Discover the World of ffroi
ffroi, a brand born in Chunggok-dong, Seoul, operates with a captivating philosophy: “We design even the ‘atmosphere’ that envelops you.” Unlike brands that chase fleeting trends, ffroi dedicates itself to crafting designs for a discerning few who possess a distinct personal style. Their commitment to quality is evident in their meticulous production process, where every step, from material selection to final inspection, is rigorously managed in-house.
This dedication ensures that each ffroi item not only boasts beautiful aesthetics but also exceptional craftsmanship and durability. The brand prioritizes quality over efficiency, a ethos reflected in the tactile richness of their materials and the precision of their construction.
The Stola. x ffroi Partnership: A Match Made in Style
The collaboration between Stola. and ffroi blossomed from Stola.’s designers’ admiration for ffroi’s vibrant color palettes, catchy designs, and thoughtful functionality. This shared appreciation for sophisticated yet practical design laid the foundation for bringing ffroi to the Japanese market.
Stola.’s designer shared insights into the partnership, stating, “Visiting their atelier and seeing the dedication put into each item deepened our appreciation. Their blend of sophisticated glamour and refined sensibility perfectly aligns with Stola.’s values, and we believe ffroi will add a unique, stylish accent to our looks.”
Exclusive Lineup: Bags and Leather Essentials
The inaugural collection features six handpicked iconic bags and leather accessories that embody ffroi’s signature style and quality. Each piece is designed to complement Stola.’s elegant aesthetic, offering a touch of Korean chic.
-
Logo Cotton Eco Bag (Ivory / Black ¥6,600)
A versatile and stylish eco-bag, perfect for everyday use with its clean design and prominent ffroi logo.
-
Flower Print Tote Bag (Beige / Black ¥8,800)
Featuring a charming floral print, this tote bag adds a playful yet sophisticated touch to any outfit.
-
Stripe Zipper Tote Bag (Black ¥9,900)
A chic striped tote with a secure zipper, offering both style and practicality for urban living.
-
Leather Card Holder (Yellow / Pink / Black ¥9,900)
Compact and vibrant, these leather card holders are perfect for organizing essentials with a pop of color.
-
Front Pocket Card Holder (Greige / Red / Black ¥15,400)
A sophisticated card holder with a convenient front pocket, combining elegance with enhanced functionality.
-
Sheep Leather Wallet (Black / Camel ¥22,000)
Crafted from luxurious sheep leather, this wallet offers a refined accessory for daily use, blending softness with timeless design.
Availability
The ffroi collection will be available from February 21st, 2026, at the following Stola. locations and online:
-
Nishi-Ginza Store
-
Yaechika Store
-
Yokohama Joinus Store
-
Diamor Osaka Store
-
Stola. Official Online Store (sales start 10:00 JST)
For a closer look at the collection, visit the special feature page: https://stola.jp/pages/ffroi_stola_260216
About Stola.
Debuted in 2009, Stola. is a Japanese apparel brand that caters to women who enjoy fashion with a free spirit, whether for work, leisure, or special occasions. The brand consistently proposes feminine styles that thoughtfully incorporate current trends.
Stay connected with Stola. for the latest updates and fashion inspiration:
This exclusive launch of ffroi in Japan through Stola. is poised to enrich the Japanese fashion landscape, offering consumers access to a brand renowned for its quality and distinctive aesthetic. It also strengthens the growing cultural exchange in fashion, bringing Korean craftsmanship closer to the heart of Japanese style, and potentially influencing Kawaii culture abroad with its unique blend of charm and sophistication.
