DIDION MELTY LIP GLOSS
The DIDION Melty Lip Gloss, priced at ¥1,870 (tax included), is known for its rich luster and voluminous finish. This season introduces a special new shade, “03 Brown Sugar,” infused with plumping ingredients. It promises a glass-like film of shine and a pleasant plumping sensation, creating sensually full lips.
The “Brown Sugar” shade is a deep, sweet brown, reminiscent of caramelized sugar. Its translucent yet rich color offers a delicate charm without being overly dramatic, making it perfect for a soft, meltingly sweet look.
This shade will be available from February 3, 2026, at 10:00 AM JST on the DIDION online shop.
DIDION EYECOLOR DUO
Priced at ¥1,980 (tax included) each, the DIDION Eyecolor Duo features a double-ended design, offering two distinct textures and applicators in one convenient stick. This 2-in-1 item effortlessly adds depth and shimmer to the eyes. Both formulas are water-based, ensuring a non-sticky, light-as-air feel.
06 Twinkle Kiss
This duo combines a matte strawberry pink with a sparkling white shimmer. It encapsulates the sweet and sour thrill of romance, creating an “loved-by-all” face perfect for special occasions or as a gift to oneself.
“06 Twinkle Kiss” will be available from February 3, 2026, at 10:00 AM JST on the DIDION online shop.
07 Before Sunrise (Limited Edition)
This shade features a matte shady beige paired with a skin-toned shimmer. It’s a foundational duo that melts into the skin, creating natural shadows as if from within, complemented by a skin-illuminating shimmer. Rather than bold decoration, it subtly enhances bone structure for a sophisticated impression.
“07 Before Sunrise” will be exclusively pre-released at Isetan Mirror POP UP stores starting February 11, 2026.
Special Promotion at Isetan Mirror POP UP
From January 21 to March 3, 2026, DIDION will host a limited-time promotion at 17 Isetan Mirror locations across Japan. This event offers not only the exclusive pre-release of the “07 Before Sunrise” Eyecolor Duo but also showcases new highlighters launched on January 20 and other best-selling items.
Customers who purchase ¥5,000 (tax included) or more will receive a brand-original pouch in an Isetan Mirror exclusive color, available in limited quantities. This is an exciting opportunity for beauty enthusiasts to explore DIDION’s latest offerings.
“LISTEN TO YOUR COLOR” – DIDION’s Philosophy
DIDION encourages individuals to embrace their unique beauty with the motto “LISTEN TO YOUR COLOR.” The brand emphasizes that true beauty is unjudged and personal, urging everyone to take pride in the colors they embody and the path they’ve forged. “When you’re lost or seeking a new self, pick up DIDION and let it resonate with your color,” the brand states, adding a powerful, inclusive message: “We can be any color we choose.” This philosophy resonates deeply with the evolving Kawaii culture, which increasingly celebrates individuality and self-expression beyond traditional norms.
The Future of Kawaii Beauty
DIDION’s new collection, particularly the focus on personalized expression through versatile shades and innovative textures, reflects a growing trend within Kawaii beauty. It moves beyond simply “cute” to embrace nuanced self-styling, where makeup becomes a tool for expressing inner confidence and unique charm. As Kawaii culture continues to evolve globally, we can expect to see more brands offering products that empower individuals to “listen to their color” and create beauty looks that are both on-trend and deeply personal.
Official Information:
-
DIDION Official Website: https://didion-beauty.com/
-
Official Instagram: @didion_beauty
-
Fashion Net Inc.: https://www.fashion-net.co.jp/
-
MN Inter-Fashion Ltd.: https://mn-interfashion.com/
-
LaunchPark: https://launch-park.com/
-
LaunchPark Instagram: https://www.instagram.com/launchpark_mag/
