Indulge in Japan’s Sweetest Tradition: The First “SHIZUOKA Anko Matsuri” Kicks Off in Shimizu!
Japan’s heartland of “anko” (red bean paste) is set to host an extraordinary celebration of this beloved sweet. From February 20 to 23, 2026, the city of Shimizu in Shizuoka Prefecture, historically recognized as the birthplace of anko production, will be transformed into a paradise for sweet enthusiasts during the inaugural “SHIZUOKA Anko Matsuri.” This four-day festival, co-hosted by Suzuyo Group’s Dream Plaza Co., Ltd. and Shizuoka Daiichi Television, promises an unforgettable journey into the diverse world of anko, bringing together over 30 esteemed confectionery shops from across Japan.
A Celebration Rooted in History and Flavor
The “SHIZUOKA Anko Matsuri” emerges from a desire to honor Shimizu’s rich historical ties to anko production and to actively promote Japan’s vibrant anko culture. Held at S-Pulse Dream Plaza, a landmark in Shimizu, the event aims to showcase the “now” of anko through a wide array of innovative and traditional anko sweets. Beyond a mere tasting event, it serves as a cultural bridge, connecting local traditions with sweet fans nationwide through extensive media coverage. The Japan Anko Association, an organization dedicated to spreading the charm of anko globally, also participates as a cooperative body, sharing insights into the delight and cultural significance of anko. “Anko is more than just a sweet; it’s a cultural cornerstone, and this festival is a beautiful way to share its evolving charm,” an expert from the association commented.
Discover Unique Anko Creations and Timeless Classics
Visitors to the “SHIZUOKA Anko Matsuri” will find themselves immersed in a world of flavor, from time-honored wagashi (traditional Japanese sweets) to cutting-edge anko creations. This unique gathering offers a rare opportunity to taste exceptional combinations and discover new favorites that can only be found here.
Featured Delicacies to Savor
Prepare your palate for these remarkable treats, just a glimpse of what awaits:
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Kasho Fugetsu (Ibaraki): The Exquisite Manyokan Hitachi
Experience ultimate luxury with the “Manyokan Hitachi,” a chestnut yokan (thick jelly dessert) priced at over 15,000 yen per bar. Crafted from the “Iinuma Guri,” a rare, exceptionally large chestnut from Ibaraki—Japan’s top chestnut producing region—this yokan is a masterpiece. Only a limited number are produced annually due to the careful selection of premium chestnuts, making each piece a truly special indulgence. This prestigious item will be available only on February 22 (Sun) and 23 (Mon/Holiday).
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Nakayamaya (Tokyo): Silky Koshian Matcha Pudding
From Nakayamaya, a specialty shop focused on “koshian” (smooth red bean paste), comes the highly popular “Koshian Matcha Pudding.” Known for its incredibly smooth and creamy texture, this dessert offers a delightful fusion of anko’s refined sweetness and pudding’s gentle richness, concluding with a refreshingly clean aftertaste. It’s a creative treat designed to be enjoyed by all ages.
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Shimizu Confectionery Association (Shizuoka): A Local Treasure Trove
Local confectioners from Shimizu will showcase a diverse range of beloved regional sweets.-
Suehiro: “Otokomae Nama Dora” (Manly Fresh Dorayaki)
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Hanato: “An-Doughnut” (Red Bean Doughnut) – Available only on February 21 (Sat)
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Seikoen: “Chocolate Manju” (Chocolate/White)
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Chikusendo: “Ichimai Nagashi Natsu Yokan” (Single-Layer Summer Yokan)
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Akizukido: “Jōnamagashi” (High-Grade Fresh Confectionery)
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Anshodo: “Chiichii Mochi”
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Miyasama Manju Honpo Shioya: “Agemanju” (Fried Manju)
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Funashiu Shioya: “Kintsuba”
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For a complete list of participating stores and their offerings, visit: https://www.dream-plaza.co.jp/events/9071/
Event Details
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Event Name: The 1st SHIZUOKA Anko Matsuri
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Dates: February 20 (Fri) – February 23 (Mon/Holiday), 2026
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Time: 10:00 AM – 6:00 PM (Last day until 5:00 PM)
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Venue: S-Pulse Square, 1F, “SEA-side” Main Building, S-Pulse Dream Plaza
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Admission: Free (Food and merchandise sold separately)
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Organizers: Shizuoka Daiichi Television, S-Pulse Dream Plaza
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Cooperation: Shimizu Confectionery Association, Japan Anko Association
This inaugural “SHIZUOKA Anko Matsuri” represents a significant step in elevating anko from a traditional ingredient to a contemporary culinary marvel. By bringing together diverse expressions of this beloved bean paste, the festival not only celebrates its heritage but also paves the way for new innovations and a broader appreciation of Japanese sweet culture, both locally and, perhaps, globally.
