The Quest for the Perfect Fit: HEAVEN Japan’s Approach
Research indicates that approximately 80% of women wear the wrong bra size. This often stems from a lack of guidance during adolescence, leading to “just guessing” when choosing underwear, a habit that persists without updated knowledge. HEAVEN Japan addresses this by planning and developing its products in-house, ensuring they cater to individual concerns, ideal body shapes, and unique body types. Beyond physical stores, the brand also offers online professional advice and a complimentary exchange/return service, making the journey to finding the right fit as seamless as possible.
At their “HEAVEN Japan Fitting Experience Salons” in Tokyo and Osaka, customers receive personalized counseling to find lingerie perfectly suited to them. The decision to host this pop-up shop was driven by a desire to extend this professional, hands-on experience to a wider audience, enabling more women to easily discover the comfort and transformative power of “appropriate underwear.”
A Hands-On Experience: See, Try, and Purchase
This pop-up shop is a rare chance to engage directly with experts, allowing visitors to “see, try, and purchase” items with confidence. The lineup includes bestsellers like the “Original Wakiniku Catcher,” which has sold over 800,000 units, alongside the “Bustierina” and “Shin Mune Fujiko Bra.” With an extensive size range from B to M cups and underbands from 60 to 100, spanning 73 sizes, attendees can experience firsthand the effects of products tailored to their specific needs and body types. The sensation of finding a garment that truly fits can be incredibly empowering, revealing a silhouette one might not have thought possible.
Enchanted Corset Collaboration: The Magic of an Instant Waistline
From February 13th, the event welcomes “Enchanted Corset,” a brand dedicated to empowering women to “love themselves” through the art of corsetry. These lingerie corsets are designed not only for creating desired waistlines but also for their beauty and daily wear comfort, making them a joy to incorporate into any wardrobe.
Known affectionately as “Moto Suzuki’s Corset” among its fans, Enchanted Corset offers beginner-friendly options like those with easy-to-use zippers, allowing for an instant waistline in just 10 seconds, all while boasting surprising comfort. The brand’s founder, Moto Suzuki, commands a significant following of over 150,000 on X (formerly Twitter), underscoring its popularity.
The synergy between HEAVEN Japan and Enchanted Corset is natural, as both brands share a dedicated customer base and have successfully held collaborative pop-ups in Tokyo and Osaka previously. By wearing a bra and corset with complementary compression, individuals can achieve an even more striking and beautiful silhouette.
Enchanted Corset’s products, including the highly popular “Sirene” model, are made in Japan with high-quality craftsmanship and feature convenient zippers for easy wear. They offer a range of styles to suit various preferences for compression and silhouette. This is a unique chance to try on these corsets, typically sold online, and experience their transformative effect firsthand.
Introducing the Non-Lace Bustierina
In addition to the corsets, the pop-up will also feature the much-anticipated non-lace version of the “Bustierina,” a semi-long bustier-style bra that has sold over 30,000 units, promising an “all-time best” hourglass figure and beautiful silhouette. Its three-dimensional cup design conforms easily to the bust, and its smooth surface ensures it won’t show through outerwear. Available in a discreet beige and a versatile black, it allows for comfortable wear with any outfit, enhancing daily fashion enjoyment.
“You’ll truly realize how much your body shape can change with a corset or the right underwear!” remarked a representative regarding the fitting experience. This sentiment encapsulates the empowering discovery awaiting visitors. The pop-up also showcases various other items designed to help achieve ideal body shapes.
Effortless Fittings and Event Details
No appointment is necessary, making it easy to drop in and get expert advice on the perfect products and sizes. The fitting sessions typically last around 20 minutes (depending on the items), allowing for a quick and convenient stop during a shopping trip. (Please note that numbered tickets may be distributed during peak hours.) Both bras and corsets can be tried on and purchased, with the option to focus on just one. Given that Enchanted Corset is usually an online-only brand, this is an exceptional opportunity to experience both bras and corsets together.
Event Schedule:
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HEAVEN Japan Solo Pop-Up Shop:
- Dates: February 5th (Thursday) – 12th (Thursday), 2026
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HEAVEN Japan × Enchanted Corset Pop-Up Shop:
- Dates: February 13th (Friday) – 18th (Wednesday), 2026
Location: Shinjuku Marui Annex 2F Event Space, 3-1-26 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Hours: 11:00 AM – 8:00 PM (10:30 AM opening on weekends and holidays)
- Final day closes at 6:00 PM, with last entry at 5:00 PM.
For more details on the pop-up shop, visit: https://shop.heaven-jp.co.jp/pages/salon?=popup
Looking Ahead
HEAVEN Japan continues its commitment to collaborating with brands that share its vision, aiming to support women’s hearts and bodies through “appropriate underwear” tailored to diverse lifestyles. These collaborations signify a future where personalized fashion and self-confidence are more accessible, allowing women globally to embrace their unique beauty and find comfort in garments that truly fit.
External Links:
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HEAVEN Japan Online Shop: https://shop.heaven-jp.co.jp/
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Enchanted Corset: https://pinupcloset.shop/collections/enchanted-corset
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HEAVEN Japan Corporate Site: https://heaven-jp.co.jp/
