‘BEEEEM’ Vol.2 Ignites Shibuya’s Cultural Scene with Immersive Experience
Tokyo’s dynamic Shibuya district is buzzing with a fresh cultural offering as the girls’ culture magazine, 『BEEEEM』vol.2, officially begins sales at SHIBUYA XXI, a prominent entertainment venue in Udagawacho. This launch is more than just a magazine release; it’s an invitation to a unique cultural ‘experience.’ To sweeten the deal, purchasers of 『BEEEEM』vol.2 at the venue will receive a complimentary cup of coffee, blending the act of reading with the vibrant atmosphere of Shibuya XXI.
SHIBUYA XXI: A Nexus of Music, People, and Culture
SHIBUYA XXI stands out as a multifaceted entertainment spot, transforming from a daytime cafe into an event space by night, all centered around the keywords of ‘Music,’ ‘Matching,’ and ‘Maniac.’ It’s a place where diverse events—from music and talk shows to exhibitions and pop-up shops—unfold daily. This dynamic environment fosters a unique intersection of people and cultures, with music as its driving force. The collaboration with 『BEEEEM』, which aims to convey the current state of girls’ culture in its entirety, feels like a natural fit, allowing readers to truly ‘feel the atmosphere’ of the magazine’s world within the venue.
『BEEEEM』: Documenting the ‘Now’ of Girls’ Culture
Launched on September 30, 2025, 『BEEEEM』is dedicated to capturing the contemporary landscape of girls’ culture. The magazine delves into the current status of idols and artists through captivating photo shoots and in-depth interviews, aiming to record the passion and ambiance of the scene. Its inaugural issue made a significant impact, featuring Yui Sakurai of FRUITS ZIPPER, who recently performed at Tokyo Dome, on its cover and in a lead feature.
Fans will surely recall the electric atmosphere of BEEEEM FES Vol.1, held on December 4, 2025, at Zepp Shinjuku. The event featured popular groups such as Takane no Nadeshiko, Boku ga Mitakatta Aozora, and SWEET STEADY, showcasing 『BEEEEM』’s innovative approach to media, extending beyond print into real-world events. This fusion of magazine and live experience truly brings the idol world to life.
『BEEEEM』vol.2: “Beyond the World.”
The latest issue, 『BEEEEM』vol.2, released on January 17, 2026, explores the theme “Beyond the World.” It offers a multifaceted look at the ongoing global expansion of girls’ culture.
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Cover & Lead Feature: ≒JOY (Konoa Amano, Ayumi Ichihara, Ren Esaki)
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Back Cover & Special Feature: SWEET STEADY
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Mid-Feature: A spotlight on FRUITS ZIPPER’s first Asia tour, specifically their Shanghai performance.
This volume also includes a wealth of original interviews, gravure spreads, and new serialized content from numerous other idols and artists, encapsulating the ‘now’ of girls’ culture in a single, vibrant publication.
Venue and Publication Information
SHIBUYA XXI Overview
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Address: Shibuya Emerald Building 1F, 12-7 Udagawacho, Shibuya-ku, Tokyo
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Access: Approximately 4-6 minutes walk from Shibuya Station
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Website: https://shibuya-xxi.jp/
『BEEEEM』vol.2 Book Details
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Release Date: January 17, 2026
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Format: A4 color / 116 pages
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Price: 2,200 yen (tax included)
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Official Online Store: https://harajuku-pop.shop/products/detail/320
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List of Bookstores: https://beeeem.com/article/beeeemvol2
Publisher Information
BUZZ PUBLISHING Inc., a group company of BUZZ GROUP Inc., is responsible for the planning and production of publications like 『BEEEEM』, as well as the planning and operation of related events and promotions. Their innovative approach continues to shape the landscape of girls’ culture.
This initiative by 『BEEEEM』 and SHIBUYA XXI represents a compelling evolution in how cultural content is consumed, moving beyond mere observation to active participation. By integrating physical space with media, they are setting a new standard for engaging with Japanese pop culture, offering a tangible connection to the idols and artists who inspire fans both domestically and, increasingly, across the globe.
