CITEN Unveils Spring Expansion: New Stores Bloom in Fukuoka & Nagoya, Alongside Adorable Sanrio Character Collection!

About CITEN: Future Essentials for Everyday Style

Launched in the Autumn/Winter 2021 season, CITEN offers a casual fashion line for both women and men, featuring clothing and accessories. The brand’s name, derived from the Japanese words for ‘starting point,’ ‘viewpoint,’ and ‘fulcrum’ (始点, 視点, 支点), embodies a desire to be a foundational and pivotal presence in fashion. With a philosophy of “FUTURE ESSENTIALS.”, CITEN is dedicated to creating comfortable, long-lasting items that seamlessly integrate into diverse lifestyles. Currently, CITEN operates 14 stores and two limited-time pop-up stores, consistently drawing a following for its blend of simple, refined basics with playful designs and silhouettes.

New Horizons: Stores in Fukuoka and Nagoya

This spring marks a pivotal moment for CITEN with its expansion into new regions:

CITEN United Arrows Amu Plaza Hakata Store

Opening on March 13, 2026, this store marks CITEN’s debut in the Kyushu region. Located at Hakata Station, a major gateway to Kyushu, the store aims to offer “the closest CITEN” experience to local customers, featuring a curated selection of timeless essentials and seasonal trends.

• Address: Amu Plaza Hakata 5F, 1-1 Hakata Station Chuo-gai, Hakata-ku, Fukuoka

• Open Date: March 13, 2026 (Friday)

• Store Area: Approximately 69㎡

• Novelties: Customers spending 6,600 JPY (tax included) or more will receive an exclusive TOLIGHT x CITEN original bean dish. Those spending 9,900 JPY (tax included) or more will also receive an original TOLIGHT x CITEN mug cup.

CITEN United Arrows Aeon Mall Odaka Store

Scheduled to open on April 28, 2026, this new store in the Tokai area is designed to be “CITEN rooted in customers’ daily lives.” It aims to be an easily accessible destination where patrons can casually drop by for their everyday shopping needs.

• Address: Aeon Mall Odaka 1F, 2-450 Minami Odaka, Midori-ku, Nagoya, Aichi

• Open Date: April 28, 2026 (Tuesday)

• Store Area: Approximately 151㎡

• Novelty: Customers spending 8,800 JPY (tax included) or more will receive an original CITEN water bottle.

Please note that all novelties are limited in quantity and will be available while supplies last.

TOLIGHT Collaboration: Art Meets Fashion

In an exciting collaboration, CITEN will release items featuring original graphics specially designed by the fashion brand TOLIGHT. These pieces will be available starting with the Amu Plaza Hakata store opening on March 13, 2026, and subsequently at all CITEN stores and EC sites.

Among the items are:

• TOLIGHT x CITEN Print T: 4,950 JPY (tax included)

• TOLIGHT x CITEN Pants: 7,920 JPY (tax included)

Additional items like tote bags, pouches, and bandanas are also planned. TOLIGHT, whose name is inspired by “TRY” and “LIGHT,” meaning to move towards brightness and continue challenging, develops collections centered on the designer’s drawings, embracing the concept of “freely like drawing a picture.”

For more information on TOLIGHT, visit their Instagram: https://www.instagram.com/tolight_official/

A live event with TOLIGHT designer Akio Aoyama is also slated for the Amu Plaza Hakata store. Further details will be announced on CITEN’s Instagram.

Sanrio Character Collaboration: A Kawaii Dream Come True

CITEN is also launching a captivating collaboration with nine of Sanrio’s most beloved characters: Hello Kitty, My Melody, Cinnamoroll, Pompompurin, Kuromi, Little Twin Stars (Kiki & Lala), Pochacco, Hangyodon, and Keroppi. This collection, featuring 27 types of T-shirts, tote bags, and pouches, blends CITEN’s signature “simple yet sophisticated with playful designs” with the timeless charm of Sanrio characters, making them perfect for daily wear.

These collaboration items will be released sequentially from February 14, 2026 (Saturday), at all existing CITEN stores and various EC sites. Please note that these items will not be available at the new Amu Plaza Hakata and Aeon Mall Odaka stores.

Here’s a glimpse at the delightful lineup (all prices include tax):

T-shirts (4,950 JPY each)

• Hello Kitty:

• My Melody:

• Cinnamoroll:

• Also available featuring Pompompurin, Kuromi, Little Twin Stars (Kiki & Lala), Pochacco, Hangyodon, and Keroppi.

Tote Bags (2,530 JPY each)

• Pompompurin:

• Kuromi:

• Little Twin Stars:

• Also available featuring Hello Kitty, My Melody, Cinnamoroll, Pochacco, Hangyodon, and Keroppi.

Flat Pouches (1,980 JPY each)

• Pochacco:

• Hangyodon:

• Keroppi:

• Also available featuring Hello Kitty, My Melody, Cinnamoroll, Pompompurin, Kuromi, and Little Twin Stars (Kiki & Lala).

Meet Hello Kitty! A Special Greeting Event

To celebrate this exciting collaboration, a special Hello Kitty greeting event will be held on February 14, 2026 (Saturday), at the CITEN United Arrows Fujimi store. This is a unique opportunity for fans to meet and take photos with the iconic character. Fans are already buzzing with excitement, eager to capture a memorable photo with the iconic Hello Kitty!

For full details regarding participation requirements, please refer to the official news page: https://store.united-arrows.co.jp/ua_columns/news/citen/18899

CITEN Spring/Summer 2026 Collection Highlights

Discover a selection of items from CITEN’s Spring/Summer 2026 collection, showcasing the brand’s commitment to versatile and stylish essentials.

Product designs, colors, specifications, prices, and available stores may change without prior notice. All prices are tax included.

The Future of Kawaii in Fashion

The expansion of CITEN, particularly with its strategic new store openings and charming collaborations like the one with Sanrio, highlights a fascinating trend in Japanese fashion. By infusing playful, character-driven elements deeply rooted in Japan’s ‘kawaii’ culture into accessible everyday wear, CITEN is not just selling clothes; it’s offering a unique expression of personal style. This approach, which blends comfort with delightful aesthetics, is poised to resonate globally. It creates an accessible entry point for international audiences to embrace contemporary Japanese trends, fostering a future where high fashion and pop culture joyfully intertwine and evolve.