Unlock Your Best First Impression: Men’s Clear Launches Valentine’s Skincare Campaign in Japan

The Rising Tide of “First Impression Care”
C’s Skincare: Tailored for Men’s Unique Needs
Experience Smoothness: The 980 JPY Beard Hair Removal Trial
The Philosophy Behind C’s: “Polish Your First Impression”
1. C’s Skincare Product Details
Men’s Clear: A Leader in Male Grooming

The Rising Tide of “First Impression Care”

Valentine’s Day in Japan, much like in other cultures, often brings with it an increase in social engagements, from romantic dates to business dinners. During these crucial moments, a man’s skin condition can significantly influence his overall “first impression,” a concept deeply valued in Japanese social etiquette. Post-hair removal, skin can often feel parched and sensitive, making daily hydration and care paramount for maintaining a clean and healthy complexion. This campaign directly addresses these needs, offering tailored solutions to ensure men feel their best.

C’s Skincare: Tailored for Men’s Unique Needs

Men’s Clear understands that every man’s skin is unique. That’s why the C’s skincare brand offers a selection of facial cleansers to cater to different concerns:

C’s FACE WASH: Ideal for those concerned with pores and rough skin texture.
C’s FOAMING FACE WASH: A gentle, foamy option for men who experience friction or sensitivity during washing.

These choices allow individuals to select the care best suited to their skin type. The campaign features two specially curated sets:

A Set: C’s FACE LOTION (toner) 1 bottle, C’s MOISTURE FACE EMULSION (milk) 1 bottle, and choice of C’s cleanser. Priced at 7,450 JPY (originally 8,440 JPY).
B Set: C’s FACE LOTION (toner) 1 bottle, C’s Face Mask x 5 sheets, and choice of C’s cleanser. Priced at 9,960 JPY (originally 12,960 JPY).

All prices include tax, making these premium skincare solutions more accessible for the month of February.

Experience Smoothness: The 980 JPY Beard Hair Removal Trial

For those considering both hair removal and a new skincare regimen, Men’s Clear offers a special First-time Beard Hair Removal Trial for just 980 JPY (tax included), available to the first 30 customers at each salon every month. This 20-minute trial provides a taste of their advanced technology.

Men’s Clear utilizes the “Clear Pro” hair removal machine, which combines both IPL (Intense Pulsed Light) and SHR (Super Hair Removal) methods. This hybrid approach effectively targets a range of hair types, from coarse beard hair to fine peach fuzz, adapting to different skin conditions and body areas. Furthermore, the machine’s cooling surface can reach temperatures as low as -4℃, significantly reducing heat and discomfort during treatment. Many clients have expressed pleasant surprise at the minimal sensation, with one noting, “I was surprised it only felt warm.” This focus on comfort helps alleviate common anxieties associated with hair removal.

Men’s Clear also provides complimentary counseling sessions where professional staff assess individual skin concerns and recommend personalized hair removal plans and skincare routines. This holistic approach supports men in achieving the coveted “モテ肌づくり” (making attractive skin) – a complexion that exudes confidence and cleanliness.

Ready to embark on your journey to smoother skin? Book your trial today: https://mensclear.com/ac/lp/a/trial27/

The Philosophy Behind C’s: “Polish Your First Impression”

C’s, the men’s skincare brand, was developed under the supervision of Men’s Clear, a salon renowned for having the largest number of men’s hair removal branches in Japan. The brand’s core concept is “Polish your first impression, men’s skincare.” It addresses the common characteristics of male skin, which tends to be oily and prone to shine, yet often lacks moisture, leading to what is known as “inner dryness.”

Recognizing the critical role of skin hydration in successful hair removal, C’s products are formulated with abundant moisturizing ingredients. The brand aims to transform men’s first impressions by fostering a “clean and refreshed appearance.”

Explore the full C’s skincare range: https://mensclear-shop.com/shop

C’s Skincare Product Details

C’s FACE WASH (100g, 2,980 JPY tax incl.)

This additive-free face wash gently envelops the skin, effectively adsorbing pore impurities and excess sebum. It leaves skin feeling clean without tightness, thanks to fine white kaolin particles that minimize skin burden.
C’s FOAMING FACE WASH (120mL, 2,980 JPY tax incl.)

A single pump delivers a rich, fine foam that cleanses without stressing the skin. The resilient foam covers the entire face and can also serve as a protective cushion during shaving, reducing razor irritation.
C’s FACE LOTION (120mL, 3,480 JPY tax incl.)

Designed to hydrate in just 5 seconds, this toner offers a refreshing, non-sticky feel. It contains carnosine to maintain healthy skin and human stem cell culture fluid to refine skin texture, promoting a dewy and radiant complexion.
C’s MOISTURE FACE EMULSION (120g, 3,480 JPY tax incl.)

Featuring highly absorbable soluble placenta extract, this emulsion targets both hydration and dark spot care. It prevents skin roughness and acne flare-ups while suppressing stickiness, leading to healthier skin.
C’s FACE MASK (1 sheet, 1,850 JPY tax incl.)

An all-in-one mask enriched with 32 beauty extracts, including hydrolyzed horse amniotic fluid extract, genetically modified oligopeptides, and panthenol. It deeply moisturizes, cares for rough skin, and offers anti-aging benefits, aiming for skin that beckons a second look.

Men’s Clear: A Leader in Male Grooming

Established in 2013 by Clear Co., Ltd., Men’s Clear has grown to become a prominent name in men’s hair removal. With over 100 salons across all 47 prefectures of Japan, it boasts the largest number of stores in the men’s hair removal industry. As of April 2025, the salon has accumulated over 370,000 members, with the Clear Group collectively performing over 10 million hair removal treatments. This extensive experience underscores their commitment to helping men achieve their grooming goals.

As the concept of male beauty and self-care continues to evolve in Japan, initiatives like the Men’s Clear Valentine Campaign highlight a growing trend towards comprehensive grooming. This approach, combining professional hair removal with targeted skincare, is likely to inspire men both domestically and internationally to embrace a more polished and confident self. It’s an exciting glimpse into the future of “Kawaii” culture’s influence on global male beauty standards, extending beyond traditional notions to encompass a refined and well-cared-for appearance.

For more information on Men’s Clear and their services: