The Collection Highlights
TOYAMEG Collaboration Embroidered Shirt
This embroidered shirt, priced at ¥7,920 (tax incl.), is available in vibrant blue, yellow, and pink stripe options, and comes in a versatile FREE size. Its playful illustrations and logo, subtly integrated through embroidery, serve as a charming accent to any ensemble. Designed with a slightly relaxed fit, it’s perfect for wearing alone or layering over other pieces, making it a spring wardrobe essential.
TOYAMEG Collaboration Art Print Sweatshirt
Embrace the ocean breeze with this captivating sweatshirt, available for ¥6,930 (tax incl.) in gray, ivory, and pink, also in a FREE size. It features striking back graphics inspired by sea and beach landscapes, complemented by original logo embroidery on the chest and cuffs. Crafted from soft cotton, its relaxed silhouette offers comfortable wear for everyday activities, embodying a laid-back, resort-like feel.
TOYAMEG Collaboration Scarf
Adding a touch of artistic flair, the collaboration scarf is priced at ¥4,400 (tax incl.), offered in ivory, brown, and navy. This eye-catching piece showcases pop and playful illustrations of marine and beach scenes. Its bright, light color scheme instantly elevates any outfit. The generous size allows for diverse styling options—from neck wraps and shoulder drapes to waist ties or even a bustier-style arrangement. It’s a versatile item that transforms simple looks into statement ensembles.
Where to Find Your Favorites
This exciting collection will be available at:
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URBAN RESEARCH ONLINE STORE
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URBAN RESEARCH Sonny Label stores nationwide
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Select URBAN RESEARCH Store locations, including Parco-ya Ueno, Tokyo Skytree Town Solamachi, Lazona Kawasaki Plaza, Aeon Lake Town Mori, Takashimaya Gate Tower Mall, and Aeon Mall Okayama.
For more details on the collection, visit the official news page: URBAN RESEARCH News
One fashion blogger noted, “Toyameg’s whimsical designs perfectly capture that carefree, adventurous spirit we all crave for spring. It’s truly a collection that makes you smile!”
About Toyameg
Toyameg is a Fukuoka-based artist renowned for her pop and edgy artworks. She regularly holds solo exhibitions both in Japan and internationally, having showcased her art in cities such as Los Angeles, San Francisco, New York, Tokyo, Osaka, and Fukuoka. Beyond her gallery work, Toyameg is a sought-after illustrator and designer, collaborating with musicians and apparel brands to bring her distinctive creative vision to a wider audience. Follow her vibrant work on Instagram: @_toyameg
This collaboration between Toyameg and Sonny Label exemplifies the growing trend of Japanese artists bringing their unique kawaii aesthetics into mainstream fashion, making art accessible and wearable. Such partnerships not only celebrate individual creativity but also foster a global appreciation for the diverse and ever-evolving landscape of Japanese contemporary culture.
