Campaign 1: “Free Coupon Extravaganza!” – Shop, Stamp, Win!
This campaign is designed to reward frequent FamiPay users. By making purchases with FamiPay, customers collect stamps, which can then be redeemed for free coupons for popular items. Furthermore, a daily game, accessible via the FamiPay app, offers a 99% chance of winning free coupons or FamiPay points. It’s like a daily lottery where almost everyone’s a winner!
FamiPay Stamp Rewards (February 1 – February 28, 2026)
During the campaign period, every FamiPay transaction earns one stamp (up to 10 stamps per day, 82 total). Accumulated stamps can be exchanged for fantastic rewards:
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2 stamps: Black Thunder (21g)
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4 stamps: Famimaru Tea/Black Tea (600ml) – choose from various popular flavors.
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12 stamps: Famichiki (boneless)
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24 stamps: One select Famimaru Kitchen Frozen Food item (e.g., Taiwanese Mazesoba, Dan Dan Noodles, Sukiyaki-style Mazesoba, Spicy Biang Biang Noodles, Rich Fish Broth Tsukemen, Aji-Sen Honten supervised Taiwanese Ramen).
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40 stamps: Famichiki (boneless) + a chance to win 24,000 FamiPay points (equivalent to 100 Famichiki!) for 10 lucky winners.
FamiPay Game (February 1 – February 28, 2026)
Simply scan your FamiPay barcode during checkout to participate in an instant-win game via the “Challenge” tab in the FamiPay app. Prizes include:
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1st Prize (200,000 winners): Free Häagen-Dazs Mini Cup coupon (select flavors).
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2nd Prize (300,000 winners): Free “こだわりのフロランタン” (Florentine) or “ざくざく食感のクッキー” (Crunchy Cookie) coupon.
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3rd Prize (400,000 winners): 80 yen discount coupon for select Famimaru Sweets.
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4th Prize (25,000,000 winners): 1 FamiPay point.
Campaign 2: FamiPay x Suica’s Penguin – A Charming Collaboration!
For the first time, FamilyMart and JR East are teaming up to bring the beloved “Suica’s Penguin” to FamiPay users. This collaboration includes a “Daily Challenge Game” within the FamiPay app and a special Mobile Suica charge campaign.
Daily Challenge Game (February 1 – February 28, 2026)
Play once daily via the FamiPay app’s “Challenge” tab. Prizes for over 9.6 million winners include:
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1st Prize (300 winners): Exclusive Suica’s Penguin Limited Tote Bag, featuring the penguin in an original-colored hat and bow tie.
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2nd Prize (10,000 winners): Free Crispy Chicken (Plain) coupon.
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3rd Prize (10,000 winners): 100 FamiPay points.
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4th Prize (9,600,000 winners): 1 FamiPay point.
“Who wouldn’t want a tote bag with Suica’s Penguin looking so dapper?” exclaimed one hypothetical fan, eager to try their luck. “It’s the perfect blend of daily utility and adorable character charm!”
Mobile Suica Charge Campaign (February 1 – February 28, 2026)
Enter this campaign via the FamiPay app’s “Challenge” tab. Charge 3,000 yen or more to Mobile Suica through the FamiPay app during the campaign period. 100 lucky winners will receive the same exclusive Suica’s Penguin Limited Tote Bag as the 1st prize in the daily game.
About FamiPay: Your Daily Life Essential
FamiPay, FamilyMart’s all-in-one app, streamlines daily shopping by integrating coupons, points, and payments. It’s a digital wallet that rewards users for their loyalty, offering points for every 200 yen spent, linking with other popular point cards (d Point, Rakuten Point, V Point), and providing exclusive discounts. Beyond just payments, FamiPay offers features like electronic receipts, digital coupon books, and even a bill payment service, making it an indispensable tool for many Japanese consumers. The Suica’s Penguin, a familiar face to anyone who’s used Japan’s train system, adds a touch of local charm to this modern convenience.
The Future of Kawaii: Blending Convenience with Charm
These campaigns illustrate a growing trend in Japan where daily conveniences merge with beloved characters and rewarding incentives. Such initiatives not only drive engagement but also subtly weave “kawaii” elements, like Suica’s Penguin, into the fabric of everyday life. For global readers, this showcases how even routine tasks like grocery shopping can be infused with joy and collectibility, a unique aspect of Japanese consumer culture that continues to evolve and charm. The integration of digital platforms with character collaborations, offering both tangible savings and delightful collectibles, could inspire similar engaging models in other markets, expanding the reach and appeal of kawaii culture globally.
