Lancôme Elevates UV Care: A Golden Era of Skin Protection Begins in Tokyo
Lancôme, a leading luxury cosmetics brand from L’Oréal Japan, is set to redefine daily skincare with the world-first pre-launch of its groundbreaking new product, “Absolue The UV Cream.” This innovative cream, which fuses advanced UV protection research with cutting-edge cell longevity (LONGEVITY) studies, is being introduced at the exclusive “Lancôme Omotesando Hills Gold UV POP UP EVENT,” running from February 14 (Saturday) to March 22 (Sunday), 2026, at Omotesando Hills West Building 1F in Tokyo.
At the heart of “Absolue The UV Cream” is the revolutionary “EPISHIELD Technology™.” This technology aims to pre-emptively defend against even invisible cellular damage¹, pushing the boundaries of traditional UV care² into a new dimension of cellular protection. It’s designed not just to shield the skin from UV rays but to nurture it throughout the day, ensuring youthful firmness and radiant glow are noticeable even in the evening.
The cream’s rich formulation is a testament to Lancôme’s pioneering work in cell longevity research. It incorporates four potent beauty ingredients⁴, including skin-conditioning Niacinamide and Lancôme’s proprietary rose extract³, which is derived from Hybrid Rose Flower Extract. This blend works synergistically to activate the skin’s source of beauty, making it feel more like a luxurious day cream than a conventional sunscreen. Reflecting on her experience, actress Kiritani Mirei shared, “The texture spreads smoothly and blends well with the skin, which is very comfortable. It feels like it gently protects while keeping the skin moisturized all day, as if wrapped in a veil. I expect that by continuing to use it, I can get closer to the radiant, firm skin I’ve always longed for.”
The “Absolue The UV Cream” offers robust protection with SPF50+ PA++++. It will be available for a world-first pre-launch at the Lancôme Omotesando Hills Gold UV POP UP EVENT and Lancôme Official Online Shop starting February 14 (Saturday), 2026. A broader先行発売 (pre-release) will occur on March 3 (Tuesday) at Kyoto Takashimaya, followed by a nationwide launch on March 4 (Wednesday), 2026. The cream is priced at ¥9,900 (tax included) for 30mL and ¥14,960 (tax included) for 50mL.
Exclusive Gold UV Pop-Up Event: A Journey to Future Beauty
The Omotesando Hills pop-up event offers a captivating and immersive experience, inviting visitors to discover the innovation of Lancôme’s gold UV cream. Beyond being the first to try the new product, guests can indulge in “Lancôme’s Advanced AI Future Skin Prediction,” a unique experience that measures current skin condition and forecasts future skin with stunning accuracy. The event space, adorned in luxurious gold, provides a feast for the senses.
Attendees can also participate in several exclusive activities:
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Future Skin Photo Sheet: Capture a photo of your projected future skin, envisioning the beauty that continued use of the Gold UV cream could bring.
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Gold UV Stamp Rally: Become a Lancôme LINE friend and collect “gold” by experiencing various event contents. The amount of gold accumulated will correspond to special gifts, with an additional prize for all visitors. Furthermore, purchasing the new Gold UV cream enters you into a lottery for exclusive Lancôme original items.
Limited Edition Kits and Event Information
During the event period, exclusive limited edition kits are available only at the Lancôme Omotesando Hills Gold UV POP UP EVENT:
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Kit 1: With purchase of Absolue The UV Cream (30mL or 50mL)
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Génifique Ultimate Essence Lotion 10mL (beauty lotion/sample)
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Absolue The Hand Cream 5mL (hand cream/sample)
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Kit 2: With purchase of Absolue The UV Cream and Génifique Ultimate Serum
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Génifique Ultimate Essence Lotion 10mL (beauty lotion/sample) x 4
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Génifique Ultimate Eye Cream 5mL (eye cream/sample)
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Absolue The Soft Cream 5mL (cream/sample)
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Absolue The Hand Cream 5mL (hand cream/sample)
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The event welcomes all with free admission and no prior reservation required, though skin diagnoses are by reservation only (final reception at 19:35).
Event Details:
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Location: Omotesando Hills West Building 1F, 4-12-10 Jingumae, Shibuya-ku, Tokyo
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Period: February 14 (Saturday) – March 22 (Sunday), 2026
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Time: 11:00 – 20:00
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Admission: Free, no reservation required
This launch signifies Lancôme’s commitment to pushing the boundaries of beauty science, offering a product that not only protects but actively nurtures the skin at a cellular level. It sets a new standard for holistic skincare, promising a future where UV protection is seamlessly integrated with advanced anti-aging benefits, inspiring beauty routines globally.
For more information, please visit the official Lancôme website:
https://www.lancome.jp
¹ Stratum corneum cells
² Protecting against UV rays
³ Hybrid rose flower extract (skin conditioning ingredient)
⁴ Hybrid rose flower extract (skin conditioning ingredient), Saccharomyces ferment lysate (skin conditioning ingredient), Hydroxypropyl tetrahydropyrantriol (skin conditioning ingredient), Niacinamide (skin conditioning ingredient)
