K-Pop Sensation BOYNEXTDOOR Ignites Shibuya with BiBiANG’s Debut Pop-Up, Bringing Korean Gen Z Fragrance to Japan

BiBiANG’s Japan Debut: A Scented Journey Curated by BOYNEXTDOOR
1. An Immersive Experience with Idol-Selected Scents
2. Exclusive Offers and Special Benefits

BiBiANG’s Japan Debut: A Scented Journey Curated by BOYNEXTDOOR

Tokyo’s Shibuya Modi is now home to the first-ever Japanese pop-up store for BiBiANG, a fragrance brand that has captured the hearts of Korea’s Gen Z. Running from February 11 to February 23, this exclusive event at Shibuya Modi’s 1F Calendarium offers a unique opportunity to explore BiBiANG’s delicate and transparent scents, made even more special by the involvement of K-Pop group BOYNEXTDOOR, who serve as the brand’s ambassadors.

BiBiANG distinguishes itself by encapsulating the ephemeral beauty of nature and everyday moments into its fragrances. Each product aims to evoke imagery like a forest breeze, morning dew on flowers, or gentle sunlight, delivering a subtle yet distinct sense of occasion. The brand’s core scent profiles—floral, fruity, and woody—are designed to be light and clear, appealing to a broad audience with their unisex appeal. Beyond perfumes, BiBiANG also offers hair & body mists and body care items, gaining significant traction and positive reviews across social media platforms like Instagram and X among young Korean consumers.

An Immersive Experience with Idol-Selected Scents

The pop-up store is not just a retail space; it’s an immersive experience. Visitors can personally discover the fragrances hand-picked by the members of BOYNEXTDOOR. Imagine strolling through a stylish display, the air subtly infused with diverse notes, and finding the perfect scent that resonates with your personal style or even a favorite idol’s selection. The atmosphere inside is buzzing, with fans eager to engage with the brand and its celebrity connection, creating a vibrant hub of fragrance and K-Pop culture.

“It’s incredible to finally experience BiBiANG in Japan, especially with BOYNEXTDOOR’s involvement. It feels like a piece of Seoul has arrived in Shibuya!” shared one enthusiastic visitor, capturing the excitement surrounding the event.

Exclusive Offers and Special Benefits

To celebrate its Japan debut, BiBiANG is offering a range of limited-time discounts and special gifts at the pop-up store. These exclusive deals make it an ideal opportunity for both new customers and loyal fans to indulge in the brand’s offerings.

Pop-Up Store Special Prices (Up to 58% OFF)

Eau de Parfum 50ml: Special Price: ¥7,920 (Regular Price: ¥15,000)
- Features: A harmonious blend of floral, fruity, and woody notes, offering both lightness and depth. Its unisex design makes it a versatile choice for any occasion.
Eau de Parfum 10ml: Special Price: ¥4,389 (Regular Price: ¥6,790)
- Features: A travel-friendly size perfect for on-the-go refreshment, allowing for easy exploration of different scents.
Niche Perfume Hand Cream: Special Price: ¥1,980 (Regular Price: ¥4,750)
- Features: Combines luxurious fragrance with deep hydration, leaving hands soft and delicately scented for hours. Its compact size is perfect for daily use.
Perfume Hair Serum Mist: Special Price: ¥3,740 (Regular Price: ¥7,650)
- Features: A dual-action product that not only imparts a subtle fragrance to the hair but also nourishes and smooths dry, frizzy strands.

Purchase Benefits

Customers can also receive exclusive gifts based on their purchase amount:

For purchases of ¥4,000 (tax included) or more:
- February 11 – February 16: BiBiANG Limited Silver Keyring
- February 17 – February 23: BOYNEXTDOOR All Members’ Handwritten Message Card Set (6 cards)
For purchases of ¥7,000 (tax included) or more: A room spray (scent chosen randomly)
For purchases of ¥10,000 (tax included) or more: BiBiANG Lost Wood Body Wash (full size)