- Masataka Kubota Unveils ‘Parasol Man’ Style: Wpc. IZA’s 2026 Collection Reimagines Summer Cool
Masataka Kubota Unveils ‘Parasol Man’ Style: Wpc. IZA’s 2026 Collection Reimagines Summer Cool
Japanese actor Masataka Kubota, embodying effortless cool, steps forward to champion a new lifestyle for men: the “Parasol Man.” As the brand ambassador for Wpc. IZA, a leading men’s all-weather umbrella brand with over 2.25 million units sold, Kubota introduces the 2026 new visuals and collection, redefining summer style and comfort.
Wpc. IZA, under the brand slogan ‘This is COOL.’, continues its mission to integrate parasols into men’s daily routines, driving the expansion of Japan’s “Parasol Man” culture. As awareness of intense heat and strong sunlight grows, more men are embracing parasols as essential items for personal grooming and fashion. The brand’s consistent advocacy has seen its cumulative sales surpass approximately 2.25 million units as of January 2026.
Masataka Kubota’s Vision for a Smart Summer
Masataka Kubota, returning as the visual model for 2026, portrays a confident figure stepping through a door, a subtle nod to embracing this new lifestyle. His relaxed expression conveys how parasols are not merely a heat countermeasure but a natural, enjoyable part of daily style. The new visuals will be progressively rolled out across Wpc. direct stores, retailers nationwide, the official brand website, and social media channels. “Wpc. IZA offers protection from strong sunlight while maintaining a smart and refined look,” says a brand representative, inviting everyone to enjoy a comfortable and stylish summer. The brand site can be explored at http://wpc-iza.jp, and a promotional movie is available here.
Kubota showcases four distinct looks that highlight the versatility of the Wpc. IZA collection:
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LOOK 1: Minimalist and Refined Clean Style
Paired with a crisp white shirt, this styling emphasizes the simple elegance of Wpc. IZA, making it suitable for both private and business occasions.
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LOOK 2: Urban Style with Striking Monotones
Coordinated with a dark-toned outfit, this look enhances a sophisticated charm, allowing one to maintain a composed appearance even under strong sunlight, showcasing the balance of function and design.
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LOOK 3: Light and Active Off-Duty Style
A casual ensemble with dynamic movement illustrates how the leather-look sacoche-attached folding umbrella can smartly handle short outings.
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LOOK 4: Dignified Adult Chic Style
The visual exudes a calm ambiance, with the leather-look handle taking center stage. The large size of the long umbrella effectively blocks sunlight, while its refined design naturally integrates into an adult’s style.
2026 New Collection: Smart Designs for Every Scene
The 2026 Wpc. IZA collection features five new items, combining everyday usability with refined design. Responding to the expanding men’s parasol market, each item prioritizes portability and detailed functionality while also focusing on stylish design. The collection elevates the daily life of the “Parasol Man” in various settings, from commuting to outdoor adventures.
Carabiner-Equipped Lightweight & Large Umbrella
This large yet lightweight carabiner model is a reliable companion for comfortable daily outings. Despite its 110cm diameter, it weighs approximately 250g, making it easy to carry for extended periods. The integrated carabiner allows for smart attachment to bags and convenient hanging at home or the office.
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LARGE & HOOK: https://www.wpc-store.com/c/umbrella/za022 (4,730 JPY including tax)
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Size: Ribs 60cm / Diameter 110cm
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Weight: Approx. 250g (may vary individually)
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Material: 100% Polyester (PU coating on reverse side)
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Gentle Series: Smart Functions with Leather-Look Material
This folding umbrella comes with a sacoche featuring simple and elegant leather-look material. The compact umbrella and sacoche can be carried together, with a back pocket for essentials like smartphones. A partitioned design keeps wet umbrellas separate from other belongings.
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THE GENTLE ONE: https://www.wpc-store.com/c/umbrella/za023 (5,280 JPY including tax)
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Size: Ribs 53cm / Diameter 92cm
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Weight: Approx. 335g (including sacoche; may vary individually)
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Material: 100% Polyester (PU coating on reverse side), Bag: Synthetic leather (not fully waterproof)
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This chic long umbrella features a leather-look handle and strap, offering a sophisticated design. Its large 65cm diameter effectively blocks sunlight and boasts robust construction for rainy days. It provides a subtle accent to casual wear and a dignified impression in business settings.
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GENTLE STANDARD: https://www.wpc-store.com/c/umbrella/za03 (4,070 JPY including tax)
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Size: Ribs 65cm / Diameter 112cm
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Weight: Approx. 530g (may vary individually)
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Material: 100% Polyester (PU coating on reverse side)
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Cooling Caps & Hats: Designed for Extreme Heat
New caps and hats are introduced as cooling items specifically designed for intense heat. They feature heat-shielding material and contact-cooling fabric in the head and sweatband areas, significantly suppressing temperature rise around the face when combined with the umbrella fabric used throughout. These items support comfort in various scenarios, from daily outings to outdoor activities and festivals.
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THE COOL CAP: https://www.wpc-store.com/c/iza/za024 (3,740 JPY including tax)
- Material: Umbrella fabric: 100% Polyester (PU coating on reverse side), Sweatband: 85% Nylon / 15% Polyurethane, Inner fabric: 100% Polyester
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THE COOL HAT: https://www.wpc-store.com/c/iza/za025 (3,960 JPY including tax)
- Material: Umbrella fabric: 100% Polyester (PU coating on reverse side), Sweatband: 85% Nylon / 15% Polyurethane, Inner fabric: 100% Polyester
All-Weather Functionality: Sun and Rain Protection
The Wpc. IZA collection is engineered for performance in any weather:
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Parasol Function:
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Heat Shielding for Cooler Body Temperature: A multi-layered polyurethane resin coating on the fabric’s underside provides excellent heat-shielding, significantly lowering the perceived temperature under direct sun.
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Complete Sun and UV Protection: The fabric achieves 100% light-blocking and 100% UV cut rates, with a UPF (Ultraviolet Protection Factor) of 50+, the highest rating. (Note: These percentages refer to the fabric’s properties and not the entire umbrella’s performance.)
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Rain Umbrella Function:
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Highest Grade Water Repellency: The fabric’s special coating provides a top-tier water repellency rating of 5, causing water droplets to roll off easily and reducing stress on rainy days.
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High Water Resistance for Heavy Rain: With a water pressure resistance of 10,000mm H2O, the umbrellas are designed to prevent water intrusion even in heavy rainfall, serving as highly functional rain umbrellas.
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About Masataka Kubota
Born August 6, 1988, in Kanagawa Prefecture, Masataka Kubota made his acting debut in 2006. He has garnered numerous accolades throughout his career, including the Best New Actor Award at the 34th Yokohama Film Festival for ‘The Cowards Who Looked to the Sky’ (2012) and Best Supporting Actor Awards at the 46th Japan Academy Film Prize and 77th Mainichi Film Awards for ‘A Man’ (2022). His recent works include films like ‘Radiation House: The Movie’ (2022) and ‘Last Mile’ (2024), and TV dramas such as ‘Messho mo Nai’ (2024). His upcoming film, ‘Poupelle of Chimney Town: The Clock Tower of Promise,’ is set for release on March 27, 2026.
Where to Find Wpc. IZA
The Wpc. IZA 2026 collection is available through various online and physical stores:
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Wpc. Official Online Shops:
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Direct Stores:
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Wpc. Shinsaibashi Parco Store (Osaka)
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Wpc. LUCUA 1100 Store (Osaka)
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Wpc. Echika fit Ginza Store (Tokyo)
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Stay connected with Wpc. IZA and Wpc. on social media:
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Wpc. Official Social Media:
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Wpc. IZA Official Social Media:
- Instagram: https://www.instagram.com/wpc.iza/
A New Era for Summer Style
The rising prominence of the “Parasol Man” trend, elegantly championed by Wpc. IZA and Masataka Kubota, signifies a refreshing shift in societal norms. This movement highlights how personal comfort and style can beautifully converge, offering practical yet fashionable solutions to modern environmental challenges. As global temperatures continue to rise, the innovative designs and dual functionality of Wpc. IZA’s collection offer a compelling vision for how fashion can adapt, potentially inspiring stylish and functional sun protection solutions worldwide. It’s a testament to how Japanese kawaii culture, in its broader sense, continues to influence daily life with thoughtful design and a touch of cool.
