“FAIRY TAIL” Celebrates 20 Years with Exclusive New Merchandise
Original Comic Illustrations Bring Beloved Adventures to Life for Fans Worldwide
To commemorate the 20th anniversary of Hiro Mashima’s iconic fantasy manga, “FAIRY TAIL,” a new collection of exclusive merchandise is set to be released. These highly anticipated items, meticulously crafted using original comic illustrations, will be available for online purchase starting February 6, 2026, via eeo Store online, with in-store sales commencing March 21, 2026, at the eeo Store Ikebukuro Main Store.
This collection is a heartfelt invitation for fans to relive every spellbinding moment, capturing the vibrant spirit and enduring bonds of Natsu, Lucy, and their fellow guild members. From glittering badges to substantial ‘Memory Blocks’ that encapsulate key scenes, each item is designed to evoke the thrilling journey of “Fairy Tail.”
Where to Find Your Magical Treasures
For those eager to get their hands on these commemorative items, online orders can be placed through the official eeo Store online. For a tactile experience, the eeo Store Ikebukuro Main Store will offer physical sales from late March.
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Online Sales:
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Start Date: February 6, 2026 (Friday)
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Platform: eeo Store online
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In-Store Sales:
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Period: March 21, 2026 (Saturday) onwards
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Location: eeo Store Ikebukuro Main Store
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Additionally, a special in-store pickup reservation service is available from February 6 to February 12, 2026, through the eeo Store online. This allows customers to reserve items and pick them up at their convenience from the Ikebukuro Main Store after the March 21 release date.
A Glimpse into the Anniversary Collection
The anniversary lineup features a diverse array of goods, each designed to highlight the rich artistry of “FAIRY TAIL.” The items range from collectible blind-box series to statement pieces perfect for display.
Memory Blocks: Relive the Saga
A standout item in this collection is the “Memory Block” (2 types available), crafted from thick acrylic to provide a substantial feel. These blocks feature iconic comic illustrations, serving as a tangible celebration of the series’ 20-year legacy. Priced at 5,478 yen (tax included) each, they are available exclusively online from February 6 to April 6, 2026.
Dazzling Hologram Can Badges
The collection includes three versions of hologram can badges (A, B, and C), each with 6 unique designs. These approximately 5.7cm badges shimmer with a special holographic finish, adding an extra layer of magic to the beloved characters. Each blind-packaged badge is 572 yen (tax included), with complete sets available for 3,432 yen (tax included).
Dynamic Acrylic Stands and Cards
Six types of acrylic stands, each priced at 1,925 yen (tax included), vividly capture the dynamic poses of characters like Natsu and Lucy, allowing fans to admire the raw power and emotion of the original artwork.
Eight types of acrylic cards, sturdy and thick, are also available at 660 yen (tax included) for a single blind pack or 5,280 yen (tax included) for a complete set. These cards can be easily displayed on shelves, bringing a piece of the “FAIRY TAIL” world into any room.
Functional & Fashionable Accessories
Showcase your fandom with the acrylic carabiner (1 type, 1,408 yen tax included), featuring the 20th-anniversary logo. Attach it to your bag or backpack for a subtle yet stylish nod to the series.
For art enthusiasts, two types of canvas boards (each 3,850 yen tax included, approx. 18cm x 14cm) offer a unique textural experience, bringing the original illustrations to life on genuine canvas fabric.
Lastly, the clip-on acrylic stand (1 type, 1,210 yen tax included) combines functionality with charm, perfect for holding memos or photos on your desk.
A Continuing Legacy
This 20th-anniversary collection is more than just merchandise; it’s a testament to the enduring appeal of “FAIRY TAIL” and its profound impact on fans globally. By bringing the original comic illustrations to life in new forms, these goods offer a fresh way to connect with the magic and camaraderie that define the series. As “FAIRY TAIL” continues to enchant audiences worldwide, these commemorative items are sure to become cherished keepsakes, further cementing its place in the heart of kawaii culture abroad.
