Shake Up Some Fun: Kracie’s New ‘Hadegumi!’ DIY Candy Promises Insta-Worthy Creations for Kids
Experience the joy of making, showing, and eating with vibrant colors and three unique textures, hitting stores across Japan on March 2, 2026.
Kracie, a well-known Japanese confectionery company, is set to launch an innovative new DIY candy called “Futtete Tsukurou! Hadegumi!” (Let’s Make by Shaking! Flashy Gummy!). This addition to their popular Chiiku-gashi (educational confectionery) line is designed to engage children through a fun, visually appealing, and multi-sensory experience, allowing them to feel like social media influencers as they create.
In recent years, there has been a noticeable shift in children’s play, with a growing interest in hands-on activities that mirror online trends and the joy of sharing creations with family and friends. Video content has become an integral part of daily life, inspiring many to engage in filming and showcasing their playful endeavors. This trend has fueled a demand for snacks that offer quick gratification, are easy to photograph or video, and combine the satisfaction of making with an impressive visual outcome.
Responding to these evolving play patterns, “Futtete Tsukurou! Hadegumi!” offers a simple, fail-safe process that encompasses the entire “make, show, and eat” experience. From the satisfying sound of shaking the container to the vibrant visual transformation and the delightful blend of three textures, this DIY candy offers an immersive experience. It’s designed to make every child feel like a mini-influencer, capturing their creative journey.
A New Sensation: Shake-to-Make Process
The core of “Hadegumi!” lies in its unique shaking mechanism. Children add water to a mix of ramune (a fizzy Japanese candy) and gummy powder in a container. As they shake, the gummy powder adheres to the ramune, transforming them into larger, round, gummy-coated ramune pieces. The continuous shaking creates a pleasant, rhythmic sound, adding to the fun of the creation process. This auditory element even lends itself to ASMR-style enjoyment, encouraging children to narrate their making process as if they were creating a viral video.
Colorful Layers and Triple Texture Contrast
The creative possibilities extend to vibrant aesthetics. By layering the gummy powders in any desired sequence, children can achieve a spectrum of eye-catching colors, from light blue and green to orange, pink, and purple, making their creations perfect for photos and videos. Adding the included toppings further enhances the visual appeal and introduces a delightful textural contrast: the crispiness of ramune, the chewiness of gummy, and the satisfying crunch of toppings. This combination ensures not only a visually flashy treat but also a surprising and satisfying experience with every bite.
Family-Friendly Fun and Engagement
“Hadegumi!” provides an enriching experience for both children and parents. Children gain a sense of accomplishment and discovery as they witness the colors and shapes change through their own hands. The simplicity of the steps means it’s easy for little ones to follow, yet the varied outcomes encourage repeated play, fostering creativity. The quick preparation and easy cleanup make it an ideal activity for families to enjoy together, sparking conversation and shared moments. “It’s so exciting to see the colors change and the gummies grow as you shake!” one child might exclaim, perfectly capturing the magic of the experience.
Product Overview
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Product Name: Futtete Tsukurou! Hadegumi!
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Release Date: March 2, 2026 (Monday)
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Volume: 28g
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Key Features:
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A novel candy that is made by shaking a container.
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Gummy adheres to ramune, creating colorful, round shapes.
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Toppings enhance visual flair.
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Offers a simultaneous triple texture of crispy, chewy, and crunchy.
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Provides ASMR-like enjoyment through shaking and eating sounds.
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The Evolution of Chiiku-gashi: Fostering Confidence
Under the guiding principle “Grow as you are,” Kracie’s Chiiku-gashi series, including “Hadegumi!”, is evolving to offer three core values: nurturing individuality, embracing enjoyable failures, and respecting differences. These values aim to foster confidence in children through playful, hands-on experiences.
Further Information
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Kracie Official Website: <https://www.kracie.co.jp/>
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Kracie Foods Official X: <https://twitter.com/Kracie_foods>
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NeruNeruNeruNe 40th Special Site: <https://www.kracie.co.jp/foods/okashi/chiiku/neruneru40th/>
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Minna no Chiiku Hiroba Brand Site: <https://www.kracie.co.jp/foods/okashi/chiiku/>
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Minna no Chiiku Hiroba Instagram: <https://www.instagram.com/chiiku_hiroba/>
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Minna no Chiiku Hiroba Facebook: <https://www.facebook.com/chiikuhiroba>
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Minna no Chiiku Hiroba YouTube: <https://www.youtube.com/user/nerunelaboKracie>
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Minna no Chiiku Hiroba TikTok: <https://www.tiktok.com/@chiiku_hiroba>
As children increasingly seek interactive and shareable experiences, “Futtete Tsukurou! Hadegumi!” stands as a prime example of how traditional Japanese kawaii culture is adapting. It blends the charm of DIY treats with modern digital trends, encouraging creativity and social connection. This product is likely to inspire a new wave of interactive kawaii snacks, pushing the boundaries of what confectionery can be beyond just a simple treat.
