“Gakuen Idolmaster” x GiGO Campaign 2026: “Lady Rabbit” Idols Take Over Arcades!
Fans of “Gakuen Idolmaster,” the latest installment in The Idolmaster series, are in for a treat as a special collaboration with GiGO Group stores across Japan kicks off. The “Gakuen Idolmaster” x GiGO Campaign 2026, themed around the enchanting “Lady Rabbit” concept, will run from February 14, 2026, to April 5, 2026. This limited-time event promises an array of exclusive items and immersive experiences designed to delight every Producer.
The campaign features newly drawn illustrations under the “Lady Rabbit” theme, bringing a fresh and adorable look to the beloved idols. Throughout the event period, GiGO Group stores will offer exclusive prizes, host a prize campaign, showcase special crane game wrappings, broadcast original in-store voices, and even hold a Valentine’s chocolate giveaway. Additionally, POP UP STORES will be set up in select locations, and a repost campaign will be held on X, ensuring multiple ways for fans to engage.
Exclusive Prizes: “Lady Rabbit” Collectibles Arrive!
GiGO Group stores will release a continuous lineup of exclusive prizes featuring the charming “Lady Rabbit” illustrations over two months. These limited-edition items are sure to become cherished collector’s pieces.
February 14, 2026, Release:
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Gakuen Idolmaster Chigurumi vol.1 (3 types)
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Gakuen Idolmaster Aurora Foil Can Badges (13 types)
February 28, 2026, Release:
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Gakuen Idolmaster Chigurumi vol.2 (3 types)
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Gakuen Idolmaster Diorama Acrylic Figures vol.1 (5 types)
March 14, 2026, Release:
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Gakuen Idolmaster Chigurumi vol.3 (3 types)
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Gakuen Idolmaster Diorama Acrylic Figures vol.2 (4 types)
March 28, 2026, Release:
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Gakuen Idolmaster Chigurumi vol.4 (4 types)
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Gakuen Idolmaster Diorama Acrylic Figures vol.3 (4 types)
These items are available while supplies last, and some stores may not carry all items. For specific inquiries regarding stock, contacting individual stores directly is recommended. These items will also be available on GiGO ONLINE CRANE.
Prize Campaign: Collect Clear Cards!
During the campaign period, players who spend 500 JPY (or 500 SP on GiGO ONLINE CRANE) in a single transaction on eligible crane games will receive one random clear card. These cards feature the idols in two expressions:
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Phase 1 (February 14 – March 13): Clear Cards with normal expressions (13 types)
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Phase 2 (March 14 – April 5): Clear Cards with blushing expressions (13 types)
Clear cards are distributed randomly and are limited in quantity. The designs cannot be chosen.
Special In-Store Experiences
The collaboration extends beyond prizes, offering a full sensory experience within GiGO stores:
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Crane Game Machine Wrapping: Select GiGO stores (GiGO Akihabara 3rd building, GiGO Namba Avion) will feature crane games adorned with original wrapping designs of all 13 idols.
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Standee Panels: Life-sized standee panels of the idols will greet visitors at six GiGO locations (GiGO Cocono Susukino, GiGO Sendai, GiGO Akihabara 3rd building, GiGO Market Square Sasashima, GiGO Namba Avion, GiGO Fukuoka Tenjin). The specific idols displayed will vary by store.
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Original Recorded Voices: An “Hoshikage Academy Broadcasting Club” special, featuring newly recorded voices introducing the campaign details, will be broadcast in GiGO Group stores nationwide. Prepare for the idols’ voices to fill the air!
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Valentine’s Chocolate Gift: From February 14 until supplies last, fans who bring “Gakuen Idolmaster” related merchandise to participating stores and say the secret phrase “Happy Millefeuille” to staff will receive one random original business card-shaped chocolate (13 types). This is limited to one per person per day.
POP UP STORE
Special POP UP STORES, offering standee displays and original merchandise sales, will be held at four locations:
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February 14 – March 1: GiGO Akihabara 5th building Akib@ko, GiGO Market Square Sasashima
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March 14 – March 29: GiGO Osaka Dotonbori Main Store, GiGO Fukuoka Tenjin
Store operating hours may vary, so checking before visiting is advised. Further details can be found on COCOLLABO’s official popup event page.
X Repost Campaign
To commemorate the campaign, a repost campaign will be held on X. Followers who follow the official account and repost the designated post will be entered into a lottery to win a complete set of 26 clear cards. The application period is from January 30, 2026, to February 23, 2026.
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Official X: https://x.com/GENDA_GiGO
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Terms of Service: https://www.gendagigo.jp/cp/rtcp.html
About “Gakuen Idolmaster”
“Gakuen Idolmaster,” launched in 2024, is the latest title in The Idolmaster series. Players enroll in Hoshikage Academy, an idol training school, and take on the role of a Producer, nurturing aspiring idols with diverse personalities and challenges. Since its app game release on May 16, 2024, the series has expanded into CDs, merchandise, and live events. This new chapter invites players to enjoy school life with idols in a fresh setting.
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“Gakuen Idolmaster” Official Website: https://gakuen.idolmaster-official.jp/
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“Gakuen Idolmaster” Official X: https://x.com/gkmas_official
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“Gakuen Idolmaster” Official Discord: https://discord.gg/sgSdejpp3Z
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The Idolmaster Portal: https://idolmaster-official.jp/
This extensive collaboration between “Gakuen Idolmaster” and GiGO showcases the vibrant evolution of idol culture, blending digital entertainment with physical fan engagement. Such campaigns not only deepen the connection between fans and their beloved characters but also introduce the unique charm of Japanese idol games to a global audience, undoubtedly shaping the future of Kawaii culture abroad. Producers, this is your chance to experience the world of Hoshikage Academy like never before!
