On March 3, 2026, a new chapter in organic skincare unfolds with the launch of the “Sake Lees Clay Paste” from FRENAVA natural & organic. This innovative facial pack, born from the collaboration between the 400-year-old sake brewery Fukumitsuya and beauty giant Mash Beauty Lab (known for Cosme Kitchen), promises to illuminate complexions with the time-honored power of Japanese fermentation.
At its heart, the “Sake Lees Clay Paste” is a testament to natural beauty, formulated with 100% natural origin ingredients. It harnesses the dual power of sake lees (1) and clay (2) to gently yet effectively remove impurities, revealing skin that feels fresh and appears radiantly bright. This product is designed to address common concerns such as dullness, rough texture, and visible blackheads (4), helping to reset the skin’s natural rhythm.
The star ingredient, organic sake lees powder (1) from Fukumitsuya, is meticulously processed to be non-alcoholic, offering gentle exfoliation and sebum removal while infusing the skin with amino acids and peptides. Complementing this is kaolin clay (2), a fine white mineral known for its exceptional ability to absorb dirt and excess oil, leaving pores feeling clean and refined.
Applying the paste is a sensory experience. Its smooth, spreadable texture glides effortlessly over the skin, forming a gentle embrace. After just 3-5 minutes, a rinse with lukewarm water unveils a clear, supple complexion. It’s versatile enough for a weekly indulgence or daily use, and can even be applied to the neck and arms for an all-over glow.
The aroma profile is equally captivating, blending the subtle, comforting notes of fermented sake lees with an aromatic bouquet inspired by the trees and flowers of Japan’s Hakusan mountains. This unique blend includes fragrant elements like Kuromoji leaf/twig oil (5), citrus, and woody undertones, creating a moment of refreshing tranquility during your skincare ritual.
This paste is particularly recommended for those who:
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Are concerned about skin dullness (4) and desire a brighter complexion.
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Notice rough skin texture.
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Wish to care for blackheads (4) and the area around the nose.
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Aim to regulate their skin’s rhythm.
“The dedication to natural ingredients and traditional craftsmanship in Japanese beauty is truly inspiring,” commented a skincare influencer, highlighting the global appreciation for such authentic approaches. “This new product from FRENAVA perfectly encapsulates that blend of heritage and innovation.”
The “Sake Lees Clay Paste” will be available starting March 3, 2026, at various locations including Cosme Kitchen stores and their web store, select Biople stores and their web store, the Fukumitsuya online shop, and Fukumitsuya direct stores.
Fukumitsuya, a venerable sake brewery with a 400-year history in Kanazawa, is renowned as a “junmai-gura,” meaning they brew sake using only rice and water, a testament to their commitment to purity. Their venture into cosmetics in 2003 has consistently focused on natural, rice-fermentation-based products, embodying a deep understanding of natural blessings.
This launch from FRENAVA natural & organic not only offers a new skincare solution but also reinforces the global appeal of Japanese beauty, particularly the growing trend of fermented cosmetics. As consumers worldwide increasingly seek products rooted in natural efficacy and cultural heritage, the “Sake Lees Clay Paste” is poised to become a cherished addition, embodying the gentle yet powerful essence of Japanese skincare innovation abroad.
For more information, visit Fukumitsuya’s official website.
