Nagoya-Osaka』.” The Tokyo performance has already sold out, generating significant excitement and anticipation for the remaining dates.
The upcoming Nagoya concert is scheduled for:
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Date: Saturday, February 28, 2026
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Venue: Nagoya Sound Space DIVA
Tickets for the Nagoya concert can be purchased here:
https://ticketdive.com/event/YkIEK2ss3vl4YYKwvwby
Stay Connected with Sugar♡Holic
For the latest updates and to connect with Sugar♡Holic, follow their official channels:
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Official Site: https://sugarholic-official.com
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Instagram: https://www.instagram.com/sgrholic_info/
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X (formerly Twitter): https://x.com/sgrholic_info
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Music Streaming Services: https://linkco.re/25CVrDdH
This Valentine’s special from Sugar♡Holic highlights the evolving landscape of fan engagement within Kawaii culture. By offering personalized, themed merchandise that directly connects fans to their idols, groups like Sugar♡Holic are setting new benchmarks for interactive experiences. This trend of deeply immersive fan offerings, rooted in specific narrative themes like “Melty Merry Merry,” will undoubtedly continue to shape the future of idol culture, both in Japan and globally, fostering even stronger bonds between artists and their admirers.
