A Milestone of Empowerment: BAREN’s Medical Wig and Hat Trial Sessions Surpass 30
In a heartwarming testament to its commitment to customer connection, BAREN, a specialized brand of “medical care hats with attachable bangs” by MAYK Co., Ltd., has celebrated its 30th trial session. These unique gatherings, where individuals can explore medical wigs and scarf hats, have become a vital space for women navigating hair loss to find confidence and community.
BAREN: Redefining Care Hats for Comfort and Style
BAREN was created to address the challenges women face with hair loss, often due to treatments like chemotherapy. The brand’s signature “scarf hats” are designed to look as if a scarf has been stylishly wrapped, featuring attachable bangs that offer a natural appearance. This innovative approach aims to alleviate common concerns associated with traditional medical wigs and hats, such as discomfort, unnatural appearance, and the feeling of being identified as a patient.
More Than Just a Fitting: A Haven for Connection
Held intermittently at BAREN’s office and atelier in Tokyo’s Sangenjaya, these trial sessions transcend mere product demonstrations. Guests are invited into a warm and friendly atmosphere, where they can try on BAREN’s full range of hats and wigs. Designers and assistants are on hand to offer personalized styling advice, encouraging participants to explore colors and designs they might not typically consider. What makes these sessions truly special is the presence of BAREN users as staff, all of whom have personal experience with hair loss. This shared understanding creates an environment of deep empathy, allowing guests to openly discuss their concerns and small struggles without hesitation.
Conducted in small groups of five, the sessions cultivate a salon-like ambiance where guests can connect, share experiences, and exchange tips on wig and scarf hat care. It’s a space that goes beyond finding the perfect look; it fosters a sense of belonging and solidarity among individuals facing similar journeys.
A Voice from the Session: Discovering Unexpected Joy
Participants often express profound satisfaction with the trial sessions, highlighting the blend of expert guidance and peer support. One guest shared her experience:
“I was a little nervous at first, but everyone was so kind. The items looked cute online, but actually wearing them, they all looked wonderful, and I was really torn. I thought I knew what I wanted, but I also found myself drawn to styles I wouldn’t normally pick up. My initial goal was the Marine Yellow, thinking it would lift my spirits, but when I tried on the Dot Chiffon Navy, it was incredibly charming. I’m really glad I came to see and touch them in person.”
Additional interviews with trial session participants can be found here:
https://baren.tokyo/blogs/column/tagged/INTERVIEW
The Genesis of BAREN: A Personal Journey to Support Others
BAREN’s inception stems from the personal experience of its representative, Mayumi Hara. During her treatment for cervical cancer, she struggled to find comfortable and appealing care hats. Faced with options that felt unnatural, caused discomfort, or amplified a sense of illness, she realized the pressing need for better solutions. Driven by a desire to support other women facing similar challenges, she developed BAREN in March 2023. Since its launch, the brand has sold over 5,500 sets of its innovative products, including options for children, in approximately 1.5 years.
Addressing a Growing Need: BAREN’s Forward Vision
The number of women experiencing hair loss due to conditions like breast and cervical cancer continues to rise, with over 140,000 new diagnoses annually. Notably, hair loss due to chemotherapy is increasingly affecting younger women, particularly those in their 30s and early 40s. Beyond cancer, many individuals across all generations grapple with hair loss from various causes.
BAREN is committed to helping these individuals maintain their sense of self, embrace fashion, enjoy comfort, and confidently engage with the world. The brand believes that during challenging times, no one should have to sacrifice these fundamental aspects of life.
With a steadfast dedication to uncompromising craftsmanship, BAREN continues to pursue the ideal hair loss care products, always prioritizing the needs of women undergoing treatment.
For those interested in experiencing a BAREN trial session, application details can be found here:
https://baren.tokyo/collections/try_on_baren
(Please note that sessions are held irregularly; announcements are made via official Instagram and the online store.)
Explore BAREN’s full collection at their official store:
https://baren.tokyo/
