United Arrows Expands China Footprint with Shenzhen Flagship, Debuts Exclusive ROARINGWILD Collaboration
United Arrows Co., Ltd. has announced the grand opening of its second mainland China store, “UNITED ARROWS Shenzhen MixC World,” slated for March 2026. This new establishment follows the successful launch of the Shanghai Jing’an Kerry Centre store in January 2025, further solidifying the brand’s presence and recognition in key Chinese metropolitan areas.
Shenzhen, known as a highly fashion-sensitive city adjacent to the international hub of Hong Kong, has witnessed a surging demand for sophisticated urban fashion, attracting a growing segment of globally-minded consumers. The chosen location, MixC World, is a popular commercial complex favored by individuals with elevated lifestyle awareness and a keen fashion sense. This synergy is expected to boost brand recognition and expand customer engagement in the vibrant South China region.
The Shenzhen store will curate a selection of high-value brands that have already garnered acclaim at the Shanghai location. Shoppers can anticipate finding esteemed labels such as UNITED ARROWS, UNITED ARROWS & SONS, H BEAUTY&YOUTH, and AEWEN MATOPH.
Exclusive Collaboration with Shenzhen’s ROARINGWILD
To commemorate the Shenzhen store’s inauguration, United Arrows is launching an exclusive collaboration collection with “ROARINGWILD,” a prominent local brand based in Shenzhen. Inspired by the concept of “United/Unity,” the collection emphasizes practicality through minimalist designs, resulting in genderless and modern pieces that seamlessly integrate into urban life.
This special collection includes:
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RW Blue ST Balloon Shirt: An oversized shirt jacket featuring a three-dimensional, balloon-like silhouette created by incorporating curved lines.
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RW LTGrey Raglan SleeveT: A T-shirt distinguished by its combination of curved patterns and a front-to-back hem difference, making it a statement piece on its own.
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RW DKGrey Pleat CurvyPT: Design trousers that prioritize functionality while showcasing an exquisite three-dimensional pattern achieved through a curved silhouette and pleat processing.
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RW Blue ST Balloon Skirt: A long skirt characterized by its distinctive balloon silhouette, crafted from a material with appropriate stiffness.
The collaboration collection will first be exclusively available at the Shenzhen store, with subsequent releases planned for the Shanghai store and Tmall (Tmall Global).
ROARINGWILD, established in Shenzhen in 2010, is a fashion brand that champions modern design aesthetics. It distinguishes itself with designs that are simple yet powerful, transcending conventional street fashion labels. The brand consistently seeks a balance between novelty and practicality, proposing clothing that embodies both avant-garde sensibility and universal appeal.
Store Design: Blending Japanese Craftsmanship with Urban Modernity
The interior design of the Shenzhen MixC World store echoes the successful aesthetic of the Shanghai store, while incorporating localized elements tailored to Shenzhen’s unique characteristics. It boasts an inviting wide entrance, leading into a space where materials and fixtures harmoniously blend Japanese craftsmanship with modern Chinese urban design. The result is a minimalist and sophisticated environment that resonates with the speed and creativity emblematic of Shenzhen’s high-fashion demographic.
United Arrows’ Expanding Global Vision
United Arrows has been steadily building its business foundation in the Chinese market since establishing its overseas subsidiary, UNITED ARROWS SHANGHAI LTD., in December 2019. Despite temporary delays in mainland store openings due to the global pandemic, the company secured customer touchpoints by launching on the cross-border e-commerce platform Tmall Global in March 2021. Furthermore, its mid-term management plan, announced in May 2023, has emphasized understanding customer needs and enhancing brand recognition through initiatives such as pop-up events in mainland China.
“The opening of this Shenzhen store is a crucial step for United Arrows, demonstrating how its long-cultivated Japanese sophisticated fashion style can be embraced and evolve in global cities. Especially, collaborations with local brands like ROARINGWILD hold the potential to become not just retail expansions, but cultural bridges,” a fashion analyst commented, highlighting the strategic importance of this move.
Following the Shanghai store in 2025 and the Shenzhen store in March 2026, United Arrows is also preparing to open its second store in Bangkok, Thailand, the “UNITED ARROWS CENTRAL CHIDLOM” store, in late March. This aggressive international expansion underscores the brand’s commitment to growing its presence across major Asian cities and serves as a significant model case for Japanese fashion brands seeking to establish a stronger foothold in the global market.
United Arrows Co., Ltd., founded in 1989, operates select shops that offer a curated mix of designer brands sourced from Japan and abroad, alongside original men’s and women’s apparel and accessories. The company manages various brands and labels, including “UNITED ARROWS,” “BEAUTY&YOUTH UNITED ARROWS,” and “UNITED ARROWS green label relaxing.”
For more information, please visit the United Arrows official website.
