Unveiling BUZZ IT AUDITION: A New Era for Idols
On February 1, 2026, BUZZ GROUP launched the ‘BUZZ IT AUDITION,’ a revolutionary idol project designed to discover and cultivate the next generation of stars perfectly suited for the social media age. With the compelling theme of ‘Let’s create BUZZ!’, this audition prioritizes three essential skills: buzz aptitude, posting power, and fan service capabilities.
Breaking from conventional idol selection, the project features a panel of influential creators and trendsetters, boasting a combined follower count of over 2 million. These experts will meticulously evaluate and mentor aspiring idols. A significant highlight of this project is the confirmed television program that will closely document the journey to the debut live performance of the successful candidates. The highly anticipated debut is slated for May 2026, marking a swift transition from audition to stardom.
Judges Who Understand the Digital Pulse
‘BUZZ IT AUDITION’ distinguishes itself by focusing on the unique demands of the digital landscape. The judging panel comprises industry-leading influencers, each bringing a specialized skill set to identify genuine talent:
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Kogachanchan (TikTok Department): Unearthing Buzz Aptitude
With over 1 million followers, Kogachanchan is a powerhouse in creating viral trends. Her keen eye assesses a candidate’s ability to captivate audiences and drive engagement, looking for that innate ‘buzz aptitude’ that resonates with current generations. She evaluates based on empathy, trend awareness, and real-world relevance.
“Let’s enjoy life together! Don’t be constrained by ‘how things should be,’ think of life as a roller coaster and get on the idol ride!” she enthusiastically shares.
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Suzura (X Instructor): Mastering Posting Power
A renowned cosplayer celebrated for her meticulous attention to detail and expressive portrayals, Suzura will guide candidates in crafting compelling social media content. Her focus is on visual appeal, effective self-expression, and overall impactful communication through platforms like X (formerly Twitter).
Suzura offers encouragement, stating, “It’s okay not to be perfect! I also started from ‘liking’ something. I want you to cherish the heart that believes in your ‘liking’ and tries to convey it!”
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Ono Midori (Fan Service Instructor): Cultivating Fan Engagement
As a former idol herself, Ono Midori brings invaluable firsthand experience to the project. She will teach the crucial art of ‘fan service’—the direct and heartfelt interaction with fans that is a cornerstone of Japanese idol culture. Her assessment emphasizes stage presence, professional attitude, and the potential for continuous growth.
“What’s needed more than perfect skills is a strong resolve to ‘change my life in this place’! Why don’t you take a new step forward!” she urges aspiring talents.
A Televised Journey to Stardom
This project offers an unparalleled opportunity: the debut live performance of the successful candidates will be documented and broadcast on a television program. This ensures that their journey, from rigorous training to the emotional moment of their debut, will be shared with a national audience.
The debut is scheduled for May 2026, with further details about the TV program to be announced at a later date.
How to Join the BUZZ IT AUDITION
Aspiring idols are invited to seize this unique opportunity. The application window is open for a limited time.
Application Requirements:
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Gender: Female
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Age: 14-25 years old (parental consent required for those under 18)
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Activity Region: Must be able to perform activities in Tokyo.
Application Period:
February 1 (Sunday) to March 1 (Sunday), 2026
How to Apply:
Applications are currently accepted via the official LINE account:
Apply Here
Stay Connected
For the latest updates and information, follow the official BUZZ IT AUDITION social media channels:
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Official HP: https://buzz-it-audition.ring-o.co.jp/
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Official X: https://x.com/buzz_it_idol
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Official TikTok: https://www.tiktok.com/@buzz.it.audition
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Official Instagram: https://www.instagram.com/buzz_it_idol
This innovative approach to idol scouting, emphasizing digital literacy and direct fan engagement, highlights a significant evolution in Kawaii culture. By leveraging the power of influencers and promising a televised debut, BUZZ IT AUDITION is not just finding new idols; it’s shaping the future of how idol talent is discovered and nurtured in Japan and, potentially, how it resonates globally.
