Unlock Your Inner Radiance: Harebare Launches New UV Primer and Refreshed UV Mist for Flawless Skin

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Achieve ‘Shiratamahada’ Glow: Harebare Unveils New UV Primer & Enhanced UV Mist Japan’s popular Harebare serum UV series is expanding its lineup with a highly anticipated UV makeup primer, featuring three types of Vitamin C derivatives and glutathione. Simultaneously, the beloved Harebare UV Mist has been renewed with an ultra-fine mist for enhanced usability, promising advanced skincare benefits alongside powerful sun protection. These new additions are set to help users embrace sunny days with confidence, ensuring skin remains cared for and radiant. The new “Harebare Protection UV Serum C Primer” and the renewed “Harebare Protection UV Serum C Mist N” will first be available at Hands stores (excluding some) from February 20, 2026. A nationwide release at variety shops and the ISEHAN online store will follow on March 3, 2026. ### Introducing the New Harebare Protection UV Serum C Primer The “Harebare Protection UV Serum C Primer” is a non-chemical UV makeup base designed to create a smooth, translucent “shiratamahada” finish. “Shiratamahada,” meaning “white jade skin,” describes a complexion that is exquisitely smooth, clear, and luminous, much like polished jade. This primer offers maximum domestic UV protection with SPF50+ PA++++, effectively guarding against both UVB and deep-reaching UVA rays, which are known to cause spots and freckles. Harebare Protection UV Serum C Primer At its heart, this primer incorporates three types of Vitamin C derivatives (all moisturizing ingredients) and the notable beauty ingredient glutathione (moisturizing ingredient). These powerful components work in harmony to nourish the skin. Primer Key Ingredients The clear beige formula glides on smoothly, correcting pores, unevenness, and color irregularities to leave skin looking brighter and more transparent without a white cast. Clear Beige Swatch Composed of 83% serum ingredients, it is free from UV absorbers, alcohol, parabens, synthetic colors, mineral oil, and fragrance. It has undergone skin irritation tests (though not guaranteed to be free from irritation for all users). Designed for facial use, it can be easily removed with soap. Tetrahexyldecyl Ascorbate, Ascorbyl Glucoside, Bis-Glyceryl Ascorbate How to use: After toning your skin with lotion, take an appropriate amount and spread it evenly over your entire face. Use a sufficient amount and reapply after toweling or swimming to maintain UV protection. When removing, lather soap thoroughly and rinse carefully. If used with other makeup products, makeup remover is recommended. ### Renewed Harebare Protection UV Serum C Mist N The popular “Harebare Protection UV Serum C Mist” has been revamped as “Harebare Protection UV Serum C Mist N,” now featuring an even finer, fluffier mist. This improvement ensures a more comfortable application, providing hydration without stickiness. Its alcohol-free formula makes it suitable for direct application to the face. Harebare Protection UV Serum C Mist N Like the primer, this mist offers the highest domestic UV protection of SPF50+ PA++++, safeguarding against sun-induced spots and freckles. It contains 88% serum ingredients, including the series’ signature three types of Vitamin C derivatives (all moisturizing ingredients). Mist Spray The mist is free from alcohol, parabens, silicon, synthetic colors, and mineral oil, and has been skin irritation tested. It can be used on both face and body, is easily removed with soap, and carries a refreshing citrus scent. Mist Usage Guide Tetrahexyldecyl Ascorbate, Ascorbyl Glucoside, Bis-Glyceryl Ascorbate How to use: Hold about 20cm away from the skin, close your eyes and mouth, spray over the entire face, and gently blend with your hands (1-2 pushes for the entire face is a guide; pressing fully without half-pressing ensures a finer mist). For initial use or after a long break, pump a few times into your palm to ensure smooth discharge. Apply a sufficient amount and reapply after toweling or swimming. When removing, lather soap thoroughly and rinse carefully. If wearing makeup, makeup remover is recommended. Be careful not to get it on clothes, as it may not wash out. If it does, wash immediately with detergent, avoiding chlorine bleach. ### The Complete Harebare Series: Skincare UV for Every Need With the introduction of the new primer and the renewed mist, the Harebare series now offers a complete lineup of four products, all designed to care for the skin while providing robust UV protection. The series consistently features three types of Vitamin C derivatives (all moisturizing ingredients) along with other beneficial serum components like 3 types of fruit extracts, human-type ceramides, lactic acid bacteria La Flora EC-12®, and plant-derived squalane. Series Common Ingredients The existing popular items include: Harebare Protection UV Serum C (UV Gel, 60g, ¥1,500 / ¥1,650 incl. tax): SPF50+ PA++++, UV water resistance★★. A refreshing, water-like UV gel preventing spots and freckles, with 86% serum ingredients. Harebare Protection UV Serum C Gel Harebare Protection UV Serum C Stick (UV Stick, 15g, ¥1,700 / ¥1,870 incl. tax): SPF50+ PA++++, UV water resistance★★. A convenient stick that prevents spots and freckles, applies smoothly without dirtying hands, and leaves a silky finish even when layered. Harebare Protection UV Serum C Stick These products ensure that no matter your preference, you can find a suitable option to keep your skin protected and nourished. For more information, visit the official Elizabeth website: Elizabeth Official Website With the Harebare series, the brand truly aims for users to experience ‘kokoro hare bare’—a clear, cheerful heart—as they step out, protected and confident. This comprehensive lineup allows for year-round enjoyment of outdoor activities, promising both beauty and peace of mind under the sun.

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Japan, often seen as a country that seamlessly integrates tradition and technology, is a region full of rich culture and technological advancements. It is continuously evolving and propelling towards progress, which has been evident in the latest news emerging from the country. We delve deeper into some of these fascinating developments happening in all facets of Japanese society.

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