Indulge in “Honki Paro” Eats: A Culinary Carnival of Collaborations
The park’s 25th anniversary brings a spectacular array of celebratory foods to both restaurants and food carts. A highlight is the “Honki Paro” (serious parody) menu, featuring playful twists on popular products from beloved brands like Baskin Robbins, Kewpie, Ito Ham, Suntory, and Yakult. These creative, eye-catching treats are designed to be enjoyed on the go.
Whimsical Walk-Around Wonders
At “Universal Market,” starting March 3, 2026, guests can savor the “Baskin Robbins Churritos ~Popping Shower~” and “Baskin Robbins Churritos ~Love Potion Thirty One~,” crispy churros that creatively reinterpret Baskin Robbins’ iconic ice cream flavors.
Kewpie contributes the “Mayonnaise Tuna Corn Bun,” a visually striking bun filled with corn and mayonnaise, mimicking the familiar condiment.
Ito Ham presents the “Alto Bayern Dog ~Meat Monster~,” an impressively large hot dog featuring an over 35cm Alto Bayern sausage.
The celebration also includes a Coca-Cola bottle with a limited edition “Discover U!!!” design.
Decadent Desserts and Unexpected Pairings
“Parkside Grill,” also from March 3, 2026, will offer “Whisky Kaku-bin Scented Tiramisu,” a delightful take-out dessert infused with the aroma of Suntory’s Kaku-bin whisky.
From April 1, 2026, “Wharf Cafe” introduces an enhanced “Yakult Soft Serve Sundae ~Mango~,” a tropical delight that was a hit last year.
Food carts across the park, including the one in front of “Space Fantasy The Ride,” will feature surprising collaborations starting March 3, 2026. The popular turkey leg is transformed into a fluffy “Turkey Leg!? Man,” while popcorn and churros unite in the “Caramel Popcorn!? Churros,” adding to the festive fun.
Dining Destinations Reimagined for the Anniversary
“Studio Stars Restaurant,” a beloved fixture since the park’s opening, will undergo a complete menu renewal for the 25th anniversary, starting March 3, 2026. Maintaining its concept as a Hollywood film studio cafeteria, it will now feature a full lineup of “THE American” dishes, including BBQ pork ribs and hamburgers.
A special “Studio Stars 25th Anniversary Special Plate” will also be available, boasting a wild, bone-in extra-large steak, an onion ring tower, and a mountain of cheese-drenched fries – a truly impactful, oversized meal perfect for sharing.
For those seeking other options, the restaurant will also offer dishes such as a flavorful chicken curry.
At “Mels Drive-In” and “Louie’s N.Y. Pizza Parlor,” anniversary menus will come with a collectible coaster, randomly selected from designs featuring classic attractions like E.T. and Back to the Future, which were popular during the park’s early years. These special menus will be available from March 3, 2026.
Commemorative Merchandise: A Blast from the Past and Future Fun
The 25th anniversary also brings a wave of exclusive merchandise, blending nostalgic throwbacks with vibrant new designs.
Relive the Magic: Classic Reimagined
A beloved popcorn bucket, featuring Snoopy driving a school bus with Peanuts characters peeking out, is making a return as a lunch box.
Woody & Winnie, who have brought smiles for 25 years, will appear on a special drink cup, complete with a glove-mark cap on the straw.
More special items evoking that early park excitement are planned for sequential release.
Parade-Ready Gear and Character Collectibles
To celebrate the “NO LIMIT! Parade ~Discover U!!! Version~,” new original goods featuring Mario and Pikachu will be available. Guests can truly become part of the festivities with items like the “Parade Flag,” emblazoned with the “Discover U!!!” theme.
Pikachu-themed items include a “Shoulder Strap Mascot,” a “T-shirt” with multiple Pikachus, and a “Plush Hat” with movable ears. From Super Nintendo World, expect a dynamic Mario “T-shirt,” a checker-flag “Bucket Hat” with power-up accents, and “Chocolate Crunch” in special Mario vs. Bowser packaging.
Park companions like the Minions, Sesame Street characters, Peanuts, and Hello Kitty will also join the celebration with “Discover U!!!” themed plush toys and mascot keychains, dressed in colorful, illuminated fashion. These anniversary goods bring together the park’s beloved characters to celebrate its 25-year journey.
These items will be available starting March 2, 2026, at locations like Space Fantasy Station, Rodeo Drive Souvenirs, and the Universal Studios Japan Online Store.
For the Film Buffs: Iconic Movie Crossover Goods
Fans of classic attractions will delight in new original goods that feature a grand collaboration of E.T., Back to the Future, Jaws, and Jurassic Park. The collection includes vintage-processed “T-shirts” that evoke nostalgia and “Assorted Cookies” designed like film reels, reimagined for the 25th anniversary.
These special movie collaboration goods will also be available from March 2, 2026, at Rodeo Drive Souvenirs and the Universal Studios Japan Online Store.
The 25th anniversary at Universal Studios Japan is shaping up to be an unforgettable “festival” of discovery, food, and fun. With its innovative “Honki Paro” menu and a treasure trove of nostalgic and new merchandise, the park is set to deliver an experience that celebrates its rich history while encouraging guests to “Discover U!!!” – finding new excitement and joy within themselves. This blend of culinary creativity and character magic sets a high bar for theme park entertainment, promising to draw visitors from around the globe to partake in this vibrant celebration of Japanese pop culture and entertainment. Fans can already feel the buzz, eagerly anticipating the chance to “Discover U!!!” alongside their favorite characters. The unique blend of global movie franchises and beloved Japanese character culture, expressed through these celebratory offerings, will undoubtedly strengthen USJ’s position as a landmark in global entertainment.
