DUO Unveils Enchanting Collaboration with J-Idol Group SWEET STEADY
A limited-edition “The Cleansing Balm Black Repair” set, designed to captivate a new generation of beauty enthusiasts.
Premier Anti-Aging Co., Ltd. has announced a special collaboration between its prominent anti-aging skincare brand, DUO, and the popular 7-member idol group SWEET STEADY from KAWAII LAB. This limited-edition product, “The Cleansing Balm Black Repair [SWEET STEADY Limited Design],” is set to launch on March 13, 2026. This initiative aims to expand DUO’s brand experience to a younger demographic through social media and diverse sales channels, fostering a brand loved by all generations.
The collaboration targets younger consumers by strengthening sales channels optimized for their lifestyles, including national Don Quijote stores, TikTok Shop, and Qoo10. DUO’s “The Cleansing Balm” series has consistently held the No. 1 position in cleansing balm sales for seven consecutive years and has received 173 best cosmetic awards. This new limited edition combines the acclaimed “DUO The Cleansing Balm Black Repair” with the vibrant appeal of SWEET STEADY.
The outer packaging features an exclusive illustration by asuka, an artist affiliated with ASOBISYSTEM, known for her trendy and girly aesthetics. The special set includes luxurious accessories: an original design scrunchie, a sticker, and one random “SWEET STEADY” trading card from a total of eight types (seven individual, one group). These delightful additions are intended to make the skincare routine a heartwarming experience, integrating beauty into daily life with a touch of idol charm.
“It’s like a secret treasure box for my skin and my idol obsession!” exclaimed one fan, expressing the blend of beauty and fandom.
About SWEET STEADY
SWEET STEADY is a 7-member idol group formed in January 2024 under ASOBISYSTEM’s “KAWAII LAB.” project, which aims to share idol culture globally. The group consists of Ayumu Okuda, Yui Otoi, Natsuka Kurita, Rise Shiokawa, Nagisa Shoji, Mayumi Shiraishi, and Sakina Yamauchi. Their name reflects the hope that these “sweet” idols, like a bouquet of cuteness, will “steadily” grow through various experiences.
Learn more about SWEET STEADY
About Illustrator asuka
Illustrator asuka, also part of ASOBISYSTEM, is highly regarded among young people. She has created main visuals for popular events like “TGC teen” and collaborated with various cosmetic brands. Her work is characterized by a girly aesthetic that captures current fashion and makeup trends, boasting a total of 136,000 followers across social media platforms.
Explore asuka’s portfolio
Product Details
The limited-edition “The Cleansing Balm Black Repair [SWEET STEADY Limited Design]” is priced at 2,970 yen (tax included) and contains 66g of product.
This special set includes:
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Scrunchie: An original design by asuka, featuring the SWEET STEADY collaboration.
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Sticker: An original design by asuka, celebrating the SWEET STEADY collaboration.
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Trading Card: One random card from a total of eight types (7 individual, 1 group).
The product will be available for a limited time from March 13, 2026, at:
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Don Quijote stores nationwide (excluding some locations)
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TikTok Shop
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Qoo10 Premier Anti-Aging Official Store: https://www.qoo10.jp/shop/premier-antiaging
About DUO The Cleansing Balm
DUO’s “The Cleansing Balm” series emphasizes anti-aging care, starting with the cleansing step. The brand focuses on the skin’s inherent power, combining natural elements with advanced scientific technology.
Discover more about DUO
This collaboration represents a fascinating fusion of Japan’s vibrant idol culture and its innovative beauty industry. By bringing together a beloved skincare staple and a rising idol group, DUO is not only introducing its products to a younger audience but also reinforcing the global appeal of “Kawaii” culture. This blend of beauty and pop culture is likely to resonate with fans worldwide, showcasing how Japanese brands continue to innovate in engaging new demographics and spreading their unique charm across borders.
