Seoul’s Hottest Trends Land in Nagoya: A Valentine’s Gift Paradise from Seongsu!

kawaii Lifestyle Trends

“SEONGSU TREND COLLECTOR” Brings Seoul’s Creative Pulse to Nagoya This Valentine’s Season

Experience the dynamic heart of Korean trend culture right in Nagoya! From February 11 (Wednesday/Holiday) to February 16 (Monday), 2026, the “SEONGSU TREND COLLECTOR -gift edition- in NAGOYA” event will transform Matsuzakaya Nagoya Store into a vibrant showcase of Seoul’s most current fashion, beauty, and lifestyle brands. This special Valentine’s edition promises unique gift ideas and immersive experiences, bringing the allure of Seongsu directly to Japan.

Seongsu, once an industrial hub in eastern Seoul, has undergone a remarkable metamorphosis, emerging as a beacon of Korean creative culture. Its streets, lined with red-brick buildings, now house renovated factories transformed into chic cafes, art galleries, and innovative apparel boutiques. This unique blend of old and new has made it a magnet for locals and tourists alike, eager to discover the latest in fashion and lifestyle trends.

A Special Valentine’s Experience Awaits

This Nagoya event is curated with Valentine’s Day in mind, offering warm gift packaging to make every purchase feel extra special. Whether for a cherished loved one or a well-deserved treat for oneself, the collection of unique items is set to delight. As a special token, customers purchasing two or more items at the venue will receive an original organza gift bag, adding a delicate touch to their presents.

Original Gift Bag

Adding to the excitement, a limited-time Korean point makeup experience booth will be open on February 13 (Friday) and 14 (Saturday). The renowned Korean salon “YU1L×JOY187,” favored by K-Pop idols and actresses, will offer professional touch-ups. Visitors can choose from three menu options: “Highlight & Shading” for a sculpted look, “Lip Makeup” to embrace the latest trends, or “Tear Bag Design” for captivating eyes. “It’s incredible to get an authentic K-Pop idol makeover right here in Nagoya!” shared one excited fan. Additionally, customers spending 11,000 yen or more on February 11 (Wednesday/Holiday) or 12 (Thursday) will receive a free point makeup experience ticket for the YU1L booth.

Korean Point Makeup Experience

Discover Seongsu’s Trailblazing Brands

The event showcases five pioneering brands straight from Seongsu, each offering a distinct slice of Korean innovation:

  • TÉTO: Launched in 2023, TÉTO redefines towels from everyday necessities into small art pieces. Utilizing rare Supima cotton, their towels boast a soft texture and vibrant colors, transforming daily routines into luxurious experiences. Their Seongsu flagship store, with walls adorned in towels, is often likened to an art museum.

TÉTO Towels

  • WHIPPED: This beauty brand focuses on skincare that gently cares for both skin and mind. Their unique, whipped cream-like cleansing foam has garnered attention for making face washing a delightful experience, combining cleansing, masking, and skincare in one vegan-friendly step.

WHIPPED Cleansing Foam

  • MUUT: A unisex eyewear brand born in 2024, MUUT has quickly gained traction with K-Pop idols like SEVENTEEN, TWICE, and TXT spotted wearing their minimalist, stylish designs. With offline stores in Seongsu and Hannam, and a new flagship opening in Myeongdong in September 2025, MUUT is rapidly becoming a favorite among fashionistas.

  • oh, lolly day!: Believing that small daily items can bring abundant happiness, “oh, lolly day!” offers a range of stationery, fashion accessories, and living goods designed to brighten everyday life.

oh, lolly day! Goods

  • Lowkey: Established in 2010, Lowkey is a specialty coffee roaster from Seoul. Their Seongsu location is a hidden gem known for its carefully selected beans and hand-drip coffee. Beyond coffee beans, the event will feature Lowkey’s apparel items, including caps and T-shirts.

Lowkey Cafe

Official Support Brands: Special Experiences

The event also features booths from official support brands, offering unique interactive experiences:

  • LEGODT: Making its debut in Japan, this Korean custom tumbler brand champions the concept of “TUMGGU”—a portmanteau of “tumbler” and “kkumida” (to decorate). LEGODT allows customers to freely customize their tumblers with charms and stickers, reflecting a playful aspect of Korean trend culture.

LEGODT Tumbler

  • AHC: Born from Korean aesthetics in 1999, AHC offers professional skincare expertise. Their eye cream, designed for the entire face, holds the top sales position in Korea. A touch-and-try booth will allow visitors to experience their popular products firsthand.

AHC Skincare

  • selfbeauty: This vegan cosmetics brand embraces the concept of “self-love,” offering gentle, low-irritation products free from animal-derived ingredients. Their minimalist yet stylish packaging makes carrying them a joy.

selfbeauty Cosmetics

  • touch in SOL: Officially launched in Japan in August 2025, this Korean cosmetic brand aims to make users feel “loved by me, anywhere, anytime.” From base makeup to trendy point makeup, their items, including popular heart-shaped foundation and blush, combine cuteness with practicality.

touch in SOL Primer

  • YU1L × JOY187: A collaboration with the renowned “JOY187” salon, which handles hair and makeup for numerous K-Pop idols, YU1L brings authentic Korean makeup artistry to Japan. As mentioned, they will host a two-day point makeup experience booth on February 13 (Friday) and 14 (Saturday).

Event Details

  • Event Name: “SEONGSU TREND COLLECTOR -gift edition- in NAGOYA”

  • Dates: February 11 (Wednesday/Holiday) – February 16 (Monday), 2026

  • Opening Hours: 10:00 – 20:00 (Closes at 18:00 on the final day)

  • Venue: Matsuzakaya Nagoya Store, South Building 1F Organ Square (3-16-1 Sakae, Naka-ku, Nagoya, Aichi Prefecture)

  • Admission Fee: Free

  • Purchase Benefit: Original gift bag for customers purchasing two or more items.

  • Organizer: Kobunsha

This event serves as a fantastic opportunity for Japanese audiences and international visitors to immerse themselves in the latest Korean trends, providing a direct connection to the innovative spirit of Seoul’s Seongsu district. By showcasing these unique brands and experiences, “SEONGSU TREND COLLECTOR” contributes to the global appreciation of Korean culture, allowing the charm of K-lifestyle to flourish even further abroad.

For the latest updates and detailed information, please follow the official event Instagram and Kobunsha’s K-Pop related accounts:

editor
kawaii

Japan, often seen as a country that seamlessly integrates tradition and technology, is a region full of rich culture and technological advancements. It is continuously evolving and propelling towards progress, which has been evident in the latest news emerging from the country. We delve deeper into some of these fascinating developments happening in all facets of Japanese society.

kawaii follow
kawaii Lifestyle Trends
share
kawaii follow
kawaii
×
Copied title and URL