Indulge in Ultimate Strawberry Bliss: “Strawberry choco” Pops Up at Koshigaya Lake Town for Valentine’s

A Sweet Valentine’s Rendezvous: Strawberry choco Arrives in Koshigaya

For those seeking the pinnacle of Valentine’s indulgence, a unique culinary experience awaits. “Strawberry choco,” a specialty store originating from Harajuku, is set to captivate dessert lovers with a limited-time pop-up at Daikanyama Candyapple’s Aeon Lake Town kaze location in Koshigaya. From February 5th to February 28th, 2026, visitors can savor the ultimate strawberry sweets, crafted with the highest quality ingredients and meticulous attention to detail.

The Genesis of Strawberry Choco: From Apple to Berry

“Strawberry choco” emerges from the same visionary team behind “Candy apple,” a renowned authentic candied apple specialty store boasting 30 locations nationwide. Driven by the philosophy of “sharing Japan’s highest quality fruits with the world,” this venture marks Japan’s first dedicated strawberry chocolate specialty shop. Its offerings have already garnered significant buzz, particularly on social media, where related videos have collectively surpassed 50 million views, showcasing its overwhelming popularity.

A Symphony of Flavor: The Craftsmanship Behind Each Sweet

The allure of “Strawberry choco” lies in its unwavering commitment to quality. Leveraging the unique procurement expertise cultivated by “Candy apple,” only the finest seasonal strawberries are sourced directly from markets daily. These vibrant, fresh berries are meticulously selected to perfectly complement the sweetness of the chocolate.

For this special event at Aeon Lake Town, the chocolate component has been elevated. Premium couverture chocolate, favored by leading patissiers, is employed to enhance the inherent charm of the strawberries. This choice ensures a luxurious mouthfeel and an exquisite sheen that delights both the palate and the eye. Furthermore, a dedicated chocolate warmer, imported from Italy, maintains precise temperature control, guaranteeing that the chocolate melts smoothly the moment it touches your tongue.

During this limited engagement at Aeon Lake Town kaze, the most popular dark chocolate flavor will be exclusively available. This particular offering promises a rich, deep chocolate experience that perfectly balances the sweetness and tang of the fresh strawberries.

Event Details: Where and When to Indulge

Make sure to mark your calendars for this limited-time opportunity:

• Location: Daikanyama Candyapple (Aeon Lake Town kaze store)
  〒343-0828 Saitama, Koshigaya, Laketown 3-1-1

• Sales Period: February 5th (Thursday) – February 28th (Saturday), 2026

• Business Hours: Aligned with the facility’s operating hours.
  Please note: Sales will end once items are sold out each day.

Following the special period, the store will resume sales using its standard chocolate recipe.

A Vision for Fruit-Inspired Delights: 株式会社MARU

株式会社MARU, the company behind “Strawberry choco” and “Daikanyama Candy apple,” operates with the core theme of “maximizing the appeal of fruits.” The representative director, Yoshikazu Nishino, embarked on his journey in the food and beverage industry in his 50s with no prior experience. In just a few years, he successfully transformed “Daikanyama Candy apple” into a nationally recognized and beloved brand. This entrepreneurial spirit and dedication to quality are now channeled into the delightful world of “Strawberry choco.”

For more information on Candy Apple, visit their official website: Candy Apple Official Website

The Future of Kawaii Sweets: A Global Delight

The limited-time appearance of “Strawberry choco” at Koshigaya Lake Town is more than just a seasonal treat; it embodies the evolving landscape of Japanese kawaii culture in the culinary world. By pairing premium domestic fruits with sophisticated confectionery techniques, “Strawberry choco” offers a refined yet undeniably ‘kawaii’ experience. The tremendous social media engagement surrounding their creations suggests a strong global appetite for such high-quality, aesthetically pleasing Japanese sweets. As companies like MARU continue to innovate and expand, it is likely that these delightful fruit-based desserts will further cement Japan’s reputation as a purveyor of charming and delicious culinary trends, captivating palates far beyond its borders.