Eitaro Souhonpo & Chisa Fujioka Unleash Adorable White Day Candy Collection
Japan’s beloved traditional confectioner, Eitaro Souhonpo, is set to charm hearts this White Day with an enchanting collaboration. Partnering with celebrated illustrator Chisa Fujioka, known for her endearing animal characters, the company will launch the “Chisa Risu White Day Eitaro Candy & Fruit Candy” collection on February 15, 2026. This limited-edition series promises a delightful blend of heritage and modern cuteness, available until March 14, 2026.
The collaboration marks the seventh installment featuring Chisa Fujioka’s whimsical designs, transforming Eitaro Souhonpo’s classic “Eitaro Candy” and its naturally flavored, additive-free “Fruit Candy” into irresistible gifts. The packaging, adorned with charming squirrels, hedgehogs, and turtles, depicts various animals conveying heartfelt sentiments, perfectly capturing the spirit of White Day—a Japanese tradition where men reciprocate gifts received on Valentine’s Day.
A Glimpse into the Artistry: Chisa Fujioka’s Vision
Illustrator Chisa Fujioka shares her inspiration behind the captivating designs:
“For the blue box [Eitaro Candy], I imagined a turtle presenting a love letter to a slightly shy squirrel at the center. Tiny squirrels, frogs, and other turtles join in, forming a floral wreath to deliver feelings to a loved one—a truly happy scene,” Fujioka commented, painting a vivid picture of the design’s tender narrative.
She continued, “The emerald box [Fruit Candy] illustrates a heartwarming moment: a squirrel gifting fruit candy to a hedgehog. Surrounded by scattered flowers, turtles, snakes, moles, frogs, and snails—all adorned with heart-shaped balloons—these small forest friends enjoy a tea party, beautifully expressing precious time spent with loved ones.”
Each piece of candy becomes a tiny canvas, inviting recipients into a miniature world of affection and joy. The “Fruit Candy” varieties are particularly notable for using domestic Japanese fruits and being free from artificial colors and flavors, reflecting Eitaro Souhonpo’s commitment to quality.
Product Details
The “Chisa Risu White Day Eitaro Candy” and “Chisa Risu White Day Fruit Candy” are priced at 648 yen (tax included) each. These special treats will be available from February 15, 2026, to March 14, 2026, at:
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Eitaro Souhonpo Nihonbashi Main Store
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Eitaro Souhonpo Online Store
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Department stores and supermarkets nationwide
Eitaro Souhonpo: A Legacy of Sweetness
Established in 1818 during Japan’s Edo period, Eitaro Souhonpo is a Tokyo-based confectioner renowned for its traditional Japanese sweets, known as wagashi. The company, one of Japan’s oldest candy manufacturers affiliated with the National Confectionery Industry Cooperative, offers a diverse range of products including raw sweets, yokan (bean jelly), baked goods, and anmitsu (dessert with agar jelly). Eitaro Souhonpo also operates specialized brands like “Ameya Eitaro” for candies and “Nihonbashi Eitaro” for casual packaging, embodying a spirit of “Onkochishin” (learning from the past to create new things).
For more information, visit:
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Eitaro Souhonpo Homepage: https://www.eitaro.com/
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Online Store: https://www.eitarosouhonpo.co.jp/
Chisa Fujioka: The Illustrator Behind the Charm
Chisa Fujioka, a graduate of Joshibi University of Art and Design, gained widespread recognition for her adorable squirrel illustrations, which adorned the packaging of Tokyo’s Seikotei confectionery for 17 years. Her work has also graced the menu covers of Italian wine and cafe restaurant Saizeriya since December 2021, captivating a broad audience. Fujioka continues to hold solo exhibitions across Japan and actively works as an illustrator in various fields, enriching the kawaii landscape with her distinctive style. Her published works include the poetry and art collection “Risu-tachi no Haru Natsu Aki Fuyu” (Squirrels’ Spring, Summer, Autumn, Winter) and the picture book “Lily to Nuts Yuki no Christmas” (Lily and Nuts’ Snowy Christmas).
The Future of Kawaii Confections Abroad
This collaboration exemplifies how traditional Japanese brands are embracing kawaii culture to connect with contemporary audiences, both domestically and potentially internationally. By blending classic flavors with modern, endearing artistry, Eitaro Souhonpo and Chisa Fujioka demonstrate a pathway for Japanese confections to transcend borders, offering not just a treat for the taste buds but also a piece of charming visual storytelling. These limited-edition candies are more than just sweets; they are miniature ambassadors of Japanese kawaii, poised to delight those seeking unique and heartwarming gifts globally.
