Ultraman’s 60th Anniversary Lights Up Toyohashi: An Immersive Journey of Light and Heroic Adventures with JR Tokai
Toyohashi City in Aichi Prefecture is set to become a beacon of heroic adventures, thanks to a captivating collaboration between Central Japan Railway Company (JR Tokai), Toyohashi City, and JTB Communication Design. Celebrating the 60th anniversary of the legendary “Ultraman Series,” this special project, titled “Hope Resounds! Journey of Light in Toyohashi,” promises to immerse fans in the Ultraman universe while showcasing the region’s unique charm.
The collaboration stems from a 2024 agreement between JR Tokai and Toyohashi City to foster regional revitalization through engaging content. By bringing the world of Ultraman to Toyohashi, the initiative aims to highlight local specialties, scenic landscapes, and other tourism resources, contributing to the local economy. The event, which runs from February 28 (Saturday) to April 26 (Sunday), 2026, offers a diverse array of activities for fans of all ages.
Special Experiences Await in Toyohashi City
1. First Public Release: Ultraman VR Event (Paid)
Step into the “Land of Light Museum Ultraman XR Journey,” a groundbreaking VR experience making its debut in Toyohashi. Located at COCOLA AVENUE (1-135 Ekimae-Odori, Toyohashi City, Aichi Prefecture), this event plunges visitors into a faithfully recreated VR space of the Ultraman world. Escorted by Ultraman himself, guests can explore the history of the series, marvel at giant monster exhibits, and witness dynamic, high-impact battle scenes right before their eyes. With VR goggles, participants can freely walk around and capture photos, creating unforgettable memories.
Booking for this paid event is available in advance via JR Tokai’s campaign site, “Oshi Tabi” ( https://recommend.jr-central.co.jp/oshi-tabi/ ), or tickets can be purchased on-site. Please note that age and height restrictions, among other conditions, apply for the VR experience. Be sure to check the “Oshi Tabi” site for full details.
2. Exclusive Merchandise and Local Specialties
Commemorate your visit with unique souvenirs! The event venue will offer a selection of goods featuring exclusive illustrations and local specialties packaged with limited-edition designs. These items provide a perfect way to take a piece of the Ultraman adventure and Toyohashi’s charm home.
3. 60th Anniversary City Decorations and Exhibits
The celebration extends beyond the event hall, transforming Toyohashi into an Ultraman haven. From JR Toyohashi Station, large-scale Ultraman decorations and special exhibits will be displayed throughout various locations in the city, creating a vibrant atmosphere that pays homage to the series’ six-decade legacy.
4. Toyohashi City AR & Layered Stamp Rally
Embark on a city-wide quest with the Toyohashi City AR experience and a unique layered stamp rally. By scanning designated QR codes at five spots across the city with your smartphone, colossal Ultraman heroes will appear in AR. Each spot features a different hero, encouraging visitors to explore Toyohashi’s streets. Remember to check each facility’s website for operating hours and holidays. Detailed participation conditions are available on the “Oshi Tabi” campaign site.
Alongside the AR adventure, a stamp rally invites participants to collect stamps on a single sheet of paper, progressively forming a complete picture. Dedicated stamp sheets can be collected at each rally spot.
Exclusive Content on the Tokaido Shinkansen
For those traveling on the Tokaido Shinkansen, an additional layer of Ultraman magic awaits. Access the campaign site while on board to unlock special content.
1. Tokaido Shinkansen Exclusive Ultraman AR Photo Frames
Experience the thrill of seeing Ultraman fly alongside your train! Three types of AR photo frames are available, with the appearing Ultraman changing based on your travel section. The direction of Ultraman’s flight even varies between upbound and downbound trains, adding a delightful surprise to your journey. Imagine seeing Ultraman soar alongside your Shinkansen, or battling kaiju right before your eyes in VR – it’s an adventure waiting to unfold!
2. Tokaido Shinkansen Rider Special Gift
Participate in the AR photo frame experience to receive a digital boarding certificate. Present this certificate at the Toyohashi Tourist Information Center to receive an exclusive clear file featuring limited-edition illustrations. This special gift is limited to one per person per day and is available while supplies last. The Toyohashi Tourist Information Center operates from 9:00 AM to 6:00 PM and is open daily during the event period.
For more information on all aspects of this exciting collaboration, visit the JR Tokai campaign site “Oshi Tabi” ( https://recommend.jr-central.co.jp/oshi-tabi/ ) and follow the official X account “Oshi Tabi [JR Tokai Official]” (@oshitabi_update).
This unique blend of beloved pop culture and local charm is set to draw fans and travelers alike, creating a vibrant new chapter for regional tourism in Toyohashi. It’s a testament to how creative collaborations can bring new life and excitement to communities, paving the way for future content-driven travel experiences in Japan and beyond.
