Seoul’s Hottest Trends Land in Hakata! Discover K-Beauty & Lifestyle at “KFES: 1-Day Korean Trip”

Seoul’s Hottest Trends Land in Hakata! Discover K-Beauty & Lifestyle at “KFES: 1-Day Korean Trip”
A Curated Journey into Korean Trends
Unveiling the Latest in K-Beauty
Bukett’s “Selected K-Brands” Zone
Beyond K-Beauty: A Multi-Genre Korean Trend Experience
Experience the “Now” of Korea in Hakata
Event Details

Seoul’s Hottest Trends Land in Hakata! Discover K-Beauty & Lifestyle at “KFES: 1-Day Korean Trip”

Get ready for an immersive cultural experience as Hakata Marui transforms into a “1-Day Korean Trip” from February 13-19, 2026. This exclusive event, “KFES,” curated by KITERU, brings a vibrant selection of cutting-edge K-Beauty, wellness, and lifestyle brands—many making their Kyushu debut—directly to Fukuoka.

A Curated Journey into Korean Trends

Organized by KITERU, a platform dedicated to introducing promising Korean trends to Japan, the “KFES ~1-Day Korean Trip in Hakata Marui~” offers a unique opportunity to explore brands highly popular in Korea, many of which are appearing in Japan for the first time. This seven-day pop-up at Hakata Marui’s 3rd floor is designed to let visitors experience the “now” of Korean beauty, wellness, and lifestyle. It’s like stepping onto a plane and landing in Seoul, all from the comfort of Hakata!

Unveiling the Latest in K-Beauty

The event shines a spotlight on several innovative K-Beauty brands, each bringing its unique philosophy and products.

KUNDAL: Scent-Focused Personal Care

KUNDAL, a Korean personal care brand, emphasizes “adding scent to every moment.” With a core philosophy of harmony with nature, KUNDAL offers high-quality hair, body, and life care products. Their diverse and sophisticated fragrances, crafted by expert perfumers, allow for a holistic sensory experience. Visitors can personally try and test the scents and textures of KUNDAL’s signature products.

Instagram: https://www.instagram.com/kundal.japan/

NACIFIC: Skincare for Understanding Your Skin

NACIFIC operates under the slogan “Skincare that understands your skin,” providing solutions tailored to various skin concerns. At Hakata Marui, they will showcase their “Cica PDRN line,” which gained significant attention since its launch last summer. These products target skin troubles, sebum, and pores by combining Cica (centella asiatica sprouts harvested within 22 days) and PDRN derived from new barley sprouts. The line is notable for using up to 85% centella asiatica leaf water instead of purified water. Additionally, their mild cleansing balm, a top-ranked product on a Korean beauty platform, will also be available.

Instagram: https://www.instagram.com/nacificofficial.jp/

Kkotbarum: Specialized Care for Sensitive Skin

Kkotbarum (꽃바름), a brand specializing in sensitive skin, challenges the notion that “all sensitive skin is the same.” Their research and development focus on the pharmacological benefits of flower-derived ingredients for sustained skin improvement beyond temporary soothing. The event will feature three skincare products that address specific causes of sensitivity: “Deep Blue Azulene Pad” for heat-sensitive skin, “Geranium Toner/Serum/Cream” for skin irritated by excessive ingredients, and “Rose Toner” for dull skin prone to sebum issues.

Instagram: https://www.instagram.com/kkotbarum_global

Bukett’s “Selected K-Brands” Zone

Bukett, a Korean platform for female careers and brands, will present its “Bukett Selected K-Brands” zone within KFES, introducing four carefully chosen brands. This initiative aims to gauge Japanese consumer response and continue selecting K-brands that resonate with the Japanese market.

MERBEI: High-Performance Skincare by Ahn Shin-ae

MERBEI (메르베이) is a high-performance skincare brand founded by former professional golfer Ahn Shin-ae, inspired by her experience with severe UV-induced skin stress during her active career. Now a cosmetics developer, she returns to meet Japanese fans. MERBEI introduces products based on scientific evidence, utilizing its unique “Lumi-Core Liposome” technology to deliver active ingredients deep into the skin for fundamental skin condition improvement. A fan meeting with Ahn Shin-ae is also scheduled during the weekend of the event.

Instagram: https://www.instagram.com/merbei_jp

IHOPE: Gentle & Functional Daily Skincare

IHOPE (아이홉) offers daily skincare that combines natural gentleness with proven functionality. Highly acclaimed in major department stores in Gangnam and Apgujeong, their body care products have also ranked high on the online beauty platform “29CM.” With a focus on Geoje Island camellia seeds and proprietary water-soluble minerals, IHOPE’s products are EWG Green grade and FDA certified, providing care for all life stages, from family lines to newborn-friendly baby lines.

Instagram: https://www.instagram.com/ihope_official/

Well247: Modern Wellness with BODY CUT TUNE FIT

Well247 (웰247), a rapidly growing wellness brand in the Korean aesthetic market, embodies the concept of “Wellness 24/7,” achieving over 10 billion won in sales in a short period. At KFES, they will feature their “BODY CUT TUNE FIT” series, a modern reinterpretation of traditional “cupping” (부항). This all-in-one device combines suction, EMS, heat, and cooling, along with two dedicated boosting gels, to provide the latest in Korean self-care experiences.

Qoo10: https://www.qoo10.jp/g/1184666914

nuse: Makeup for a Healthy Glow

nuse (누즈) proposes a new beauty routine where makeup enhances the skin’s health rather than just concealing. At this pop-up, visitors can try their popular lineup, including the “Nuse Care Lip Ritual,” which has garnered significant support in Korea. Experience the clear, dewy sheen and transparent color that makes it look like your skin is naturally beautiful, achieving a healthy flush, right at Hakata Marui.

Qoo10: https://www.qoo10.jp/shop/nuse

Beyond K-Beauty: A Multi-Genre Korean Trend Experience

KFES extends beyond beauty, offering a diverse array of lifestyle trends.

Anjourni: Safety Lifestyle Innovation

Anjourni (안저니) presents products recognized for their quality and technology through renowned exhibitions and research in Korea. Their personal safety device, designed with an “evasion-centric” concept to allow individuals to escape dangerous situations rather than subdue an attacker, utilizes a gas-free mechanical structure. Its minimalist design, reliable spray performance, and cartridge replacement system have made it popular in Korea. SAFIX, the company behind Anjourni, plans to continue expanding its “Safe Beauty” lifestyle concept.

Blog: https://blog.naver.com/safix_/224157163069

Mokhwa Iyagi (Cotton Story): Organic Comfort

Mokhwa Iyagi (목화이야기), a Korean local enterprise, champions “the most honest choice for skin” and “100% organic cotton that skin feels first.” They create products using only environmentally friendly materials that are gentle on both people and nature. At the event, they will offer a limited edition of 100 sets of BT21 design socks.

A Symphony of Scents

The venue will also host a collection of brands that color daily life through fragrance. This includes “monthly121,” a lifestyle brand that offers a fragrant journey through the 12 months; “LIFLA,” a room fragrance brand highly popular in Korea for its natural materials and handmade craftsmanship; and “PINK OF MBTI,” a unique eau de parfum line that expresses the 16 MBTI personality types through scent. Additionally, “EAUDEMOI” will present niche fragrances that appeal to emotion and memory with the theme of “my scent,” and “KIRIT” will introduce heart-shaped bath bombs made with natural ingredients. From perfumes to candles, body care, and bath items, a wide range of scent-focused products awaits discovery.

Experience the “Now” of Korea in Hakata

This event is a special opportunity to experience the current Korean trends in Hakata. Visitors can look forward to numerous exclusive offers, including a campaign where they can receive brand products for free simply by answering a survey. Don’t miss this chance to discover and acquire items from exciting new brands.