Pioneering Beauty: Hazuki Nishijima Launches CLECURE
Japanese trilingual model and entrepreneur Hazuki Nishijima has stepped into the beauty industry with the launch of her new skincare brand, “CLECURE.” Established in June 2025 under her new company, Valurea Inc., CLECURE is poised to redefine the skincare landscape with its commitment to gender-free products, merging Nishijima’s extensive international business background with her experiences in the modeling world.
Nishijima’s journey to entrepreneurship is as diverse as it is impressive. Fluent in Japanese, Chinese, and English, she has cultivated a career spanning various international fields. Her professional path includes roles such as:
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Executive Assistant at a foreign health pharmaceutical company: Managed meetings, translated in three languages, and contributed to brand strategy.
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Technical Engineer at a chemical and catalyst technology company: Engaged in joint venture projects, international meeting minutes, and technical collaborations.
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EC Operations and Trading Company Manager: Oversaw multiple e-commerce platforms (Rakuten, Amazon, Qoo10, Yahoo Shopping), developing strategies, managing brands, and boosting sales from 10 million yen to 30 million yen monthly within six months, earning a Qoo10 Best Store award.
Beyond her corporate achievements, Nishijima has made a significant mark in the modeling world, affiliated with NUMA International Model Agency in Canada and appearing in “Western Canada Fashion Week” for three consecutive years. Her accolades include the MVP and 7th Miss Mandarin titles at the Tokyo Mandarin Award Model Contest 2024, as well as the Grand Prix in the Hanfu Model Award.
The Philosophy of CLECURE: Embracing Gender-Free Beauty
The inspiration for CLECURE stemmed from Nishijima’s profound observations during her global career. Working with people from diverse backgrounds and performing as a model on stage, she realized the deep connection between “external beauty” and “inner confidence.” Yet, she noticed a persistent divide in the daily skincare market, rigidly categorized by gender and age, often limiting individuals within prescriptive norms. This realization fueled her determination to create a brand that transcends these boundaries, offering everyone the freedom to choose their own beauty.
The brand name “CLECURE” is a thoughtful fusion of “CIRCLE” and “CURE.” This name encapsulates the brand’s core values: the infinite potential within each individual, the continuous, nurturing care for oneself, and the creation of a supportive community where everyone feels safe to return. CLECURE emphasizes “tangible accumulation” over “dramatic change,” focusing on anti-aging products that deliver noticeable results through consistent use.
For Nishijima, the choice to be gender-free is fundamental. She observed that regardless of gender, many individuals face similar skin concerns, yet the market remains segmented. CLECURE aims to dismantle these divisions, creating products that are comfortable and empowering for anyone to use, championing the belief that “beauty has no gender.”
“Taking care of your skin is also connected to taking care of your heart,” Nishijima shared, articulating the brand’s deeper mission. “CLECURE aspires to be a presence that gently accompanies you through your busy daily life, a small step towards a better future.” Her vision is to cultivate an era where individuals can choose their beauty with intention and freedom.
Valurea Inc.: Shaping the Future of Skincare
Valurea Inc., established in June 2025, is the company behind CLECURE. Headquartered in Osaka, Japan, its mission includes the development and sales of gender-free skincare brands, alongside international e-commerce expansion. The company is led by Representative Director Hazuki Nishijima.
For further inquiries, visit the official website: https://valurea.co.jp/
CLECURE’s launch signifies more than just a new product line; it represents a forward-looking perspective on beauty, challenging conventional norms and championing inclusivity. As the brand embarks on its journey, it is set to contribute to a global conversation about self-care and confidence, reflecting a growing desire for authentic and liberating beauty experiences.
