Kasamatsu Town Welcomes “Uma Musume Cinderella Gray” for an Exciting Second Collaboration
Kasamatsu Town, famously known as the home of the legendary racehorse Oguri Cap, is once again partnering with the popular anime series Uma Musume Cinderella Gray for a second collaborative event. Kicking off on February 13, 2026, this new initiative promises to draw numerous “Trainers” (fans of Uma Musume) to the town, which served as a model for several scenes in the anime that aired from April 2025.
Exclusive Collectibles and Merchandise Await
Fans eager to take a piece of Kasamatsu home will find two exciting opportunities. The first is the distribution of collaboration trading cards, available at participating stores within Kasamatsu Town.
To acquire these cards, customers must make a purchase of 1,000 yen (tax included) or more at designated stores and request a card at checkout. Each transaction yields one random card, regardless of the total purchase amount. Distribution is set to conclude on August 31, 2026, or once supplies run out. It’s important to note that purchasing collaboration merchandise does not qualify for card distribution, and reselling these exclusive cards is strictly prohibited.
The second exciting offering is a range of collaboration goods, featuring newly drawn illustrations. These items will be available for purchase from February 13, 2026, to August 31, 2026.
To manage anticipated crowds at the start, special pop-up sales will be held at Kasamatsu Town Welfare Hall on select dates in February:
-
February 13 (Fri): 13:00-17:00
-
February 14 (Sat) & 15 (Sun): 10:00-17:00
-
February 21 (Sat) – 23 (Mon/Holiday): 10:00-17:00
Payment at the pop-up location is cash-only, and purchase limits apply: five per character for can badges, and two per character for all other goods per person. After these special sales, regular sales will take place at “Flat Kasamatsu” inside Meitetsu Kasamatsu Station during its operating hours (10:00-18:00, closed 13:00-14:00, with irregular closures announced via town SNS). Regular sales accept cash, credit cards, and QR code payments, with similar purchase limits per transaction. Reselling collaboration goods is also forbidden.
Explore Kasamatsu with a Digital Stamp Rally
Embrace the spirit of adventure with the “Town Circuit! Stamp Rally,” a digital event using smartphones to collect stamps at four key locations:
-
Kasamatsu Town Hall
-
Kasamatsu Town History Future Museum
-
Kasamatsu Minato Park Clock Tower
-
Kasamatsu Racecourse
The first 10,000 participants who complete all four stamps will receive an exclusive collaboration clear file as a prize. The clear file can be redeemed at “Flat Kasamatsu” during its operating hours by showing the completed rally screen to staff. The rally runs from February 13, 2026, at 9:00 to August 31, 2026, at 18:00. Participants are advised to ensure their browser is updated and location services are enabled. LINE authentication is required to join, and prizes are limited to one per person, with reselling prohibited.
Ride in Style: Wrapped Bus and Exclusive Voices
Kasamatsu Town’s community bus will receive a special Uma Musume Cinderella Gray wrapping, traversing the town’s charming streets. A unique “exclusive voice playback site” will be available for passengers, featuring Oguri Cap (voiced by Tomoyo Takayanagi) sharing insights about Kasamatsu and the collaboration.
Before its regular operation, the wrapped bus will be specially exhibited at Kasamatsu Minato Park from February 13 to March 1, 2026, between 9:00 and 17:00. From March 2, 2026, it will begin its community bus duties. Each ride costs 100 yen. Passengers are requested to observe bus etiquette and refrain from recording or illegally uploading the exclusive voice content.
Town-Wide Decorations Immerse Visitors
To truly transform Kasamatsu, the town will be adorned with various decorations, including life-sized panels replicating the key visual and collaboration banners. These decorations will be in place until August 31, 2026. During the special pop-up sales dates, the first collaboration’s life-sized panels will be moved to the Welfare Hall, creating a dynamic exhibition for visitors.
This extensive collaboration offers a unique opportunity for fans to connect with the world of Uma Musume Cinderella Gray within the very town that inspired parts of its story. It’s a vibrant fusion of anime culture and local charm, sure to create lasting memories. For further details, please visit the official Kasamatsu Town website: u.jp/docs/2025120500016/
“It’s wonderful to see how deeply the spirit of Uma Musume resonates with Kasamatsu Town, celebrating its rich equestrian heritage,” remarked one enthusiastic fan online, reflecting the excitement surrounding the event.
These initiatives not only provide engaging experiences for fans but also boost local tourism, allowing visitors to explore the real-world backdrop of their beloved anime. Such collaborations highlight the growing global appeal of Japanese pop culture and its ability to create meaningful connections between fictional worlds and tangible locations.
