Product Overview and Key Features
The haru Scalp Essence 100 (classified as a quasi-drug) comes in a 130ml bottle, priced at 4,620 yen (tax included), and is designed to last approximately two months. Its effectiveness is rooted in several pioneering features:
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Japan’s First Micro-Nanobubble Technology for Deep Penetration
This hair growth agent is the first in Japan to incorporate a micro-nanobubble generating device (as of December 16, 2022). A simple shake activates ultra-fine bubbles, less than 1μm in diameter (about 1/300th the size of a hair follicle), which work to deliver the active ingredients deep into the stratum corneum of the scalp. Its smooth, refreshing texture ensures a comfortable application, making it an effortless addition to daily routines. -
Effective Quasi-Drug Ingredients for Hair Growth
The essence is formulated with three traditional herbal active ingredients recognized as quasi-drugs, all derived from 100% natural sources and free from 10 additives. These ingredients work synergistically:-
Swertia Japonica Extract: Promotes blood circulation, crucial for hair growth.
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Dipotassium Glycyrrhizate: Prevents scalp irritation, reducing dandruff and itching to maintain a healthy scalp environment.
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Panax Ginseng Extract: Supports a healthy scalp environment and promotes hair growth.
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12 Scalp Care Support Ingredients for Thicker, Stronger Hair
Focusing on the scalp as the foundation for beautiful hair, the essence includes 12 carefully selected ingredients to enhance hair growth effects. These include Melissa extract for scalp hydration and Hydrangea and Peppermint extracts for maintaining scalp health. Regular massage during application stimulates blood circulation, supporting the growth of thicker, more resilient hair. -
Thoughtful Design and Refreshing Aroma
To encourage easy adoption, the essence features a design that harmonizes with everyday life. The refreshing scent, a blend of orange and lavender, is crafted to provide a pleasant sensory experience with each use, defying the typical image of a hair growth product.
One user, a woman in her 30s, shared, “I was concerned about my hair feeling a bit sparse, and I was interested in hair growth products. I had tried others before, but the strong smell and tingling on my scalp made me hesitate. When I heard this one was suitable for sensitive skin, I gave it a try and was surprised by its lotion-like feel. I use it without any stress.” This highlights the product’s gentle yet effective approach.
Embracing “Skinification” for Future Beauty
The haru Scalp Essence 100 represents a new frontier in scalp care, aligning with the emerging beauty trend of “Skinification”—applying skincare principles to hair and scalp health. This approach aims to make scalp care accessible to everyone, regardless of age or the severity of their concerns. The essence is positioned not just as a solution for existing issues but as a daily ritual to foster a deeper connection with one’s hair and scalp. haru continues to deliver this “Head Beauty” concept as a fresh option for daily self-care.
About haru and nijito
haru is a head beauty brand that offers products like the kurokami Scalp shampoo, which has shipped over 8 million units across various series as of October 2025. The brand’s offerings are available through its official online shop and approximately 5,000 retail locations nationwide. haru’s mission is to promote “Head Beauty” as a new self-care habit, supporting individuals in embracing aging positively and living authentically.
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haru Official Online Shop: https://www.haru-shop.jp/
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haru Official Instagram: https://www.instagram.com/haru_tennen100/
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haru Official LINE: https://page.line.me/460ekqvm?openQrModal=true
株式会社nijito, the company behind haru, identifies as a “pro-aging company” dedicated to empowering individuals to feel more positive and true to themselves amidst life’s changes. Their ethos, “Every day is a new day,” drives their continuous efforts to create a society where each day offers opportunities for personal growth and well-being.
