Seven-Eleven App Unleashes Sanrio’s Feline Charm for “Nyannyan Campaign”
Japan’s convenience store giant, Seven-Eleven, is set to delight fans with a special “Sanrio Characters Nyannyan Campaign,” exclusively for its app members. Kicking off on February 16th and running for a limited seven days until February 22nd, this event offers a chance to win original Sanrio collaboration merchandise. It’s a sweet nod to “Neko no Hi” (Cat Day) on February 22nd, a playful Japanese celebration where “nyan nyan” (the sound a cat makes) sounds like “2 2 2” in Japanese, making it the perfect date for feline festivities.
To participate, Seven-Eleven app members simply need to present their app at checkout and make a single purchase of 222 yen (excluding tax) or more. Each qualifying purchase counts as an entry into the lottery, increasing the chances of winning these exclusive prizes.
Exclusive Prizes: From Cozy Blankets to Charming Wallpapers
The campaign features two tiers of prizes, each designed to capture the hearts of Sanrio enthusiasts.
Nyannyan Prize: Seven-Eleven Exclusive Blanket
A total of 22 lucky winners will receive the “Nyannyan Prize”: a Seven-Eleven exclusive blanket. This cozy item features an adorable lineup of cat-themed Sanrio characters, including Charmmy Kitty and Chococat, all gathered together in a truly special design. What makes it even more delightful for cat lovers is the attached cat-ear hood, inviting you to wrap yourself in ultimate kawaii comfort.
Nyan Prize: Five Smartphone Wallpapers
For the “Nyan Prize,” a staggering three million winners will get to choose from five exclusive smartphone wallpapers. These digital treasures feature Charmmy Kitty, Chococat, Mashumaro Mitaina Fuwafuwa Nyanko, Nyaninyunyenyon, and Noranekoland. This marks the first time these five Sanrio characters have been featured together in goods, making these wallpapers a historic treat for collectors. Imagine the joy of having these adorable faces greet you every time you unlock your phone!
How to Join the Feline Fun
Participating in the “Sanrio Characters Nyannyan Campaign” is straightforward for Seven-Eleven app users.
- During the campaign period (February 16th – February 22nd), make a purchase of 222 yen (excluding tax) or more, ensuring you present your Seven-Eleven app member code before payment.
- After your purchase, tap on “Notifications” or “Campaigns” within the app to proceed to the lottery screen.
- Tap “Draw” and then “START!” to begin the lottery.
- Winners are notified instantly, with prize details delivered via app notification within 24 hours.
For those who win the “Nyannyan Prize” blanket, an input form will be provided in the app to submit shipping details. The “Nyan Prize” smartphone wallpapers can be downloaded directly from a dedicated site accessible via the app, with a download deadline of February 28th (Saturday) at 11:59 PM.
“This campaign is a fantastic way to bring a little extra joy and kawaii into our daily routines, especially with the unique blend of Sanrio’s charming cat characters,” shared a local fan. “It’s almost irresistible for anyone who loves Sanrio or cats!”
Beyond the Campaign: The Ever-Evolving World of Kawaii
The “Sanrio Characters Nyannyan Campaign” not only offers delightful goods but also highlights the innovative ways Japanese brands like Seven-Eleven leverage beloved characters to engage consumers. By integrating these campaigns into everyday experiences like convenience store visits, they continue to weave kawaii culture into the fabric of daily life. For international fans of Sanrio and Japanese culture, such app-exclusive events, while currently Japan-centric, often spark global interest and hint at future possibilities for broader accessibility to exclusive merchandise. It emphasizes Sanrio’s enduring appeal and its ability to continually surprise and enchant its audience with fresh, themed collaborations.
For more details on the campaign and to download the Seven-Eleven app, visit:
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Campaign Website: https://www.sej.co.jp/cmp/app_srnk2602/
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Seven-Eleven App on App Store: https://apps.apple.com/jp/app/id1039171609
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Seven-Eleven App on Google Play: https://play.google.com/store/apps/details?id=jp.co.sej.app
